Special shout-out to Vic for helping my fiancé and I create this beautiful, customized engagement ring of my dreams!! He helped us find the right stone and setting just in time for my fiancée to pop the question during the 4th of July Firework show! Very grateful to have found Icing on the Ring, thank you again Vic for helping us create this beautiful piece

My recent visit to Icing on the Ring was nothing short of exceptional. From the moment I entered, I was greeted with utmost professionalism and warmth. The representative, Vic, demonstrated a profound knowledge of their products. His patience and helpfulness stood out, ensuring that my experience was both comfortable and informative. What particularly impressed me was Vic’s honesty and his approach to sales. He focused on educating me about my options, rather than pushing for an upsell, allowing me to make a well-informed and confident decision. The selection here is impressive, offering a variety of choices that cater to different tastes and preferences. In conclusion, I am thoroughly satisfied with my purchase and the service provided by Vic at Icing on the Ring. His professionalism and genuine approach to customer interaction have earned my trust and loyalty. I am looking forward to my future visits for any jewelry needs.

I had the pleasure of working with Ani after inquiring through Instagram for an engagement ring and she was definitely the quickest jeweler to respond with available diamonds, photos/videos, and pretty much everything I was looking within the same day of my request. I cannot stress enough how easy Ani made this for me and I loved working with her!! My girlfriend (now Fiancé lol) is EXTREMELY picky and knew exactly what she wanted from diamond ratio, color, clarity, setting, you name it.. I spent close to 2 months talking to jewelers that led nowhere and they just weren't up for the challenge of helping me find what I was looking for specifically, Thankfully, I came across their instagram and met Ani because she was the diamond EXPERT I was looking for! That being said, ring was custom made and i had a 4 week time crunch in order for it to be ready before my Hawaii trip where I was hoping to propose. 4 weeks? No problem, she got it done in 3 weeks and you can tell they didn't rush it and delivered what they promised and it came out even better than I thought. if you're looking for an engagement ring in LA, do yourself a favor and ask to work with Ani and she will make it happen for you! Thank you to Ani and the team at Icing on the Ring for making my proposal possible with the extremely short amount of time I had and for making my Fiancé's dream ring come to life :)

My fiance had a wonderful experience with Ani at Icing On The Ring!! I am obsessed with my engagement ring! Ani was so incredibly helpful throughout the entire process. Her communication was great and she helped us every step of the way. I cannot reccomend Ani or Icing On The Ring enough. If you are in the LA area definitely go check them out!!

Ani and the whole team from Icing On The Ring were amazing! Incredibly creative, welcoming, open and committed to providing us with the best service. The ring we ordered came out perfectly. Would absolutely recommend!

My fiancé and I had a wonderful experience at Icing on the Ring! We had first looked at a couple rings at another jewelry store, but after some investigating and a trip to LA, we decided to book an appointment at Icing on the Ring to see some other options. We were consulted by Vic who was absolutely amazing. He took the time to show us all possible rings and then guided me in narrowing down my options. His expertise was great in picking out the center stone. In the end, we went with a customized ring. We’re already planning on getting our wedding bands here! Don’t settle for mediocre service and go to Icing on the Ring where you’ll have the best experience in choosing the most important piece of jewelry of your life!

I am forever grateful for this place. After weeks of ring shopping everywhere (both online and in person), I was able to pick the perfect engagement ring here at Icing On The Ring. I'll start with the service and hospitality - Ara helped me and my fiance out. He (and everyone there) were patient, honest, and not too pushy at all. Answered every question that we had. And practically catered to whatever request we wanted. The location - it's in the heart of downtown LA's jewelry district. The entire neighborhood can be intimidating! But once you find their building and store, it's easy! They validate your parking ticket if you park across the street (Pershing Square) which is VERY convenient! Pricing and selection - they pretty much have what you're looking for, based on your budget. It's a family owned store, so prepare to be treated kindly! I highly recommend Icing and will be coming back here for our wedding bands. (thanks again Ara!)

I had an amazing experience at Icing on the Ring. First and foremost, I want to give a big thank you to Ani who worked with me over multiple meetings to help me find the perfect ring for my future fiancé. She was so patient, warm, attentive, responsive, willing to answer my million questions, and most of all, I felt she was truly invested in the process and outcome. She helped me understand all the nuances, options, and pricing. This made the whole experience feel so much more personal - I was excited to share with Ani how beautifully the ring turned out and how well the proposal went because she'd been there for the whole journey! I also interacted with Raffi, who is lovely as well. The store is clean and calm and the fact that it's family run is a big bonus to me. I really enjoyed being there each time that I went. And ultimately, they created the most perfect ring that was exactly as I envisioned and even more beautiful in person! I am so grateful to Ani and the whole team at Icing on the Ring for helping to make this milestone moment so special!

Vic is the absolute best. My cousin recommended Icing on the Ring almost two years ago when I first started dating my fiancé. Vic was incredibly helpful in picking out casual jewelry up until it was time to pop the question. Vic custom made a beautiful diamond 2.64 karat and my fiancé absolutely loves it. I highly recommend this place and I have done so to multiple friends, family and colleagues.

I had an absolutely wonderful experience with Icing On The Ring, specifically with Ara. He is kind, knowledgable and really made the experience transparent and honest. I was shown a range of options in my budget and felt so comfortable the whole time because of the high-quality service and patience he showed. I would highly recommend Icing On The Ring!

My husband and I had an amazing experience shopping for and purchasing our wedding rings at Icing on the Ring! We worked with Ani and she was extremely helpful throughout the entire process. We came in to browse and try things on not 100% knowing what we were looking for, and she was patient with us as we tried different styles and answered all of the questions we had. We chose our rings that day and placed the order for them about a month later, and they were ready for pickup within a week. We would recommend Icing on the Ring to anyone shopping for their wedding rings!

I don’t usually leave reviews but I had such a good experience that I need to share. Icing on the Ring is the best! If you’re in the market for an engagement ring or even just a stylish piece of jewellery, you need to visit the shop! They have hands down the best selection of all the shops I’ve been to in LA and their customer service is absolutely top-notch. It was a pleasure to work with Leandra and Ani! I bought an incredibly beautiful Tacori engagement ring here and my fiancée absolutely loves it. Leandra and Ani from the shop were extremely generous with their time and thoroughly explored all the options with me as I wanted the ring and proposal to be a surprise. They taught me everything I know about the world of diamonds. I will be coming back to purchase wedding bands soon and there’s no other place I’d want to look besides icing on the ring ! Thank you Leandra and Ani!

I am so glad we chose this place to buy a rings back in 2010. What a wonderfully owned family business. Let me tell you ....one of the diamonds fell out of my main engagement ring and they repaired it for free a year later. We did end up finding the diamond in our family room a year later and brought it back to them but I cannot tell you how wonderful and professional they are... no questions asked. We bring the ring back year after year for cleanings and this year 2023 they repaired the bands because the white gold was coming off again free of charge. As a Los Angeles native I so appreciate the reputation of this business and I hope everybody makes the same smart choice we did.

My fiancée and I had a custom ring done by Vic in August. I was pretty particular about the dimensions of the ring and they beautifully met all of our requests with the design. I must have been swollen for sizing that day and we needed resizing just a week after production. They were able to resize my ring in 3 days before I went on a long trip. I’m very happy that I got to take my beautiful ring with me to show our family/friends. They even curbside delivered the ring to me as they knew I was on my way to make a flight. Everyone at Icing on the Ring has been a delight! Highly recommend.

Got a custom pendant made in under 2 weeks to my exact specifications !! Every other jeweler said it couldn’t be done in less than 2 months. And Leandra gave me the most amazing customer service experience— she couldn’t have been more communicative or helpful. Going to have to come up with more excuses to work with Icing on the Ring again !!

Went to get my wedding band here and the service was great! Raffi was very knowledgeable and patient. He showed us many options and guided us through the process. Picked them up last week and couldn’t be happier with the result!!

I had an excellent experience with Vic at Icing on the Ring. I visited the shop over the holidays with a general idea of what I wanted for an engagement ring, and he guided me through the entire selection process. He was very knowledgable, kind, and patient. Since I lived in another state, he sent me high definition videos of multiple styles and sizes so I could make an informed decision. The price was unbeatable as well. I couldn't be happier with the way it all turned out. Most importantly - she said yes.

My husband and I knew exactly what we wanted our wedding rings to look like, we found Icing On The Ring and immediately made an appointment to pick out rings. We met with Ani, shared our budget, tried on lots of rings and decided on what we want. Ani was so sweet and worked with our budget perfectly to make sure we were getting our dream rings. The rings were ready for pickup so quick and were even better than we were imagining! We love them so much and couldn't recommend Icing On The Ring enough! We are so happy we came across them!

The folks at Icing on the Ring where extraordinarily helpful, informative, and patient. I went in a few times looking at engagement rings. They were in no way pushy for me to get the priciest ring, took plenty of time to answer all my questions, and had a nice variety of stones to choose from. Would highly recommend.

The folks at Icing on the Ring were a Godsend! They listen to all of your needs, walk you through the process, and make the buying experience comfortable and trustworthy. You will walk out knowing that you got a great deal and that your fiancé will love her ring. I would recommend this place to all of my friends and family!

I can't state enough what a positive experience we had at Icing on the Ring. My partner and I booked an appointment to look at engagement rings. We had the store to ourselves and our sales consultant, Ani was incredibly attentive, patient, and knowledgeable. I tried on just about every ring in the store and never felt rushed or like I was being pushed into a decision. They have a wide selection of styles, both traditional and unique, so I felt like I could really get a sense of what I wanted. I ended up going with an art-deco style piece that I am so incredibly happy with, and will be back with my fiance to pick out our wedding bands. I would highly recommend this location to anyone looking to browse engagement rings!

My husband and I were shopping around to have our oval diamond reset. So glad we found Icing On The Ring. The customer service is phenomenal! Vic was educated, patient and went above and beyond to help bring my dream ring to life. He walked us through the customization process making everything seamless and as smooth as possible. Cannot thank him enough! Give Icing On The Ring a chance with your jewelry needs, you won’t be disappointed!!!

This place is great!!! I got married in August 2022. My sister had referred me to Icing on the Ring for our wedding rings. She had gotten the rings for her wedding from the same place 8 years earlier and loved it. When I called, I set up a meeting with Ani, who was super nice and accommodating, especially given that we were on a bit of time crunch. She was incredibly helpful in assisting us to the find the perfect rings for our big day. Their rings are beautiful and reasonably priced. I would definitely recommend!

My experience with Icing On The Ring was amazing. The whole staff made me feel welcome and they didn’t pressure me into anything I didn’t want. My fiancé and I worked with Ara crafting our engagement ring. Ara was professional and had great communication with me while we worked together designing the ring. I recommend this place for any couple looking to make beautiful jewelry!

Though traditionally given to married women only, I knew that my girlfriend (now fiancée) wanted a traditional Indian Mangalorean Vanki v-shaped ring, so I custom designed it as an engagement ring. Those are extremely difficult to find in the US, especially as an engagement ring and when there is a tight time frame around Thanksgiving. This meant, I had to do a custom engagement ring and a custom wedding band to fit on a rush. Though I had a design in mind, I was nervous with how it would come out. Vic at Icing On The Ring took away all of my worries, and made a beautiful, well-made ring in only a couple weeks. I’m so glad I chose to go with Vic after having shopped around. This was the best decision I made, especially considering that I’ve never seen people complement a ring as much as they do this one. We could not be happier. If I have any other needs I will make sure to go back to Vic.

Exceptional customer service!!! I bought an engagement ring for my now fiancé and the process was amazing. They communicated well every step of the way. My fiancé and I designed it and they made the design come to life. The ring is beautiful and my fiancé loves it. We still have to purchase wedding bands from them. Based on my initial experience, I know that we will be in good hands.

This is the best jewelry creator in the Diamond District. Save yourself the time and go straight here. I came to pick out an engagement ring for my now fiancee. I already had a family diamond, and Icing on the Ring was more than happy to create a custom piece that perfectly accentuated the diamond I already had. The best part, however, was that the customer service was wonderful. I had been to a shop earlier where the employees were telling me exactly what I needed and were very pushy to sell me on a specific band. Icing on the Ring, on the other hand, were very patient with me while I described exactly what I wanted for my fiancee. Instead of trying to sell me on something immediately, they took the time to help me design the perfect engagement ring. Beautiful selection. Excellent Customer Service.

We worked with Vic at Icing on the Ring to create a custom upgrade to an original engagement ring, and could not have had a better experience. From listening carefully to our original design vision, to assisting us in finding a great match in a second side stone, to making tiny refinements to the CAD model... and finally, to facilitating the production by his craftsmen and jewelers of an absolutely stunning three-stone ring, Vic was outstanding. He was friendly, patient, thoroughly professional and transparent, accommodating of our needs and questions, and extremely generous with his time and expertise. It took a few visits to create this special project, and every one of them was an enjoyable step towards a truly beautiful and one-of-a-kind result. Highly recommended, and there's no need to go anywhere else for your special diamond jewelry needs. Thank you Vic and the Icing on the Ring team!!

High compliments to this jeweler. I already had an engagement ring and was interested in a wedding band with a very specific design, which I brought in. I had already visited a number of other jewelers but had small issues while working with the other jewelers. It was important to me that the wedding band sit flush with my engagement ring (specific height) but had a larger width than the band on the engagement ring. Ani and her family (it's a family business) were very accommodating and took very specific measurements off of my engagement ring to do their best to accomplish this. They chose gorgeous diamonds that would work size-wise for the above criteria. The other jewelers I worked with told me that it wasn't possible to made the design I had in mind and make it flush with the engagement ring. Icing On the Ring Delivered! It is PERFECT. It sits flush, and the diamonds they chose are bright and eye-catching. The wedding band was also priced very reasonably. I additionally had them take a look at a clasp on a pearl necklace, which they modified without charge. I will be coming back here for future jewelry needs. They create a quality product that is reasonably priced with great customer service.

HUGE thank you to Ani who helped me pick out an engagement ring for my then girlfriend. She made the entire process fun, stress free, & easy. I came in with an idea what I wanted and she was able to deliver an engagement ring that my now wife absolutely LOVES! She was so kind, patient, & knowledgeable throughout the process & we feel so lucky to have been able to meet her. We loved everything so much we actually went back for both our wedding bands as well & are so happy we did. Cannot give Ani & the team at Icing On The Ring a higher recommendation, they were phenomenal & anytime I need anything for the Mrs. I will be coming down for a visit.

The staff here is warm hearted. They greeted me with a great attitude, gave me good insights, and helped me with what I needed. Thank you.

I was looking at my rings and Almost 3 years since my marriage! Both engagement and wedding band purchased here, I can not remember the name of the person who helped us, but he explained everything about diamonds and precious stones, very patient with us too

Amazing experience and would recommend Icing on the Ring to any family or friend. Vic, Raffi and Ani all were extremely helpful, welcoming and not pushy with sales whatsoever. Beautiful and warm showroom too! I bought wedding bands from Icing and wish I had known about them when I was shopping for engagement rings. When we visited the diamond district, Icing was our first visit. We went down to a couple other shops after to do our due diligence, and we went right back to Icing within 20 minutes. The quality and service is just that much better. Highly, highly recommend!

Highly recommended!!!!! We had the pleasure of working with Ara at Icing on the Ring and bought our wedding rings from them! We were originally recommended by a family member for great service and products, and they lived up to it. From the beginning where we knew very little about the process, Ara guided us through from beginning to end with kindness and professionalism, allowing us space to provide input but contributing his expertise to move us forward. He made it easy and fun to pick our wedding bands, and let us be ourselves without judgment. We are thrilled to be wearing them to show our love!

Originally I was going to shop around for an engagement ring for my girlfriend. I had about 3-4 jewelers I was planning to meet. The first place on my list was ‘Icing On The Ring.’ Ara was the salesman I met and he was extremely helpful. I immediately felt that he was patient and not pushy and that was exactly what I was looking for. I decided to not go to any other jewelers after that first meeting. I couldn’t decide between 2 diamonds (the only difference was size) and he didn’t try to push the bigger one on me which I really appreciated. I couldn’t be happier with the engagement ring we got and my fiancé is obsessed with it. It’s stunning. Buying from ‘Icing On The Ring’ was a fantastic experience and I’d recommend it to anyone!