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HISTORY
OF
CAFE
COFFEE
DAY
.
Café
Coffee
Day
(CCD)
is
an
Indian
café
chain.
It
is
a
subsidiary
of
Coffee
Day
Enterprises
Limited.
Coffee
Day
serves
160
crore
(1.6
billion)
cups
of
coffee
annually
in
six
countries.
Internationally,
CCDs
are
present
in
Austria,
Czech
Republic,
Malaysia,
Nepal
and
Egypt.
Café
Coffee
Day
Global
Limited
Company
is
a
Chikkamagaluru-based
business
which
grows
coffee
in
its
own
estates
of
20,000
acres.[4]
It
is
the
largest
producer
of
arabica
beans
in
Asia,
exporting
to
various
countries
including
U.S.,
Europe,
and
Japan
V.
G.
Siddhartha
started
the
café
chain
in
1996
when
he
incorporated
Coffee
Day
Global,
which
is
the
parent
of
the
Coffee
Day
chain.[6]
The
first
CCD
outlet
was
set
up
on
July
11,
1996,
at
Brigade
Road,
Bangalore,
Karnataka.
It
rapidly
expanded
to
other
cities
in
India,
with
more
than
1,000
cafés
open
across
the
nation
by
2011.
In
2010,
it
was
announced
that
a
consortium
led
by
Kohlberg
Kravis
Roberts
would
invest
₹1,000
crore
(equivalent
to
₹18
billion
or
US$250
million
in
2019)
in
Coffee
Day
Resorts,
owned
by
the
company.[7]
The
same
year,
the
logo
was
changed
to
the
current
logo,
which
the
company
stated
was
to
showcase
the
chain
as
a
place
to
talk.[8]
This
was
done
with
major
changes
in
the
layout
of
the
stores,
including
the
addition
of
lounges
and
a
total
revamp
of
the
interiors.