I had the most wonderful facial with Diane for my wedding prep, it was a truly relaxing experience and lovely friendly service, will definitely be back again:) thanks so much. Rosie x

Went to get my ears pierced today and I can’t recommend Pure Beaty enough! Becky was amazing. She was friendly and professional and made me feel relaxed. The salon is beautiful and clean, I’d highly recommend them & will definitely be trying out some of their other treatments in the future. Thank you girls x

Hot stones massage Today I had a lovely hot stones massage with Diane at Pure Beauty Diane was very kind and lovely and gave me a real great hot stones massage making me feel like I'd had a lovely pamper treat Thank you Joanne Williams

The most professional, accommodating, relaxing and pleasant beauty salon I have ever been to. There are little touches which do not go unnoticed and I will definitely make this my regular salon now for all treatments. I never write reviews but I really feel that the level of service I have received from Pure Beauty definitely deserves just a little effort in return!

I have had the pleasure of coming to Pure Beauty twice to see the lovely Kaya now and I wouldn’t go anywhere else from now on! All of the staff, especially Kaya made my experiences here so comfortable and I felt well looked after both times. Not only was my treatment done to such a high standard, I honestly felt like if I needed anything, Kaya was there to accommodate and recommend different products to me, that could help with various different things when I suggested in conversation. Kaya ending up recommending to me a product called “Nine Yards dark spark dry shampoo” and it is honestly the best dry shampoo I have used. Kaya knew what she was talking about and really helped me understand the importance of what was in the product and how healthy it was for my hair! I am already looking forward to my next appointment with Kaya and have another relaxing couple of hours at Pure Beauty!

I've visited the salon twice and have a further appointment booked! Becky is amazing! The salon is just beautiful it gives you a real spa experience.

The hospitality was first class .. treatment was professionally done to a high standard.. Was put at ease straight away .. relax you are in good hands .. Thank you ...

A lovely and very clean salon and a fab Pedicure with Megan. I will certainly return when next in the area.

I had a luxury gel pedicure by Elise. She was efficient and professional. Very nice environment with polite staff. The best salon I have visited so far in Lichfield.

Always helpful excellent product knowledge and very good prices