Don't just pass by IT'SUGAR when you're stolling through Broadway At The Beach. Be sure to slide in and check this place out. It's worth stopping in even if you don't buy anything, but let's be honest... you'll buy something... 😋 *attached some pictures* -Take Care and Live Well - ✌️

Priced "ok" the runts aren't really runts. Some of the candy is labeled as name brand but is actually generic. Staff was very friendly though.

Carry a lot of cute novelty and nostalgic candies. Prices are absolutely outrageous even for a tourist attraction store. The store was clean. I did not interact with staff so no comments there. It was also well organized and prices were clearly displayed.

Man, this place brings the KID out of you! Talk about a kid in a candy store! The place is AMAZING! They have ALL KINDS of candy. From HUGE gummy bears all the way to enormous rice Krispy treats! You WILL DEFINITELY satisfy that sweet tooth coming here!!!

This place is nice and clean and a lot of cool, sweet, yummy products! The smell inside is heaven and really delicious making you wanna buy something and stay inside for a long time exploring around all the sweets and cute plushys. The place has so many different types of candies even some that go back to the older days. I love this place so much, its so cool. The staff are really nice and bubbly. I would come again! 😇🥰

Lots of cool unique stuff here! We saw Imber Solis play at the Hard Rock Cafe (she was amazing) and then explored the boardwalk and were so happy to find this gem!

Had a wonderful time here. My kids as usual had a great time with all the varieties of candies and checking out the nostalgia candy.Things need to a bit more neat and organized better.$60 later, (that’s nothing)and all the candy they want, it was a great trip. The staff was friendly and helpful. Checkout was swift.

Exelent restaurant i love the food they have very good variety of Latin food dishes... me gusto mucho y rica su comida

Really cool place! Huge selection of hard to find candy. The self serve Pixie straws are very unique. They have small all the way up to one that is over a foot long. They have about 20 or so flavors and you can put as many in one straw as you like. It's a very large store. Staff is friendly and helpful.

Very well stocked candy shop in Broadway at the Beach. They have old school candy and a large variety of Japanese candy.

This place is a rip off! Don’t buy anything there. My daughter wanted this candy box that costed $40, when we got home and opened it up it’s not even $5 worth of stuff. Major scam!! And the staff there was super rude and disrespectful. Never again scam store!

Too crowded with children demanding candies from their parents. One kid veered off from their parents even though they were told "no". There should be a sign stating that "Unsupervised children will be fed to the Goblin King." Other than that, the pick your package option was cool. Although $17 for it seems a bit much. They've got different themes for each branded candy you can think of. If you're into fecal matters, they have that too. Although why anyone would want to eat that is beyond me.

My boyfriend goes here every summer and gets rare candy at a reasonable price. He even got a bag of Lego gummies that are sold by the pound. They were amazing!

Lots of variety in candy and cute stuff! I love Sanrio and Gudetama! Huge gummies of all kinds of stuff.

Great place to get your sugar fix. Extremely large selection of candy including bulk selections. Staff at registers are fast and the line moves very quickly. This is a must stop shop at Broadway at the Beach!

All looks so delicious. Good prices. My favorites? The anime drinks

This place had anyone who.looks candy attention. A bit expensive but I guess everything is now a days.

We stopped by here on Tuesday afternoon while in town on vacation. This place is awesome. Our 18 year old, 11 year old, and 9 year old all found something that they loved. We spent $30 here and we'll spend $300 at the dentist but it was worth it to see their options and to have a little sugar splurge. Despite the massive space they have, the 2 attendants stayed behind the register talking the entire time versus walking around and checking on customers. One became jokingly irritated with my husbands response of "next time" after declining to donate a $1 at the register so that was awkward, but the store, selection, and overall variety of this place was unique and worth recommending.

We walked in, and taken aback by the large assortment of packaged and pick your own candies. My son immediately gravitated towards the sour candies, and I headed towards the licorice. I felt like a little kid again in a candy shop. We were assisted by the friendly staff, and made sure we could find what we were looking for.

Very fun shop. Lots of novelty candy and fun wears. They even had sunsu beans from Dragon Ball Z, life size nerds, giant candies and so much more. There are bins of pez in all different flavors. It makes you happy to just go in the store and look around. Definitely worth a little time.

Honestly, I usually avoid these stores... But, between my kids and my nephews, I could not avoid it. What a selection! I could not believe all the things available. So many items I remember from my childhood or have seen overseas. The prices aren't great, but for a once-a-year stop, I guess it is ok. I cant wait to find my bag (amongst my luggage) and get my Cadbury treats.

Everything was great up until it was time to pay , the sales associate ( Hispanic female) named NICOLE G. ( I’ll be nice enough not to post her last name ) she was really rude and gave me attitude treated me like I was dumb she’s lucky I was with my daughter and I was in a rush or else I would’ve snap back at her and also would’ve demanded to speak to the manager! please it’s sugar train your employees to be nice and respectful to the costumers!!!! And remind them if they hate their jobs to QUIT!

So much candy. You'll find stuff you didn't even know you wanted. There's all sorts of gift sets, individual candy you can fill a bag up with. There's even sections for candy for each decade. You'll find some nostalgic things like candy cigarettes! You won't be able to leave this place without spending an absurd amount of money but, you will be happy that you did. No one frowns eating sugar. Definitely will go back and pick up some more sweets, even though it's unnecessary but, what are you even really doing on vacation if you're not indulging in sweets.

The staff was salsa dancing, singing & yelling to each other/messing around while one poor employee had a long line of customers at the register. I even made a comment to him and he said he was trying not to be upset because it's the end of the season and they're over staffed but he seemed to be the only one working. The young ladies were loud and a little obnoxious. The store was nice and clean with many options for local, national, and international candies.

Trust me when I say it's a wonder land of candy & sweets. You'll have a hard time choosing whether child or adult! Also some comical gifts that can make the "biggest stick in the mud" smile.. 🍬🍭🤗

I love this store! Great selections and the prices weren't horrible at all.

This is one of the BEST candy spots ever! I bought candy clothing, cookie pillows, Japanese treats, huge jawbreakers, and even candy cereals. This really makes any age feel like a "kid in the candy store!"

Always a great selection for all over the world candy and alot of vintage candy too! Highly recommend stopping in and taking a look. They have something for everyone!