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American Family Fitness

Gym Fitness center Personal trainer Physical fitness program Aerobics instructor Swim club

One of the Most Reviewed Gyms in Short Pump


Address

11760 W Broad St, Richmond, VA 23233, United States

Website

amfamfit.com

Contact

+1 804-364-1200

Rating on Google Maps

4.50 (396 reviews)

Open on Google Maps

Working Hours

  • Sunday: 8 am to 6 pm
  • Monday: 5 am to 11 pm
  • Tuesday: 5 am to 11 pm
  • Wednesday: 5 am to 11 pm
  • Thursday: 5 am to 11 pm
  • Friday: 5 am to 9 pm
  • Saturday: 7 am to 8 pm

Featured Reviews


Frequently mentioned in reviews: membership (12) time (11) equipment (11) work (10) years (10) told (9) room (9) hours (8) staff (8) great (8)
Reviews are sorted by relevance, prioritizing the most helpful and insightful feedback at the top for easier reference.
  • 1/5 J C. 8 months ago on Google • 5 reviews
    It’s incredibly disappointing that AMFAM used Covid as an excuse to permanently drastically shorten their operating hours. Being open for 24hrs(even though that wasn’t 100% true) used to be the main selling point for decades and it was amazing. It was the main reason how they got so many people to join in the first place. You can make an argument for not being open over night to save operational costs but the hours for Friday-Sunday are absolutely atrocious. It makes the gym completely inaccessible for those who have families and can only go later on at nighttime after a long work week. Is it really that hard to just be open until 11PM everyday? It would be a nice compromise to all the members who joined for the 24/7 access. Please fix this!
    8 people found this review helpful 👍

  • 1/5 H P. 5 months ago on Google • 533 reviews
    Hey, AFF. 35 is really staring to look like 65+. It’s hard to tell a friend that, but It’s time to put yourself on an excercise regiment. A New Year’s resolution, maybe. To be your flagship store I am surprised at how much you have neglected yourself. The amount of deferred maintenance here and lack of cleanliness is shocking. Many pieces of equipment are in disrepair and the building is really in bad shape. And whatever you do, you should check the turf before you lay on it. Gross! The front desk staff are great by the way!! Very friendly. I want to stay here but it is hard to with all this filth.
    2 people found this review helpful 👍

  • 2/5 Tommy V. 5 months ago on Google • 32 reviews
    Updated to 2 stars for the policy to call and check on reviews. Taylor who called handled it extraordinary. Couldn't have asked for a better person to follow up. Though, I'm not sure why a supervisor/leadership is not following up on these types of issues. I still feel like there are some systemic issues that aren't being handled very well there. Hopefully, they improve service for others and allow an easier process to join. I don't think I'll be joining but hope others have a better experience. I arrived Jan. 7th morning and was thinking about signing up either on my own or with my mother who has an existing membership. She was to arrive later so I went ahead and signed up for the free pass online which instructed me to come on in to try out its facilities. Great. When I arrived and told them about the free pass, I was told to wait. I waited while they helped another guest, no problem. I felt I was met with annoyance when they could finally help me. I was told I was supposed to call ahead. There is no mention of having to call ahead online. Having to call ahead was mentioned a few more times while they were assisting me. I even apologized as I didn't realize it would be so difficult to try to use the gym before obtaining a membership. I was told it wasn't difficult just that I should have called ahead. While displaying an air of inconvenience and annoyance. I mentioned how I was possibly going to join my mother's membership as she lived with me but was going to inquire later. Key phrase was I was going to inquire later. I was then asked for her name for some reason. Then looked her up and asked if I lived with her. I said Yes she lives with me. I was told our driver license addresses don't match so one of us would need it changed. Then was vague on if they take other forms of proof of ID which are easily accessible. DMV address change is definitely not worth it at this point. So just wanting to try the place out, I felt dismissed at just wanting to try the place out in the first place and played 20 questions on why I can't join.
    4 people found this review helpful 👍

  • 1/5 m1key_pop 10 months ago on Google • 4 reviews
    American family fitness hours are not good. Crunch and golds gym have much better hours and much more cost effective. You can’t bring guests here and they do not give blue towels anymore. Plus it is always packed to the rim no matter what time you go and treadmills don’t work properly. Closing at 6 pm Sundays and 9pm fridays is an absolute joke. Crunch is open till 8 pm Sunday and 11 pm Friday. Too expensive
    4 people found this review helpful 👍

  • 1/5 Bradley G. 1 year ago on Google
    Really nice facilities and nice people that work there but their contract terms are terrible. After years of going to the gym we added our newborn to our family membership and now we are charged ~$50 more per month (rather than the $15 it should be and is advertised to be) for someone that can't even use the equipment. When we brought up our concerns that it's no loyalty towards existing members the reply was that's what the policy/contract is. In our contract our 2 month old is entitled to a free personal training session, I'm not sure how they plan on training our infant but I fully expect it because that's what the policy/contract is.
    4 people found this review helpful 👍

  • 5/5 Pradeep chowdary p. 5 years ago on Google
    All in all great family fitness center with flexible prices. Indoor running track, 3 pools Sauna Spa Hottub 2 full basketball courts 3 racquetball courts Lots of weights and equipments E Cycling Mediation zones Nutrition center. Kids center
    4 people found this review helpful 👍

  • 1/5 Eileen Y. 9 months ago on Google • 4 reviews
    I have been going to this gym for the past 6 years, and I’ve never had a bad experience until yesterday. I’m a college student, and I tried to scan into the gym. I was told my membership was canceled 1 day ago. Ok, no problem. I asked if they could be lenient and allow me to workout one more time before I go back to uni after Labor Day. They said no. Ok, no problem—it’s whatever—I’ll just go somewhere else. Then, I asked if I could go to the bathroom before I leave cause I have horrible cramps and need to change my pad. The lady with long grey hair drinking a Starbucks Frappuccino at the front told me it would be $20, and that they don’t have public restrooms, that I “am not a member here,” and that I “need to take care of my own business somewhere else.” She proceeds to tell me to leave or pay $20. (Saturday, September 2, 2023 at 10:30am) Being a loyal member of this gym for so long, you’d expect them to let me use the RESTROOM despite my membership being expired for 1 day. All the staff here are wonderful, but some are stingy and frustrating as hell. Imagine being so miserable with your own life that you act bitter towards an 18-year old girl. I love this gym and all the equipment/amenities it offers, but this lady is incredibly rude and probably racist. :)
    2 people found this review helpful 👍

  • 3/5 Ronald G. 4 months ago on Google • 3 reviews
    Equipment is out of order very often at this facility was alarming is the showers have not been consistently providing hot water in over three weeks I reported it twice got no response. Staff at front desk doesn’t seem interested in Customer Service when reporting equipment that is not working properly . This is the best American Family in the area I just wish it worked more often. A cold shower a Workout And 20 minutes in the steam room read by cold shower in the middle of January is totally unsatisfactory. Reporting the latest issue I asked if I should go somewhere else and was told that was my decision
    2 people found this review helpful 👍

  • 5/5 Christopher K. 2 years ago on Google
    Jai and Blane are the most friendly and welcoming front desk associates I have ever met - I have been a member for over 10 years. Always smiling and they get to know members on a name basis. Gym is very clean and has a lot of weight equipment options. Best service and equipment in the short pump area.
    2 people found this review helpful 👍

  • 3/5 gary c. 3 years ago on Google
    Beware of the 30 day cancellation scam. Even if you cancel your membership they keep your money for another month. I gave a 30 day notice to cancel and still got charged the next month and I no longer live in the area. Keep my money thieves!!! How Christian of them. Got robbed on Easter of all times!!! UPDATE: Called the general manager like I was told to, left a message been waiting a few days for a return call and nothing. Pretty much tells me the help I plan to get.! So Unprofessional!!
    2 people found this review helpful 👍

  • 4/5 Alyssa J. 6 years ago on Google
    Great gym, very clean place that has a great environment to work out in. One of the few gyms where I'd say you didn't feel like other people were watching you. The pool, hot tubs, and steam room was all amazing. I personally would always use the stair climber (never failed to make me break a sweat!) One star deduction for having SO much trouble getting them to actually cancel our membership. Said they cancelled it, yet continued to charge us then demanded later that they weren't going to fix it because we didn't get a receipt the first time we called.
    2 people found this review helpful 👍

  • 5/5 Sheri W. 5 years ago on Google
    My husband and I have been members of American Family Fitness for over 27 years. The staff is excellent, the gym offers so many fun classes, amazing Kidzone for families, we have enjoyed the track, weights, 2 floors of exercise machines - we are now taking the peddle bike challenge. Everyone is so friendly & we have made so many friends over the years. Perfect place for families to work out and stay healthy.
    2 people found this review helpful 👍

  • 1/5 Nelson S. 1 year ago on Google
    Today is the second time the gym wasn't opened in time. I get up at 4am to get to the gym by 5am. I have 35 minutes to work out before heading home to get ready for work. Being more than two minutes late opening the gym kills my entire workout training. Not to mention the locker room in the morning is filthy with trash on the benches and floor. Maybe it's time to reconsider the YMCA? Not a good day at Am Fam in Short Pump.
    2 people found this review helpful 👍

  • 2/5 Andrew J. 10 months ago on Google
    This gym has lots of equipment and although clean, the equipment is poorly maintained. The woman's steam room has been broken for over three weeks. The whirlpool is broken now and many of the other machines also stay out of order for weeks at a time. I've also left my information at the front desk multiple times for someone to contact me about one of their programs and no one ever calls me back. It used to be a great gym but it doesn't seem like anyone working here cares much anymore....
    2 people found this review helpful 👍

  • 5/5 Carlos R. 1 year ago on Google
    I love this gym but the only problem I have is that it’s not 24 hours. My schedule changed and it sucks I have to miss gym because it’s not 24 hours
    1 person found this review helpful 👍

  • 4/5 Courtney P. 2 years ago on Google
    Love this gym but wish they would go back to 24 hours. I know a lot of work schedules would love it. I worik 12-14 hour days and they often closed when I get off of work .
    1 person found this review helpful 👍

  • 3/5 Dylan M. 1 year ago on Google
    I love the gym, but the hours aren’t great at all.
    1 person found this review helpful 👍

  • 5/5 Peaceful C. 5 months ago on Google • 11 reviews
    Staff is always nice. Trainer Mike is awesome. Gym equipment on floor is great. Lots of variety and great hip thrust machine. But, the class equipment is terrible. I take classes all the time. You have to go thru almost all the steps just to make sure it isn't broken. The dumbell weights covers are peeling off and are gross. The bathrooms are always dirty especially the upstairs bathroom. They almost always have no toilet paper and being a woman it's not fun having to woddle over or ask to spare a sqaure.

  • 4/5 Jimmy 6 months ago on Google • 4 reviews
    Solid gym. Manager is incredibly responsive to questions and concerns. Some equipment could use some updates, but the value you get for this place is excellent.

  • 5/5 Virginia 1 year ago on Google
    I have been a member of AmFam for 10 years. I absolutely love this gym. I recently started the Fusion classes and they are excellent. They are smaller group classes with a variety of full body workouts. They are great for any fitness level. I highly recommend Fusion!!! Also the staff are very friendly and the gym is clean!

  • 1/5 Omar A. 2 years ago on Google
    Gym is big and nice but not organized and no strong team and boxing bags been disabled for months and now the best abs machines are gone and only kept basic ones!

  • 5/5 Druid D. 10 months ago on Google
    Friendly and helpful staff. Clean workout machines and lots of options. Clean environment and locker room. Air quality was cooling and clean. Other members ive seen are all polite and friendly.

  • 1/5 T C. 2 years ago on Google
    Came to this gym specifically for the steam room as I have another amfam near me. The sign says cleaning for the steam room starts at 1. I went in at 2 and it’s not working. A nice lady who doesn’t work there tells me they clean jt at 2 and it’s frustrating bc the sign on the wall says 12 to 1. How am I supposed to fully enjoy what I pay for if management won’t follow their own rules written on their wall??? I was getting cold waiting in the steam room. Called the front desk to confirm and the guy didn’t even know if the steam room was working or not.

  • 1/5 Devin 2 years ago on Google
    The gym itself is alright, but the membership cancellation is so predatory and greedy. It takes so much effort and stress to cancel your membership and they make you pay for an extra month and more. I am about to move away, so I physically wouldn't be able to go to this gym anymore, and had to pay an extra $115 of unwanted membership.

  • 1/5 P V. 9 months ago on Google • 1 review
    I visited American Family Fitness ,Short pump with my children today, hoping to enjoy a fun-filled day at the gym's Kid Zone. However, my experience was marred by an unexpected and uncomfortable policy that was not clearly communicated anywhere on the website or during our visit. Upon arrival, my children excitedly rushed towards the Kid Zone, only to be stopped by a staff member who informed us that children (2 & 4 year old)has to wear underwear under pants in the play area. It was disappointing to discover this policy only after arriving at the gym and couldn’t enjoy the workout time .If this rule is in place to ensure cleanliness and hygiene, it should be clearly stated on the gym's website and communicated to customers when they sign up or at the time of entry.
    3 people found this review helpful 👍

  • 5/5 Sean S. 8 months ago on Google • 1 review
    Super wholesome people, staff is super nice. Lost and gained a ton of weight going here and couldn’t have done it without amfam. My friend who’s been going over 10 years though had his membership frozen and they wouldn’t let him buy a pass to get in, or let me use my guest pass, even though he’s been going for years. Other than that experience, super awesome gym, would highly recommend. Also kid zone staff is awesome helped in my younger years and still supporting me in my order years.


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