Such a gorgeous boutique and exactly what Waterloo needed. The owner has pulled such great brands, some that I've never seen before and I'm obsessed! Such an adorable lifestyle boutique and they have something for everyone!

Cutest boutique store in town. My boyfriend bought me a necklace from here and kept talking about how great of a customer service experience be had and that he would definitely be returning. I also bought a couple pieces myself and love the unique selections they have and continue to bring. Love the new introduction to designer pieces. Can’t wait to see what’s next:)

I have been shopping here for years and have not bought a thing from this beautiful boutique that I didn’t absolutely love and get 628275 compliments on every time I wear it. The store is perfectly curated with something for everyone and has timeless unique pieces you won’t find anywhere else in town. So much love and care is put into providing the best clothing and accessories along with the best customer service and experience.

I always receive compliments on the items I purchase from here because they’re the most stunning and unique pieces. Definitely not something you’ll find at the mall. I love that Jo keep in mind items that work well during pregnancy, postpartum and breast feeding. From swim to loungewear to evening gowns to designer handbags and every day essentials it’s hard to leave empty handed.

The staff at UniKoncept go above and beyond every time I visit them. They know how to help you style one item or build an entire outfit so it works for casual, work, and dressy occasions! Such a treat to see their new additions every season; there’s not another store like it!

I love this store. Everything from the lines they carry to the staff and shopping experience. It brings fashion to Waterloo and is my go to place for any special occasion or casual browse. Love it.

I love this boutique! I always find something unique and flattering whenever I visit the store. Jo and her team have introduced me to so many new and interesting brands I never would have tried if they hadn't exposed me to them. If you're looking for "influencer" level trends as well as timeless looks, you will find it all here. Highly recommend!

I don’t get out to shop much, but when I do, I make sure to go to Unikoncept! Their entire staff goes above and to help ensure your experience is amazing and memorable. The store is beautiful and there are always new gorgeous pieces, suitable for anyone and everyone! Love this place! Go now!💕