5/5 NT Gamer 2. 3 years ago on Google • 23 reviews
Reliance
Mall,
your
convenient
neighborhood mall that
houses
all Reliance brands
along
with
third
party
fashion
&
lifestyle
brands.
...
Besides
shopping,
the mall offers
a
wide
variety
of
food
joints,
fun
games,
workshops
and
a
host
of
entertaining
activities
around
the
year.
Giant
corporations
like
Wal-Mart
and
Reliance
have
started
to
try
and
take
over
the
Indian
retail
sector.
The
entry
of
the
giant
corporate
retail
in
India’s
food
market
will
have
direct
impact
on
India’s
650
million
farmers
and
40
million
people
employed
in
tiny
retail.
More
than
6600
mega
stores
are
planned
with
Rs40,000
crore
by
2011.
Our
case
is
intended
to
cover
two
primary
objectives
which
are:
First,
when
experts
and
giants
like
future
group
WalMart
and
Reliance
they
are
ready
to
start
operations
in
retail
what
kind
of
strategies
and
structure
they
would
be
having
to
get
the
competitive
edge
over
each
other
and
established
small
and
unorganized
retailers.
Second,
what
kind
of
impact
has
been
on
other
retailers
including
unorganized
ones
with
the
opening
of
Reliance
Fresh
stores.
In
the
following
case
findings
about
Reliance
Fresh
were
quite
awakening
and
exemplary.
Even
after
recent
shutdown
of
Reliance
fresh
stores
from
UP
and
unwelcoming
vibes
from
states
like
Kerala,
West
Bengal,
Orissa
and
Jharkhand
for
its
retail
format
(which
was
allegedly
capturing
the
unorganized
sector
and
leaving
thousands
of
self
employed
people
jobless)
Reliance
was
not
in
any
mood
to
hamper
its
25000
crore
plan.
Reliance
responded
with
superb
strategy
in
which
it
shifted
its
focus
from
retailer
to
being
a
supplier
i.e.
targeting
hawkers,
vendors,
Push
cart
wheelers
instead
of
customers.
Big
retailers
like
Reliance
have
huge
resources
and
network
which
directly
impacted
many
of
the
retailers
some
of
whom
are
planning
to
quit.
In
our
sample
size
of
75
retailers
more
than
30
agreed
to
have
lost
as
much
as
50%
of
their
sales.
This
case
also
discusses
pros
and
cons
of
contract
farming
which
on
one
part
assures
farmers
of
price
for
their
crop
and
knowledge
about
fertilizers
and
seed
but
on
other
side
has
some
obvious
drawbacks
like
monopoly
of
big
retailers.
As
a
big
market
in
which
organized
sector
is
poised
to
grow
with
25%
–
30%
annually
our
government
must
come
with
appropriate
regulations
to
save
small
retailers
and
our
agricultural
sector.
BACKGROUND
OF
RETAIL
India
is
a
land
of
retail
democracy-
hundreds
of
thousands
of
weekly
haats
and
bazaars
are
located
across
the
length
and
breadth
of
our
country
by
people’s
own
self-organizational
capacities.
Our
streets
are
bazaars
–
lively,
vibrant,
safe
and
the
source
of
livelihood
for
millions.
India
has
the
highest
shop
density
in
the
world,
with
11
outlets
per
1000
people.
This
does
not
include
the
village
haats.
Our
retail
democracy
is
characterized
by:
1.
High
levels
of
livelihoods
in
retail
with
nearly
40
million
employed
which
accounts
for
8%
of
the
employment
and
4%
of
the
entire
population.
2.
High
levels
of
self
–
organization.
3.
Low
capital
input
4.
High
levels
of
decentralization
Retail
in
India
has
started
with
the
concept
of
weekly
markets,
where
all
the
traders
gather
at
one
big
place
to
sell
their
products
every
week.
The
people
come
to
these
weekly
markets
to
buy
the
household
items
for
the
next
one
week.
Village
fairs
and
melas
were
also
common
as
it
had
more
of
an
entertainment
value.
Once
the
people
started
getting
busy
with
their
lives
and
when
they
turned
entrepreneurial,
there
emerged
the
mom
and
pop
shops
and
the
kiranas
in
the
neighbourhood.
After
independence,
came
into
existence
the
system
of
Public
distribution
of
foods
through
the
ration
shops,
where
food
grains,
sugar
and
oil
for
the
daily
consumption
were
distributed
at
subsidized
rates
through
the
government
ration
shops.
The
modern
corporate
retail
formats
are
of
the
exclusive
brand
outlets,
hypermarkets
and
supermarkets,
departmental
stores
and
shopping
malls.
But
still
the
Indian
consumer
depends
on
the
self-organized
retail
shops
for
their
daily
needs.
This
is
largely
due
to
the
excellent
food
retailing
system
that
was
establi
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