4/5 Naveen Kumar D. 6 years ago on Google
At
Café
Coffee
Day,
we
take
pride
in
our
130
year
old
coffee
growing
heritage
that
began
in
the
verdant
soil
of
Chickmaglur
where
over
10,000
acres
of
our
coffee
plantations
lie.
From
the
states
to
the
trendy
cafes
that
CCD
is
synonymous
with,
our
dedicated
team
strives
collectively
towards
providing
all
our
customers
with
a
world
class
coffee
experience
at
affordable
prices.
It
has
indeed
been
an
eventful
journey
led
by
Mr.
V.G
Siddhartha,
Chairman
CCD
when
he
initiated
his
business
interests
in
coffee
by
incorporating
ABCTCL
in
the
year
1994.
From
Exports
to
commodity
trading
and
building
a
brand,
Coffee
Day
entered
with
‘Fresh
n
Ground’
and
subsequently
went
up
the
value
chain
thereby
revolutionizing
the
metropolis
with
Cafes
under
the
brand
Café
Coffee
Day
Café
Coffee
Day
is
a
division
of
India’s
largest
coffee
conglomerate,
Amalgamated
Bean
Coffee
Trading
Company
Ltd.
(ABCTCL),
popularly
known
as
Coffee
Day,
a
Rs.
300
crore
ISO
9002
certified
company.
Coffee
Day
sources
coffee
from
5000
acres
of
coffee
estates,
the
2nd
largest
in
Asia,
that
is
owned
by
a
sister
concern
and
from
11,000
small
growers.
It
is
one
of
India’s
leading
coffee
exporters
with
clients
across
USA,
Europe
&
Japan.
With
its
roots
in
the
golden
soil
of
Chickmaglur,
the
home
of
some
of
the
best
Indian
Coffees
and
with
the
vision
of
a
true
entrepreneur
nurturing
it,
Coffee
Day
has
its
business
spanning
the
entire
value
chain
of
coffee
consumption
in
India.
Its
different
divisions
include:
Coffee
Day
Fresh
n
Ground
(which
owns
354
Coffee
bean
and
powder
retail
outlets),
Coffee
Day
Xpress
(which
owns
341
Coffee
Day
Kiosk),
Coffee
Day
Take
away
(which
owns
7000
Vending
Machines),
Coffee
Day
Exports
and
Coffee
Day
Perfect
(FMCG
Packaged
Coffee)
division.
Café
Coffee
Day
(CCD)
pioneered
the
Café
concept
in
India
in
1996
by
opening
its
first
Café
at
Brigade
Road
in
Bangalore.
Till
about
the
late
1990’s
coffee
drinking
in
India
was
restricted
to
the
intellectual,
the
South
Indian
traditionalist
and
the
five
star
coffee
shop
visitor.
As
the
pure
(as
opposed
to
instant
coffee)
coffee
Café
culture
in
neighboring
international
markets
grew,
the
need
for
a
relaxed
and
fun
‘hangout’
for
the
emerging
urban
youth
in
the
country
was
clearly
seen.
Recognizing
the
potential
that
lay
ahead
on
the
horizon,
Café
Coffee
Day
embarked
on
a
dynamic
journey
to
become
a
large
organized
retail
Café
chain
with
a
distinct
brand
identity
of
its
own.
From
a
handful
of
Cafés
in
six
cites
in
the
first
5
years,
CCD
has
become
India’s
largest
and
premier
retail
chain
of
cafes
with
2000
cafes
in
318
cities
around
the
country.
Early
History
and
Evolution
of
Brand
Early
History
Café
Coffee
Day
is
a
division
of
the
largest
coffee
conglomerate,
Amalgamated
Bean
Coffee
Trading
Company
Ltd.
(ABCTCL)
which
was
founded
by
V.
G.
Siddhartha,
in
the
year
1993.
During
those
days
coffee
drinking
was
mostly
restricted
to
the
southern
part
of
the
country.
During
the
initial
part
of
the
90s
Coffee
trading
was
a
government
monopoly.
However,
Siddhartha’s
strong
intuitive
optimism
motivated
him
to
buy
coffee
plantations
in
the
hope
of
liberalization
to
come
by.
This
pre-emptive
strategy
paid
off
when
the
country
underwent
Liberalization,
Privatization
and
Globalization
in
1991
and
the
Government
eased
FDI
regulations.
In
1993
the
Amalgamated
Bean
Coffee
Trading
Company
Ltd.
was
formed
which
focused
solely
on
coffee
exports.
In
1995,
within
just
two
years
of
inception,
ABCTCL
became
the
second
largest
coffee
exporter
from
India.
In
1996,
realizing
the
limited
growth
opportunities
in
the
B2B
exports
business,
ABCTCL
decided
to
enter
the
business-to-consumer
(B2C)
market
in
two
major
ways.
It
opened
Fresh
‘n
Ground
‘
the
first
‘neighborhood
coffee
store’
‘
in
1996
with
the
promise
of
selling
freshly
ground
coffee.
In
1996,
ABCTCL
launched
the
first
Cafe
Coffee
Day
(CCD)
in
Brigade
Road,
Bangalore,
Bundling
coffee
with
internet
surfing
proved
to
be
a
runaway
success
and
gave
CCD
the
first
mover
advantage
into
