Atariya Foods Swiss Cottage image

Atariya Foods Swiss Cottage

Restaurant Japanese restaurant Convenience store Asian grocery store Japanese confectionery shop

Japanese fishmonger's sushi and sashimi bar with urban chic interior and table or counter seating. People often mention sushi, fish, service, quality, good,


Address

75 Fairfax Rd, London NW6 4EE, United Kingdom

Contact

+44 20 7328 5338

Price rating

$$ $$

Rating on Google Maps

4.20 (314 reviews)

Open on Google Maps

Working Hours

  • Saturday: 5 to 9 pm
  • Sunday: 5 to 9 pm
  • Monday: 5 to 9 pm
  • Tuesday: 5 to 9 pm
  • Wednesday: 5 to 9 pm
  • Thursday: 5 to 9 pm
  • Friday: 5 to 9 pm

Featured Reviews


Frequently mentioned in reviews: sushi (10) fish (7) service (7) quality (6) good (6)
Reviews are sorted by relevance, prioritizing the most helpful and insightful feedback at the top for easier reference.
  • 1/5 Encolpius 2 years ago on Google
    I’m sorry to say disgusting :/… I had salmon, tuna and tuna belly and I’ve never had such bad quality fish before. Had the texture of frozen fish that wasn’t kept cold enough and for far too long. Smelled bad and tasted like metal. Totally inedible.
    7 people found this review helpful 👍

  • 1/5 Daniel L. 1 year ago on Google
    Quite disappointed at the ‘deluxe’ chirashi costing £25 incl. service charge. There’s nothing deluxe about it really (okay perhaps some salmon roe but they are not particular good) I had to pay £13 extra for some otoro to make it deluxe myself. Go to Japan Center and pay £13 (without service charge needed) and it might even better if not the same
    5 people found this review helpful 👍

  • 1/5 G T. 11 months ago on Google
    Avoid at all costs! You are better off going to Eat Tokyo! The previously well loved Atariya Swiss Cottage is no longer what it used to be. Barely any customers and wouldn't be surprised if it closed down soon. The sushi rice was bland and tasteless meaning there was no taste of sushi vinegar on the rice. In addition, the sushi rice wasn't warm rather it was cold. For the price, service, atmosphere and quality, I would highly recommend avoiding this place and would recommend going to Eat Tokyo instead.
    5 people found this review helpful 👍

  • 5/5 Nadine F. 2 years ago on Google
    I absolutely love this sushi restaurant. I live in the neighborhood and order takeaway a couple times per month (much cheaper to call it in and pick up rather than Deliveroo). The fish is always delicious, I’m saddened to hear that others have thought it tasted frozen or metallic. I wouldn’t compare this place to any Michelin restaurants, it’s not that kind of place. It’s a simple, clean, homey place that also happens to supply delicious sushi-grade fish for many decent restaurants in London. The people who work there have been consistently nice on the phone and in person. They even have a little shop corner with extra Japanese food supplies you may need, everything from extra gari to frozen speciality meats (kalbi and yakiniku) and fresh fish collars and sake. The prices reflect the quality and area but also don’t break the bank. I couldn’t recommend them more.
    3 people found this review helpful 👍

  • 4/5 Nicole F. 5 years ago on Google
    Love the food here. If you bring back the black cod roll, I'll give it five stars ;)
    2 people found this review helpful 👍

  • 5/5 Amy W. 5 years ago on Google
    Great place for authentic Japanese food. Their lunch set is value for money. I usually go to their Ealing common branch. This branch have the same high quality.
    1 person found this review helpful 👍

  • 1/5 周楠 6 months ago on Google
    Watch out, Cashiers consistently seem to overlook the discounts and proceed to charge you the full original price, and I've encountered this issue on three separate occasions.
    1 person found this review helpful 👍

  • 4/5 Akira S. 6 years ago on Google
    Reasonably priced good sushi restaurant. It's not worth a trip but if you're nearby, it's one of the best Japanese restaurants in the area.

  • 4/5 Abdul M. 4 years ago on Google
    I was so close, so close! To giving this place 5 stars and I'll explain why I deducted one star. Would recommend booking a head as this place is rather small and can get packed out during busy hours, so if you want to avoid waiting 30+ minutes then call and reserve a spot! We ordered the Tori Karaage, Una-Ju, Aburi Wagyu Nigiri (x2), Sal Ikura Don, Tokujo Chirashi, Salmon Spicy Mayo, coke (x2) and Yuzu Ramune. Total £107.50. Soooo yeah, this by no means is a cheap place to eat. But damn, the food is amazing. Honestly. I would go as far as to say to save up and treat yourself here if you possibly can as the food is very good. With that being said. I was a little disappointing by the chef making the sushi and food as at one point during survive, they whipped out their mobile phone and was on it for a few minutes before continuing their service. They did wash their hands after but that kind of ruined the atmosphere for me slightly. There was also a long wait before we got the cheque before we could pay to leave. I know this seems picky but it was almost the most perfect service with food apart from that. I have been here before and will come again in the future no doubt... After I save up a little money ;)

  • 1/5 Jasmine F. 2 years ago on Google
    Without over exaggerating, this really was the worst sushi restaurant I’ve ever been to in London. Not only was it overpriced, but the fish quality was also awful! The texture of the fish tasted as though they had been frozen and the flavour was metallic and fishy in a bad way. I can’t believe they are the sashimi supplier for many London restaurants… To make the matter worse, we were sat by the front door which seem to have been broken for a while and it doesn’t shut itself. Whenever someone walked in we had to get up and shut the door ourselves as it was freezing out. The staff did not help or pay attention to the door at all.

  • 5/5 Harri L. 2 years ago on Google
    Great food! Different sushi than before, probably because the chef changed, I can’t see the old ones anymore but very good quality still. They are always friendly and helpful, the manager especially is doing an excellent job trying to keep everything under control, they must have less staff. She is even doing sushi!

  • 5/5 L N. 6 years ago on Google
    My favourite local sushi restaurant. They update their menu quite regularly so you always have new options! The food is delicious, fresh and well cooked and there is a variety of dishes to choose from.

  • 4/5 Charika B. 6 years ago on Google
    All dishes we had were really great. Need to improve the service a bit.

  • 3/5 Birgir M. 1 year ago on Google
    It's pretty good and good service. Slightly over priced. Went again in Oct 2022. Disappointed. That piece of chicken... Yeah.. not likely to return.


Call +44 20 7328 5338 Open on Google Maps

Amenities


  • Payments
    • ✓️ Debit cards
    • ✓️ Credit cards
    • ✓️ NFC mobile payments
  • Offerings
    • ✓️ Beer
    • ✓️ Wine
    • ✓️ Coffee
    • ✓️ Alcohol
    • ✓️ Spirits
    • ✓️ Small plates
    • ✓️ Healthy options
  • Accessibility
    • ✗ Wheelchair-accessible car park
    • ✓️ Wheelchair-accessible entrance
  • Dining options
    • ✓️ Lunch
    • ✓️ Dinner
    • ✓️ Dessert
    • ✓️ Seating
  • Service options
    • ✓️ Dine-in
    • ✓️ Delivery
    • ✓️ Takeaway

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