All I have to say is be careful…because these workouts are insanely ADDICTING and the results are real. The coaches and staff are great! The community is very genuine and supportive. Best gym I’ve ever joined!

Simply the best . 20+ yrs of different gyms and training methods and I’m telling you this one IS THE BEST. Classes are awesome, coaches are top tier , the community is wonderful. If you think you work out hard , come over on a Stamina day and let me know after what you think .

Been a member for almost 2 years now. It has changed my fitness game forever. The workouts are one of a kind and make you want to show up for whatever is going to happen that day. The coaches are knowledgeable about what they are doing and the best at pushing and motivating everyone. The community is one of a kind and nothing beats participating in the hero missions.

Tiffany is a great coach! She’s super nice, encouraging, and clearly has the respect of everybody in the room when she’s talking. Also she’s possibly the hardest worker in the room when she’s doing the workout with us instead of coaching… definitely knows how to lead by example!

Been a member for a little over 2 years now. It has changed my fitness game forever. The workouts are one of a kind and make you want to show up for whatever is going to happen that day. The coaches are knowledgeable about what they are doing and the best at pushing and motivating everyone. The community is one of a kind and nothing beats participating in the hero missions. Love this place.

I started working out at 10.40.10 about 6 months ago. I can honestly say it’s one of the best workout. I use to be a college athlete heavily involved with fitness. I was looking for a workout that would challenge me. Let me tell you, the workouts at 10.40.10 will definitely challenge you. The trainers are amazing and are very knowledgeable on fitness. If you’re looking for a community to join to help with your fitness goals 10.40.10 would be a great place for you!

The best boost for my day ahead. All the coaches make it a motivating workout and are always there to help you get it right! I also love that they are pro-America and honor our country!

I've been a member since 12-2023 & I regret not signing up when they opened 3 years ago. Signing up for the free trial membership was the hardest step for me. Now I come here to break my limits for an hour & feel the effort invested days afterwards. Every coach is amazing in their unique training ways & are always helpful with correcting my novice form since I've let myself go years ago. They're very knowledgeable with nutrition & recovery tips. Both locations are within my work distance when I travel for work.

I joined 10.40.10 in February 2022 and I couldn't be happier! I'm in my 50's and I'm the STRONGEST & HEALTHIEST I have ever been, and in the BEST SHAPE OF MY LIFE! The WORKOUTS are INCREDIBLE - they are challenging, but appropriate for ANYONE! The MEMBERS have become like FAMILY - they are there for support or to push you when you need it. The COACHES are AMAZING - not only are they highly qualified and dead on with technique, but they really get to know you! I look forward everyday walking into a positive environment, working out with supportive people, and being coached by individuals at the top of their game!

10.40.10 has put me in the best shape without injury. The coaches encourage, guide and inspire you to do your best. The workouts are ever changing and never feels monotonous in any way. It is such a fun environment to workout in and the people are the “cherry on top”. So grateful to have found 10.40.10!

I'm a former D1 athlete that has worked out for 25+ years post college and was looking for a place where I was challenged and coached. I also needed workouts with modifications as I rehab my most recent surgery. The coaches are knowledgeable, firm but motivating, and work WITH you so you become stronger. I feel as though they have embraced my goals as their own. EVERY workout is a challenge that I would not have done on my own, but now I have a community of people who will hold me accountable and help me be a stronger version of myself. This gym is EVERYTHING I was looking for, but didn't know it until I found it!!

Everyone I have met at 104010 is humble, happy and fun to be around. Instructors push you but also make sure form is not sacrificed. Also love the programming around functional fitness and strength and not on 1 rep maxs. Alex the owner and his entire staff really have created an awesome community and helps keep me motivated and excited to stay fit and make better choices on diet. Place rocks. My daughters now go and are hooked as well. Also amazed as 104010 continually reinvesting money into the facility (cold plunge,sauna, yoga). Lastly this is the only fitness community have been a part of that helps you practice being truly grateful daily for the ultimate sacrifices individuals and their families of our armed forces have made for our freedom! #trainamerican #104010

Very positive and friendly environment. Workouts change daily, challenging but doable for all fitness levels. Coaches give great one on one attention during the workout to help with form. Highly recommend

I heard about this gym through the Nextdoor App. That writer had great things to say about 104010 Fitness, and he wasn’t exaggerating. After trying out the free classes (I knew day 1 I’d be signing up), I have not once been disappointed. All staff are courteous, warm, and professional. But, more importantly, their workouts are top notch, varied, and the instructors watch for correct form.. I was treated like family from day one. I’ve gained muscle, strength, and balance, and lost the flab! The instructors are genuine, and, the owners really care their members are satisfied with the workouts. If you’re in for a change in gyms, or just starting out , check out 104010Fitness. You will not be disappointed.

I recently signed my oldest son up for the younger age group’s class. He’s fourteen. This gym has changed his confidence in the best possible ways, which is wonderful to witness as a parent. Coach Ethan continually inspires him to push himself, show up, and be the very best version of himself both as a team player in sports and in life. The staff go above and beyond to show they care. Their professionalism and passion for their members outwardly shows. Their overall commitment to carrying out their mission statement is truly remarkable and completely unique compared to any run of the mill gym you can find around the corner. Go check it out! You won’t regret it!

10-40-10 has brought back my love for fitness. The coaches are amazing; they truly care about your safety while also pushing you where they believe you can go. They don’t only coach; they morivate by joining a class and swearing next to you. Then there’s the community: friendly, supportive, inspiring. In addition, the support the gym gives to veterans, first responders, all military, and anyone who gives back to the community is astounding. This gym wants to bring back what it means to be an American through fitness. Drop in- you won’t be disappointed!

I truly enjoy working out at 104010. The trainers are amazing and truly care about each of us. They will help you modify anything if you are unable to do certain moves. Everyone is very friendly there as well. The workouts are always different which I love! They offer tons of class times throughout the week and are also opened on Sunday, which is a bonus (my other gym wasn’t opened on Sunday). The lobby feels very welcoming and they sell merchandise and energy bars/drinks that are amazing as well. I highly recommend this gym!

Love this gym! Everyone is so welcoming and the workouts are amazing! Whether your into cardio or strength it will help improve your body! Love the coffee they have, the in body scan and the entire set up! It’s clean and everyone does everything very well!

The gym is magical. I can’t say enough good things. Between the coaches, the people you work out with and the friendships you make, it will change your life. It’s a bunch of people with a common goal and a common interest, hanging out doing the same thing. What’s not to like?! The workouts are HARD but everyone is willing to modify them for where you are in your fitness journey. While the Instagram and website seems intimidating, it's truly one of the most inviting environments you could be in. 10/10 highly recommend!

I've been a member of 10.40.10 for a little over 3 months now and I have to say I will never be joining a traditional gym ever again. Every member of the gym cares for the other because we all have the same goal. The coaches are professional, friendly, and very attentive. The gym itself is very clean with well maintained equipment and a very encouraging style. There are clean energy and recovering drinks with a variety of awesome flavored Battle Bars. They also have a significant amount of apparel made not only for fitness but also to rep the gym anytime. I'm very happy I found this gym and have started building such a supportive community with not only the other members but the coaches as well.

Ethan takes his job seriously and is one of the top tier coaches at 104010. He corrects bad form by making you feel like your best friend is looking out for you. He always is smiling and tries to get everyone excited to do our best. Every class I have had with him I feel motivated and encouraged by him for the whole hour. Thanks Coach Ethan!

Christie is a GREAT coach! She has a positive energy & challenges/pushes me to do my best. She also is very detail oriented, which helps when it comes to form correction. I enjoy taking her classes!

Ethan is truly one of the best coaches I have ever had at any gym. He takes the time to talk to every person in the class and offer modifications if they have any injuries. During the class he checks in with you multiple times too. Ethan is one of the most knowledgeable and eager coaches. Everybody loves Coach Ethan!

Tiffany is the best instructor for those who have specific issues or limitations. She’s so knowledgeable in multiple levels of variation to address any issues raised. I had major surgery 2 months ago and she has helped talk me through how to overcome weaknesses in my recovering body and what to focus on to build my strength back up. She also really pays attention to form, and helps correct in a very encouraging and motivating way. I LOVE taking class with Tiffany!

Today I was not feeling it but when I saw Alex as coach I knew he was gonna push me out of my comfort zone. He was walking around giving people fist bumps and cheering everyone around. He also played awesome music which made the workout better. I needed the workout today but Alex made it so much more enjoyable

Coach Tiffany is a ray of sunshine; she is always so motivating, and you can see she truly loves what she does. I know when Coach Tiffany is coaching that day, I have a fantastic workout filled with positivity and great music, and most importantly, Coach Tiffany always makes sure everyone's form is on point to maximize each rep. 104010s workouts set me up for a great day ahead.

I have been taking classes at 10•40•10 for the past month and a half, and it has been a great way for me to get back into shape after having ACL surgery 7 months ago. I chose to purchase a 10-pack of classes, which I have been able to use at both locations. I love that cardio is always incorporated into the warm-ups and the main circuit. Plus, you get to choose which type of cardio you would like to do! The classes offer great variety and the coaches are always helpful with giving modifications and support. If I weren’t moving out of state in a couple of weeks, I would definitely be continuing here. Thanks for an awesome time! 💪🏻