As I am new to the area, and new to jewelry all together, I searched for a local jeweler to help me with a few small things before a major purchase. I was so pleasantly surprised to find Juan at Luxe. He helped me understand the small purchases, gave me an incredibly good price, and explained the different factors that go into high value jewelry purchases. Will be a customer for life. Recommend to anyone in Pacific Beach/San Diego area.

To celebrate our 22nd anniversary, I wanted to get my wife something special. From the moment we walked in to Luxe, we knew we were in the right place. Juan helped us with all our questions and gave us expert advice, easily communicating the nuances of the pieces we considered. He kept us informed all the way through the process to the moment the ring was on my wife’s hand. It is absolutely amazing and far surpassed our expectations. Knowledgeable, fair, attentive, and trustworthy; I’ll use them for all my future jewelry needs.

I purchased my wife's engagement ring from Baba and I was not only impressed by the product and value, but by his professionalism. The experience was great! He returned all of my calls, worked with me personally during the design process and then ultimately delivered what he promised. He is extremely knowledgeable in fine gems and it showed as the experience was exactly what I was looking for. Even years later, when we needed the ring cleaned, we took it by their Luxe PB location and he got it back to us promptly and on our schedule. If you are looking for straight forward and professional service, then I highly recommend Luxe PB to anyone considering a purchase or sale of Jewelry. Most importantly, my wife love's her ring and we confidently recommend them to our friends and family. Thank you!

Baba & Juan were nothing short of perfection. I brought in several important and valuable family heirloom pieces to be reset, resized, redesigned and fixed. These were pieces sitting for far too long in my jewelry box because I didn’t trust anyone to work on them. While we chatted about what I wanted done, they polished the jewelry I personally wore in free of charge! They gave me hundreds of options for settings, had years of knowledge and helped me understand what would work with the different stones and golds. They were in constant communication with me about what was going on and the work was fast & professional. However, what was most important to me when dealing with expensive and sentimental pieces: they were honest, trustworthy, and fair on pricing. I won’t go to anyone else or any other shop in California except Luxe Jewelry.

My mom wanted to treat herself to something beautiful, so we decided to visit Luxe Jewelry and Loan. From the moment we entered until we left, we were thoroughly impressed by this new store. Not only were they very knowledgeable and warm every step of the way, their jewelry inventory is impeccable. A gorgeous ring caught her eye and they gave her an excellent deal. We will absolutely be back for more jewelry...and their cool ambiance is fantastic!

My experience with Luxe Jewelry was amazing! Juan helped me with the cleaning of my engagement ring and was more than accommodating. I work long hours and he made the effort to come in early to meet with me. This shows how genuine and thoughtful the company is. I was blown away by the quality, care, and professionalism that was put into the cleaning of my great grandmothers ring. I couldn't be happier with my experience or the result and I would recommend this company to anyone in San Diego!

My fiancé had my ring specially made with Luxe and I just LOVE it! I did shop around to get ideas in the San Diego area and Baba was just amazing, I impressed with the attention to detail and how they actually care and gave me great ideas. I was happy to find out he got my ring from them as they were my first choice by far. A year later, my ring is still shining! Thanks Luxe team!

Such a great day at Luxe jewelery & Loan. Juan was trust worthy and knowledgeable. (Prices arent bad either) If you're looking to buy or sell I recommend Luxe for a quality personal experience.

This was created 5 years ago and delivered to me at my office hours before we had to get on a plane to leave for our wedding. Perfectly executed and she loves it. Beautiful piece for my beautiful wife. Next upgrade coming soon. Thanks Luxe!

5 out 5. I’ve had the pleasure of working with both owners Juan and Baba on a few items now. All around nothing but exceptional service every time. If you’re looking for something for yourself or your significant other give them call, they’ll get you dial in!

In the heart of Pacific Beach, this jewelry store really is a treasure, the staff is extremely knowledgable and beyond helpful! I was window shopping and I was immediately drawn in by the pieces, they have beautiful antiques, as well as red carpet ready jewelry. But my sole reason for the review is the exquisite engagement and wedding rings. Will definitely be returning before Valentines day and may even use their loan service as well. :)