After searching around for a local jeweler who could provide me with a valuation of some jewelry I ventured out to Allura. The day before my visit I called and spoke with Erv to ensure I understood the pricing for this process, after a pleasant conversation with him I was informed that it would cost $120 / hour to have my items appraised. After further research I determined that a typical jeweler could provide a valuation of an item between 5-15 minutes per item depending on the overall complexity of each piece. (Ex. A simple gold bracelet just needs to be weighted and should take no more than 5 minutes, while a bracelet with a number of stones would take longer since the stones need to be evaluated for their cut, clarity, etc.) Feeling comfortable with the process I proceeded to Allura and met with Erv, after pulling out my items he began speaking about the overall process was going to cost between $1,200 and $1,800 depending on if we wanted all the information formally typed up for a official insurance type appraisal. Based on my previous phone conversation and Erv explaining that it would cost $120 / hour I was anticipating a long process ($120 x 10 hours = $1,200). With all my pieces laid out he grab some scratch paper and begin taking his notes (weights, descriptions), after 1 hour and 15 minutes he had completed his process and all my items were packed back up. At this point Erv states that he was done and pushed the 3 pieces of paper shown in the attached photos back to me and I stated that this cost $1,200 and he said yes. I didn’t know how to respond since he stated appraisals cost $120 / hour the day before. I expressed my dissatisfaction and handed him my credit card. He stated he wanted me to be happy and would give me a discount. He came back with a charge on my card of $800. This wasn’t a discount since $120 x 1.25 = $150, no clue how an appraisal / valuation that isn’t on a jewelers letter head of typed up should cost $1,200. I highly recommend that you proceed with caution while shopping at this location.

Our daughter got married in February and Irv was so helpful with everything we needed to make her special day special. My husband and I wanted to get her a beautiful pair of earrings to wear for the ceremony. Irv helped us find the perfect pair of diamond hoops that not only looked spectacular with her dress, but that she will be able to wear for both formal and casual occasions in the future. She and her husband went to Irv to order their wedding bands as well. He was able to create exactly what they wanted. Thank you Irv for your jewelry guidance!!

My fiancé worked with Steve and Irv at Allura to create my engagement ring. They met with him as often as he wanted and gave great advice without any pressure to make a sale. The ring ended up amazing and just what I would have wanted. You can’t go wrong with Allura for your big jewelry purchases!

Found our forever jeweler with Steve and Irv! First visited them when I was shopping for my now wife’s engagement ring. Could not have asked for a better experience! Found the best deal and without any compromise in service or quality. Would certainly recommend to anyone (already have to family and friends.)

I've both purchased jewelry from Allura and had my jewelry repaired there. In both cases, I've found Irv to be very knowledgeable and accommodating. Allura probably is not the least expensive jeweler in the neighborhood, but I don't mind the price as I feel that the service warrants the price.

Repaired my ring in under 24 hours! Great customer service and a fabulous jeweler. Thank you again!

I came in to have a minor repair completed on a bracelet. I was surprised that jeweler Stephen Greenfield completed it on the spot, at no charge. Both jewelers on the premises were very friendly and kind.

Super nice guy. Stopped in to see if Stephen could fix my watch band strap and he took it right away, found a part and fixed it on the spot. While he fixed it, I walked around the store..great assortment. A++ for customer service!

Irv was absolutely fantastic! My friends and family purchased a beautiful bracelet from him for a special birthday. He was accommodating and worked to source the perfect piece at such a reasonable and fair price. Highly recommend!

I visited Allura Fire Jewelers twice, once for a silver bracelet repair and once to adjust a watch band. Both times it was an incredibly easy, friendly experience. They also have an interesting collection of jewelry.

Felt welcome the moment I walked in! Steve (and Irv) are very knowledgeable! Steve took the time to explain differences to me. It is not only about supporting local, they were kind, NO pressure, and sincere. I left trusting them and a happy client! They patiently answered all my questions and found me exactly what I was looking for.

Irv and Steve are so knowledgeable, helpful and patient. They worked with us on selling estate jewelry, selling gold and gemstones, buying new pieces and redesigning old pieces. They were amazing. Very honest and caring. It was a great experience and I’ll be going back every time I have a repair or need advice or to make a purchase. Thank you, Irv and Steve!

I absolutely love this place. Not gonna say what i bought just yet as it's a surprise, but I looked online and everywhere before visiting Irv at Allura. The price and service was phenomenal. Definitely check here before making a big jewelry purchase.

The owners made a custom necklace for my daughters 21 st birthday . They did the most amazing job , she loves the pendant , won’t take it off , it’s absolutely beautiful . They did an amazing job would definitely use them again . Fantastic care to detail and beautiful piece , thank you

Jake (Irv )Jacobson was a pleasure to do business with! He is kind, patient and sincerely wanted me to be happy. He drew out the details,, explained everything to me in detail and when I walked out the door, I didn't feel like I had made a mistake. This is the second purchase from Allura but not the last!

I was so impressed with the efficient and friendly service (ABOVE AND BEYOND EXPECTATIONS.) Stop in...you'll be glad you did. Abby Block

My fiancé and I had a great experience buying our wedding bands at Allura! We both LOVED how they turned out! Not only did we love the rings but Irv and everyone else there was so helpful and friendly! They were more than accommodating and I would absolutely recommend this place to others!

Extremely kind, personable staff. I needed a quick fix and they were very responsive and helpful without expectations. Will definitely be back!

I was amazed at the knowledge and help I received when I went in to ask for an unusual watch repair. They were extremely helpful and I left with a fully repaired watch! I was very pleased to learn that they also do estate jewlery appraisals & sales! I will definitely be back!

I had a great experience trading in my wedding band for a new custom one at Allura! Not only does the new ring look great but everyone there was so helpful and friendly. They worked with me to make sure I had exactly what I wanted for my wedding day. Definitely recommend them!

Irv is wonderful to work with and I highly recommend him if you're looking for an engagement ring. I only had a family heirloom and a rough idea of how I wanted to modernize it, and Irv helped me bring it to life. He was very personable, asking all sorts of questions to get to the right style and taste of what my girlfriend would like. He gave me a fair assessment of the stones and value of my grandmother's engagement ring. And he craftily designed a beautiful ring that my fiancé loved. The process was simple, meet all of my expectations and delivered flawlessly.

We have been customers of Allura for years and have never been disappointed with the quality of the jewelry, the price and the the service we received from Irv and Steve. Allura has a large variety of beautiful, jewelry in a wide price range. Irv and Steve are always there to help with any questions you may have about all types of jewelry. You can't go wrong with Allura.