Contrary to some of the more negative reviews recently posted here, I've found the recent renovations due to condo construction a major improvement. The stretching area by the windows is more spacious than before, there are more squat racks, and the showers are tiled rather than wooden which is better for overall hygiene. Overall a highly pleasant and affordable gym experience

I have been going to Pure Fitness for 3 months and my first impression was that the place seemed decent. But was I wrong... Everytime I walk by the staff welcome desk by the entrance, the staff were unapproachable, bored and distracted (on their phones or in the common area waching TV). One time when I phoned the place to inquire about their holiday schedule, the lady on the phone was incredibly rude and hung up on me mid sentence! This facillity does not meet Health and Safety standards. Half of the dumbells on the weight rack are not labelled due to wear and tear. One of the 35Lb dumbell was not tightened properly and the weights could have slipped off of it and cause injury. For the price of 70 dollars a month, I highly recommend finding another gym that is more up to date and compeitive in the market.

This gym is decent; good variety, always super clean and friendly people. I’ve been in & out for about 4 years… however, I do not believe the price is worth it. Equipment is relatively old and the Smith Machine breaks off & on, etc. For $100 a month it is just not worth the amenities it offers. That’s comparable to a high-end gym downtown. This facility is definitely taking advantage of the mature crowd in this neighbourhood. I believe this gym would ironically get more business by offering a lower rate per month.

Pure fitness is a really good gym in area in terms of equipment, friendly staff, cleanliness. I have a membership and also I have a personal trainer. I can admit that this is not a low fees classes, but the point is that although we pay for classes, monthly membership is needed as well. There are many free classes during the week which are good and members can use.but, I think maybe the gym can provide some privileges for people who already registered for private classes (like including membership fee in class fee) I like this place but not sure to be able to continue to pay +400 CAD every month. And, I think we can find same service with half prices , so the gym should find some strategies to keep members.

Before Long Term Membership, Try to Get a Trial or DON’T GO(!) Expensive… Rude Staffs… Mostly “not clean towels” Money hungry… . . .

Good vibe, clean, inexpensive for most part. Great mix of crowd. Too bad it took me 9 years to just give them a try.

I think it’s one of the most convenient gyms in the area. I like their equipment and the atmosphere. I give it 5 stars because it’s a lot better than the other gyms in the area.

Terrible gym, high fees, poor service I joined the gym with relatively high fees, but accepted it due to the convenience of the location. In time I would come to learn that simple things like towels were not only not included but charged at an additional $6 per month. The gym had old equipment and within 2 months the gym literally halved in size as they sold off half the building for condos, and yet my fees only increased. No compensation was given whilst the gym was closed and when it reopened the equipment was somehow worse and everything was crammed into half the space. No apology, no concession as they knew I was caught in a 12 month contract. I cannot speak lowly enough of this poor excuse for a gym. GoodLife is only 5 mins away from here and is cheaper with better classes and equipment and that is where I have now joined.

I don't have many issues with the amenities although I do think the place can be kept a bit cleaner. As for the staff? I couldn't agree more with some of the more recent reviews. It doesn't hurt to be friendly to the paying customers every now and then :)

I joined this gym in January and I am in LOVE with it! The clientele ranges widely in age, which is nice, and it has the feeling of neighborhood gym. Never overcrowded and very clean.Classes are entertaining but challenge you physically. Based on my experience with Toronto gyms , Pure Fitness is one of the better gyms in this city. I've never had any issues with billing or payment. Highly recommend.

I love this gym. I have been a member for almost 6 years. The child care is the best (they don't just turn on Dora, but do crafts and things with kids) and they have a "show up and drop off" system rather than pre-booking (who can pre-book with little kids?). They gym is clean, the staff are great, and they are always improving/updating. I would totally recommend this gym.

This gym has everything I’m looking for! In addition to its convenient location, it is an inviting environment and has all the equipment I need!

Advice to mgmt: Fix the sauna (has barely worked for nearly two months now), stop blasting AC (its literally freezing in the gym on a daily basis). Happy to change this review when these issues are resolved.

I went through a blitz where I tried tons of gyms around Toronto and it was always Pure Fitness that I wanted to come back to. I usually go at 2PM or around 7PM and there was never any problem getting on a machine for my warm-ups. They've got little TVs in front of the elliptical machines, if you want to zone out, or you can hit the treadmill and watch the flow of people down on Eglinton below. What I like most is that the place always feels clean and serene. Music is never overbearing either. This facility is very different from your chain-gym, you're getting completely different level of staff , classes , and over all atmosphere. Highly recommend.

I've been here for a couple of years due to the proximity. Positives: -The equipment was decent when functional, which was years ago Negatives: -membership rises yearly, $57.99 monthly plus tax. That's doable of what you're paying for La FItness which is 100x better in every way. - owner is an imbecile and rip off artist. Keeps charging after you have ended your membership - no holds on your membership, so if you go away for 3 months, they'll tell you that you received the "best deal" and hence can't put your membership on hold. - mould in the sauna -roof caved in the washroom -too cheap to fill up soap -water fountains flooded due to clogging -horrible choice of equipment which is falling apart as it hasn't been maintained properly Overall, a horrible experience at rip off pricing. Go to any other gym over this joint.

Facility is nice, clients who go there a kind. People who run it are terrible and unscrupulous. They will cheat you out of money when and where they can then blame it on you. Do not trust. I’ve had much better experience at other gyms. Will be switched the second my prepaid period is over. Read the negative reviews of others, they have a proven track record of this and I can say as a current client if I had the money to I’d get a lawyer to sue for a full refund for their sketchy practices.

Great gymn. A little more high end than usual. Loads of classes. Yoga, bikes, group activities. Great sauna & loads of equipment

Great gym and it's never busy. I have gone at 7am, 8am, lunch time, and 5pm, and always felt comfortable. Large equipment selection and friendly staff.

Pure Fitness is the gym that most gyms strive to be. I've been a member at this gym for about 2 years now, and i absolutely love this place. The gym floor is always clean and clutter free, no line ups for machine use, lots of great classes with even better instructors. Its worth the money for people that expect quality. I recommend this place to anyone that is motivated and actually wants to get in shape.

James is hands down the most amazing employee pure fitness has. He is extremely friendly, and has the most soothing voice. Just listening to him speak sold me on the membership. After visiting the gym a few times, not only do I feel better physically, but mentally and spiritually I am “lifted” after seeing James.

Great gym. Really enjoy the variety of equipment at this gym. Very clean and not too busy. Good classes too. Friendly and efficient staff. I'd recommend this place to anyone looking for a good and clean place to work out.

I love that this private gym creates such a welcoming and personable experience. The staff are so friendly, the facilities are CLEAN and Bayview Physio is inside the gym! What a perfect combination.

PURE FITNESS LOCATED ON BRENTCLIFFE IS WORTH THE EXPENSE!!! the staff are so helpful and just so lovely!! not to mention, the equipment is always accessible!!

I just went back after 2 years (pandemic fears) and OMG it feels so good to be back. Great place; good equipment, friendly, clean and good hours.

2 stars because of the location and parking. I understand the staff at the reception are not paid to clean but do they have a cleaning team?! The equipment is never organized. There's dust everywhere. People at the desk look very bored/miserable and all they do is folding towels.They don't even greet you or seem happy to help you for anything. If you are very sensitive to that kind of thing, do not go there! In two months, I'm definitely in the market for another gym!

Absolutely LOVE working out here! Great atmosphere, friendly staff, clean changerooms, spacious, high end.....brand new gym! Highly recommend.

The best instructors and classes. Staff is great. It's a fabulous space and very clean. Love it there.

I have been a member for many years. The facility is kept clean and has an exceptionally wide range of equipment. The staff are also very friendly and helpful. I would definitely recommend Pure Fitness to anyone!

I have been a member of a lot of clubs. This is by far the best. Very clean, friendly staff, and great equipment. Lot of option in the club like spinning, hot yoga and a lot of equipment. Great clientele as well. I have recommended it to may of my friends.

Since the construction, there’s absolutely no parking and the gym and locker room are smaller. The staff is the worst part. The only lady that’s nice is the one who’s there early in the morning with black hair and a bun. All the others are grumpy and always on their phone. The worst one is the Indian guy. When I went there to sign up, he did not even offer a tour. He seemed annoyed to do his job and now that I see him again, he is as smelly and unpleasant as day 1. The crowd there is nice at least, but avoid staff at any costs!

Clean gym, friendly staff, lots of equipment to use and space to work out.

Somehow even with all the great equipment, beautiful finishes and plentiful group classes, Pure Fitness manages to keep its intimate and personal charm. It is my home away from home. Please note that this gym cannot be compared to Goodlife, it is in a different class. I should know, am a convert :)

Check this place if your in the area, it's clean, update /modern and many amenities! Greg the wellness director was very helpful! I highly recommend him if your looking to progress your fitness goals. He is extremely knowledgeable!!

I was looking for a 2 week membership to a gym close to me since I only needed 2 weeks. Purefitness offered me $45 a week, which is insane. I then looked to Goodlife and saw that they offered a trial of 14 days for $14. Needless to say I will never recommend Purefitness to anymore.

Great facility- clean, welcoming and locatation is very convenient. Friendly staff and never an issue getting equipment. Highly recommended

Man I cant wait for you guys to reopen so I can shed this Covid belly. I love working out at you place. The quality, the staff, the service...I feel like a pro when I leave here.

Nice clean gym. Only 2 Power Racks. Wish it stayed open later on weekends

Great gym, clean, lots of equipment, value for money, the staff member James is very friendly, would definitely recommend!!!! 5stars

Good club...the place is clean, staff friendly...can't complain.

An adult crowd, very few idiot muscle head. A nice place to be. You get what you pay for

Great facility and staff!! Highly recommended

Excellent neighborhood gym. Very friendly staff. Good equipment selection. They have verybnicwnclasses, especially yoga. Some of the classes are in general group room but there is also hot yoga studio included in membership.

I don't remember being here.

Friendly staff and members

Fantastic gym. Very clean. The staff are always friendly and call me by my name😀😀

Anyone who is serious about getting in shape, should go to this gym. Simply because of the high performance equipment, responsible owners, and staff memebers.

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The employees are all great and the members treat each other with respect. If you are looking for a very clean and fun place to workout this is the best place midtown has to offer!

I have belonged here for 5 years and my monthly dues keep on going up without notification. Shouldn't clients dues go down the longer you've been at a gym? I noticed twice in 8 months that they raised me a few dollars without telling me both times. I gave my last months notice and I will be going to LA fitness where many people have switched to from Pure Fitness and it is in the same area.

Really nice club and I love that the classes are freestyle and the instructors have creative freedom. Also one of the few toronto clubs utilizing stability ball classes, Pilate's and free weight classes. Wish it was 24 hours or FOB entry access for 24hr exercise. Clean, good variety of equipment, great showers, nice atmosphere, fair price.

It’s actually a good gym with potential to grow. It’s a good gym to get things done and I believe with the right equipment , this gym can be on top but overall good gym , staff is amazing and the owner seems very friendly. I respect that.

I have been going to Pure Fitness for 5+ years and and I must say that I have not had any complaints or issues. The place is clean and friendly with an incredible staff. I always look forward to my workouts and even on the days that I do not feel like training, just by being there and with the positive energy around gives me a lift and a chance to improve myself with the help of qualified trainers who are always ready to assist. I have not used the trainers myself but friends I have made are satisfied with their advice and training techniques and their expertise are arguably the best in the city. The people at the gym are friendly and you leave with not just a great workout but a sense of belonging just as you would with your family. The classes are vigorous and give you what you desire. Whether you do a relaxing Yoga or butt kicking cycling and exhilarating Zumba; your expectations are met and exceeded.

I've been coming to this gym for years now, and I must say it's great to belong to a gym that not just the owners care about their members but their staff also do. It's always clean, great classes and instructors. Thanks for making my workouts enjoyable!!!