5/5 Mathias P. 3 years ago on Google
Herman
Salling opened
the
first
føtex
in
1960
in
the
street "Guldsmedgade" in
the
city
of Århus in Denmark.
Føtex
in
many
ways
revolutionized
the
way
in
which
the
Danes
shopped:
this
was
the
first
time
the
Danes
saw
a
non-food
(electronics,
clothes,
perfumes,
books
etc.)
and
a
food
department
gathered
under
one
roof.
In
1964, Herman
Salling,
ancestor
of Ferdinand
Salling,
realized
that
to
compete
with
other
initiatives
starting
in
those
years,
he
needed
a
strong
financial
support.
He
contacted
the A.P.
Møller-Mærsk
Group which
acquired
50%
of
the
shares
and
supported
Sallings
project
financially.
As
of
2006,
the
chain
consists
of
76
stores
located
all
over Denmark,
with
føtex
in Ringsted as
the
newest
store,
opened
October
18,
2006.
Further
expansion
is
planned.
A
typical
storeEdit
Inside
a
typical
føtex,
there
is
a
food
section,
a deli and
a
non-food
section.
The
food
section
is
like
a
full-service
supermarket,
with
a bakery and
a butcher.
The
non-food
section
includes
electronics,
cosmetics
and
clothing
among
other
general
things.
Føtex
also
launched
an e-commerce area
with
the
ability
to
print digital
photos.
The
online
store
also
includes music
downloads.
føtex
foodEdit
The
føtex
food
concept
was
introduced
in
2010,
also
in
the
original
store
in
Guldsmedgade
in
Aarhus
at
the
store's
50-year
anniversary.
The
føtex
food
concept
phased
out
the
non-food
departments
and
concentrated
focus
on
food
items
instead.