When my husband and I started the process of designing a wedding band to accompany the engagement ring I inherited, my mother insisted that I go to Edina Diamond Center FIRST as she has been a long time customer. Being the obedient daughter that I am, I followed her advice. From the moment I walked in I was so impressed with the service. Edina Diamond Center doesn't have all the bells and whistles of a big fancy jewelry store but for that reason, they are able to provide HIGH quality diamonds at a very reasonable price. I received undivided attention and an individualized consult (despite not having an appt). Edina Diamond Center helped me design my wedding band and I could not be happier with the outcome. They created exactly what I dreamed of with a very reasonable turn around time. I get compliments every single day. I will be following in my mother's footsteps and plan to be a loyal customer moving forward! I have also sent several friends here to redesign family heirlooms and they have been very pleased as well.

Elaine was so wonderful to work with! She helped to create our beautiful rings, while answering all of our questions and offering expert advice. Would highly recommend for anyone who is looking for something a little more special or unique for their big day!

Elaine at Edina Diamonds assisted us in creating a custom ring for our 40th anniversary. The ring incorporated my original diamond, my mother's diamond and a new one. She was very informative on choosing a new diamond and stayed within our price range. Choices were provided for a two toned ring for my husband. The whole process was very smooth. Thank you, Edina Diamonds, for making our 40th extra special!

I love EDC! Dana and her crew take pride in happy customers. I’m a multi-repeat client and have been so pleased with the unique and special request pieces that I’ve purchased here! Fully recommend with ultimate confidence.

Incredible experience working with Dana and Elaine at Edina Diamond! They made the process so easy and were very responsive to any questions we had along the way. We're thrilled with custom engagement ring and I get so many compliments on it. You won't regret working with Edina Diamond!

My engagement ring and wedding band were purchased from Edina Diamond Center. Dana has been an absolute pleasure to work with, and I will forever be in love with my rings! Exceptional quality and a great selection to choose from! We also purchased my husbands wedding band from here as well and it’s an awesome ring. Dana also gave me a cute ring cleaning kit in which I’ve used on several of my friend’s rings already as well as my own! What a nice gesture! Thank you Dana for an awesome experience and for being part of our engagement and wedding process! I recommend everyone to visit Edina Diamond Center!

I cannot say enough good things about this business and their employees. They helped craft the perfect wedding band/engagement band that felt like me! I have never had such a positive experience in retail, let alone Diamond shopping! My husband and I went to several other stores and none compare.

4 great experiences with Edina Diamond Center doing an appraisal, a sale , a purchase and a resizing. Dana is so knowledgeable, meticulous and takes her time to work personally with each client. Appointments are easy to get and you can tell the whole staff is extremely passionate about what they do. Totally recommend AND will go back!