Wonderful old selection! A perfect store to find a special piece of rare jewelry , Amazing store owner Ali and his dad he's very helpful and knowledgeable with finding the right product ,Thank you for an amazing experience. Will definitely be coming back!

My absolute STOP for a day or more when I'm in Essaouira. It's always a real pleasure to see and buy the old Berber jewelry from Ali and his dad. Semplali is the top of the Souk!

Very great place with top stuff. The owner is very helpful en makes a good price. We will come back here we bought a lot of stuff here all great items. We love it. Pascal and Minoe

Interesting authentic Moroccan jewelry! Highly recommended!

My personal silver connect in Essaouira, very beautiful generational/family owned business with the shop operator being a good friend of mine. You get fantastic pieces at a great price with a wonderful hospitality and knowledgable people to assist you with what you need. You can also request something special and they will be glad to find something that closely matches what you are looking for. You will want a class service for your silver purchases and this business definitely fits the bill. Thank you.

J’ai acheté des pièces uniques chez lui! Magnifiques. Un service hors pair and a beautiful person inside out. I took my friends there and it’ll absolutely be my go to jewelry store in essaouira. Thank you so much

A very good jewelery store in the heart of Essaouira, with a very friendly and helpful staff. They sell high quality products and can tell you a lot about Moroccan silver production. Definitely recommended!

This places has amazing things you will want to spend hours inside . Ali it’s very patient and help you find what you want , prices are perfect ! Thank you

I am a big fan of this shop. As a jeweller designer, I found unique old pieces that are simple treasures. As a woman, I found some jewellery for me too. Ali is super sweet, honest and patience. He now knows what I like and shows me some special items… (the shop is full of jewellery) It’s the second time I visit Semlali jewellery shop. Go there if you are in Essouira. They have antique tribal pieces as well as new. Fully recommend.

(Translated by Google) The cave of a thousand and one night. Ali always takes the time to give the best advice. He is extremely kind. Her jewelry is of high quality. An essential address in Essaouira. See you soon for a new shopping session !! (Original) La caverne des milles et une nuit. Ali prend toujours le temps pour conseiller au mieux. Il est d'une rare gentillesse. Ses bijoux sont d'une grande qualité. Une adresse incontournable d'Essaouira. À très vite pour une nouvelle session shopping !!

Un bijou de boutique au coeur de la médina ! Ali a un large choix de bijoux et de prix attractifs ! Je recommande cette belle boutique !

A wonderful place to buy jewelry, very kind and professional attitude.

I am a big fun of this shop. As a jeweller designer, I found old unique pieces that are simply treasures. As a woman, I found some jewellery for me too and I love it so much! Ali is supper sweet, honest and patient. He knows what I like and shows me some special items… ( the shop is pretty full). It isn’t the second time I visit Semlali Jewelry shop. Go there if you are visiting Essouira. They have u que tribal pieces as well as new. Recommend 🤗

More likely a gallery of art than a shop it self.. found all sort of north african berbers treasures , each little piece of jewellery has its unique story to it. Ali is more than happy to navigate you through everything with tremendous knowledge, Impossible to not leave happy and impossible to not comeback once at Essaouira. Highly recommended!!!!

Beautiful shop and good beautiful handmade silver jewelry, Ali is very nice and welcoming 🙏

Ali and his father were absolutely kind and helpful with everything I and my wife need it, the shop is gorgeous and their stuff is beautiful 😊, they also were happy to help me with some personal projects of Watch restoration i had, and the results were stunning. Hope to be back at the shop in few months.

Really good customer service and astonishing silver quality and antique jewelry as well.. I really recommend it 💯