5/5 Sharon LIMTL (. 4 months ago on Google
Sheng
Siong
Group
Ltd.
(Chinese:
昇菘集团)
is
the
parent
company
of
Sheng
Siong
Supermarket
Pte
Ltd,
commonly
known
as
Sheng
Siong,
the
third
largest
chain
of
supermarkets
in
Singapore.
The
supermarket
chain
also
airs
its
own
television
variety
programmes
named
"The
Sheng
Siong
Show".
History
Sheng
Siong
is
a
chain
of
supermarkets
in
Singapore
founded
by
Mr
Lim
Hock
Chee
and
his
two
brothers,
Mr
Lim
Hock
Eng
and
Mr
Lim
Hock
Leng.
Mr
Lim
Hock
Chee
is
also
the
current
CEO
of
Sheng
Siong.
The
Lim
family
moved
to
another
farm
in
Punggol
in
the
1970s.
Years
later,
the
farm
experienced
an
excess
supply
of
pigs,
thus
Lim
Hock
Chee
and
his
wife
rented
a
small
section
within
a
Savewell
provision
store
in
Ang
Mo
Kio
to
sell
the
chilled
pork
from
their
pig
farm
in
1984.
In
1985,
following
the
move
to
phase
out
pig
farming
by
the
Singapore
Government,
the
Lim
brothers
ventured
into
the
retail
business
by
launching
Sheng
Siong's
foremost
operation
in
a
single
shophouse
unit,
(in
the
same
Savewell
store
premises
in
which
Lim
Hock
Chee
was
selling
pork,
after
the
Savewell
chain
faced
financial
trouble
and
had
to
let
go
of
its
stores)
together
with
an
ex-Savewell
managerial
staff.
Sheng
Siong
has
since
evolved
into
a
chain
of
37
stores,
mainly
supermarkets,
in
Singapore.
The
store
initially
focused
on
providing
a
wide
range
of
no-frills
products
and
increased
sales
by
accepting
lower
profit
margins.
Other
cost-saving
measures
included
employing
less
staff
and
avoiding
the
use
of
in-house
plastic
bags.
Sheng
Siong
has
been
awarded
top
500
retail
enterprises
in
2007
and
became
the
third-largest
retailer
in
Singapore.
The
company
has
also
been
awarded
as
Superbrands
Singapore
from
2008
to
2014.
Sheng
Siong
Group
Ltd.
is
publicly
listed
at
the
SGX
since
17
August
2011.
As
of
June
2023,
there
are
66
outlets.
As
of
July
2014,
the
Lim
brothers
have
a
net
worth
of
$545
million
and
are
ranked
45th
on
the
Forbes
Singapore's
50
Richest
list.
In
October
2013,
Sheng
Siong
received
the
Solar
Pioneer
Award
for
its
efforts
to
become
a
more
environmentally-friendly
business.
Publicity
The
supermarket
chain
has
also
launched
its
own
television
variety
programmes
named
"The
Sheng
Siong
Show"
on
Channel
8
(first
premiered
on
13
May
2007)
and
"Sheng
Siong
Live!"
on
Suria
(since
2009)
broadcast
in
Singapore,
usually
on
weekends
during
prime
time.
"The
Sheng
Siong
Show"
is
hosted
by
Dasmond
Koh
and
Kym
Ng,
and
both
shows
aims
to
generate
publicity
and
sales
promotion
for
Sheng
Siong.
The
show
first
premiered
on
13
May
2007
and
ongoing
for
its
14th
year
with
28
seasons
airing
since.
During
the
show's
run,
over
$15
million
was
awarded
through
various
game
segments,
such
as
in-studio
games,
karaoke
competitions,
outdoor
cooking
(hosted
by
a
correspondent
with
one
shopper
winning
$888),
phone-in
hundredfold
(contestants
have
a
chance
to
win
50,
60,
80
or
100
times
of
the
receipt's
purchase)
and
the
weekly
thousandfold
cash
reward
(300,
400,
500
or
1,000
times
the
purchase).
On
an
episode
aired
12
January
2019,
Chen
Si
Jie
(Chinese:
陈思洁)
became
the
programme's
largest
winner
in
the
show
history
after
winning
$193,400
during
the
thousandfold
cash
reward
segment,
and
Chen
was
the
third
known
largest
winner
in
any
Singaporean
game
show's
history,
behind
Wu
Huixin
(Chinese:
吴惠欣)
from
Don't
Forget
The
Lyrics,
and
Steven
Tan
from
Who
Wants
to
Be
a
Millionaire?,
who
respectively
won
$200,000
and
$250,000.
Philanthropy
In
2012,
Sheng
Siong
received
the
Merit
Award
from
the
People's
Association
Community
Spirits
Award
in
recognition
of
its
committed
efforts
in
reaching
out
and
contributing
to
the
community.
From
2009
to
2014,
Sheng
Siong
was
a
benefactor
for
Singapore
Red
Cross
Society's
Project
R.I.C.E
which
reaches
out
to
underprivileged
families
by
gifting
them
with
rice
during
Chinese
New
Year.
The
public
could
buy
rice
vouchers
at
a
reduced
price
at
any
Sheng
Siong
outlet
to
support
this
initiative.Sheng
Siong
raised
the
most
rice
at
111,813
kg
in
2013.
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