Swedish design for modern quality concious women ... clothings and garments with a strong timeless charachter with a touch of traditionalism ... but tragically the CEO Gudrun Sjödén has expressed a diminishing view on their female factory workers in "low pay countries" who sew the companies clothes. "They, the women, have themselves to blaim for their financial situation. If they had the force to study ... then they would not sit here and sew." She is now regarded as a ruthless and as a bad example of women exploitation. The company is not in line with the global agenda of a "fair trade".

We checked it out in person as my wife buys her clothes online. Fun colors!

Full of fun! She loved it, the girlfriend that is.

A big clothing shop, more or less completely focusing on women. It's colorful, bright and nice.

Fun design.

They have beautiful and interesting line of clothes with Indian and western fusion. The prices are a little expensive.

good service

Great, slightly different clothes for women at a reasonable price.

What a nice store to shop in. Very inspiring and lovely staff who stood with me for over an hour. Recommended.

Fresh, colourful and comfortable clothes for women made from natural fibers. Does not follow mainstream styles of skin tight and revealing clothes, hurrah!