Awesome place for authentic souvenirs from Switzerland. It has items that I thought should be in a museum and it’s for sale. The paintings of Matterhorn were unique too, with the old ski equipment and pewter kitchen ware. The selection of antique cow bells were also plentiful. The owner was also very friendly and informed me that the sound that the cow bell makes determines how pricey it gets. I bought a cow bell for display which I felt was very ornamental and for my memories.

Visiting Herold’s shop was a highlight of our trip to Zermatt. This shop was so well curated, with stunning finds sourced from all over Switzerland with their own unique histories. I would recommend this as a much needed stop for anyone travelling to Zermatt

So much cool stuff here! Real antiques! Antique cow bells, snow shoes, snow goggles. Lots of old post cards and photos from the 20s til the 90s. Really neat store, definitely worth a visit!

A very interesting shop. Great place to find something different to bring home from Zermatt.

I spent a delightful hour visiting this store. beautiful engravings of zermatt and Switzerland and the friendly owner is always ready to answer any questions. I recommend !

What a great find for authentic souvenirs! We got a cow bell that looks like it was worn by a cow for many years and the owner was also kind enough to give us some history about how farmers utilize them which was extra cool! There was quite a bit of really awesome stuff and definitely worth a stop!

Great place to find some classic Swiss items. Owner is wonderful to work with. We bought three items for our new house on the United States! Absolutely worth visiting.

Proprietor was was very helpful without being pushy. Cool vintage Swiss items.

Nice antique store in Zermatt. A little difficult to find as flyer found around town has location wrong. It is further down the street to the left and next to the river. Lots of cow bell's, etchings, prints and other antiques. Worth a visit.

A delightful treat to explore. Walked out with timeless and meaningful pieces to add to our travel collection