True Society - Zug image

True Society - Zug

Dress shop Bridal shop Wedding store Formal clothing store

One of the Best Places To Visits in Zug


Address

Bahnhofstrasse 13, 6300 Zug, Switzerland

Website

truesociety.com

Contact

+41 41 561 53 86

Rating on Google Maps

4.90 (389 reviews)

Open on Google Maps

Working Hours

  • Monday: Closed
  • Tuesday: 10:30 AM to 7 PM
  • Wednesday: 10:30 AM to 7 PM
  • Thursday: 10:30 AM to 8:30 PM
  • Friday: Closed
  • Saturday: 8:30 AM to 5 PM
  • Sunday: Closed

Featured Reviews


Frequently mentioned in reviews: dress (27) experience (13) True (11) Society (11) dream (11) Laura (11) wedding (9) dresses (8) beautiful (7) service (7)
Reviews are sorted by relevance, prioritizing the most helpful and insightful feedback at the top for easier reference.
  • 3/5 Cinthia V. 1 year ago on Google
    They have a good selection of dresses, but it is unfortunate that the kindness and concern for finding something as special as a wedding dress is not something that I have experienced personally , I was assisted by Tabea however there were no suggestions or proposals with a lot of effort on her part , she has offered me a dress in sizes larger than mine with u poor selection, has been upset when my friend who accompanied me tried to help me with the dress I have finally found a beautiful dress but it needs several modifications They do not have a direct service for sewing, I have had to manage directly, that can certainly be improved for the client. When I asked about the approximate cost of repairs and Adjustments has not been clear about the price if it is between 200 or 400, which can clearly be significant when choosing a dress. When I have asked for options to change the dress The response has been quite uncourteous, the manager telling me that they were not H&M, therefore the sewing costs were to be expected, their treatment has been really discouraging and disappoint There are beautiful dresses in many places, but without a doubt the reason why people go to a place is the service and support that they can offer in such a special moment as a wedding. In my case Unfortunately I would not recommend True Society to someone, they lack a little more heart to treat their clients.
    2 people found this review helpful 👍

  • 5/5 Catherine D. 2 years ago on Google
    I found my dream wedding dress at True Society in Zug. I had hoped to only have to visit one bridal fashion store as I wanted to have a one time experience together with my maid of honor and bridesmaid. Thanks to Laura from True Society it was a success! :-) Laura and I spoke on the phone about a week before my appointment. She asked many questions in order to get a good idea of what I was looking for and to be able to prepare my visit. When we arrived we were warmly welcomed by Laura and her colleagues. I had my own beautiful round fitting room with sofa and mirrors all around. Laura had chosen two gowns in advance and we browsed the store and chose a few more after my arrival. The dress Laura had chosen in advance based on our phone call, is my wedding dress! :-) This was such a special and stress-free experience for me! Thanks to Laura who is professional, kind and honest, I always felt comfortable. Also, the designer of my dress was in the store on the day which made everything a bit more special. I highly recommend True Society for wedding dress shopping!

  • 5/5 Melanie P. 1 year ago on Google
    Zoe and Laura did a super great job. Outstanding great service, understanding and empathy. Shopping the dress for the big day in your store was the best decision. I found my dream dress. A very special thank belongs to Laura - THANK YOU SO MUCH!!!

  • 5/5 Sonia M. 2 years ago on Google
    What a dream come true! I can not thank the ladies enough at True Society for making this day so special. I found my 'Bridal Moment' in Zug! :) I thought it would not be possible but they knew exactly what I was looking for. The hospitality and care provided by Zoe and Laura was outstanding and really made my experience truly amazing. They really took the extra time and care for me. Thank you so much for the 'moment' and felt so great to cry finding 'THE ONE' ! THIS IS IT! I am truly obsessed with my dress and veil! ❤️ My dress really made me feel like myself and I DID NOT WANT TO TAKE IT OFF! It really hit me at that moment, I AM A BRIDE! I could not stop smiling. #truebride I tried on only around 7-8 dresses and later to the top 2 to try again. That was when 'The One' hit me and knew straight away. It ended up with the one I least expected! 💕😍 Zoe is such an amazing person and you can tell she really cares. The team made the whole process unforgettable and easy as I was coming alone. The attention to details are so important. I loved the welcoming and small little touches they did like the writing on the mirrors with your name :) THANK YOU !

  • 5/5 Morena M. 1 year ago on Google
    What a great experience...it was exactly like the TV shows. I was absolutely nervous at first, but Tamara and the rest of the store team made me feel very confident. Tamara immediately understood what I was looking for and, with my budget, she helped me find the dress of my dreams. I couldn't be happier with my experience, the price and the service. Thanks Tamara, I'll be back with photos. Kelvis =)

  • 5/5 Annabelle R. 1 year ago on Google
    True Society was the first bridal shop I had been too. I was really nervous but the staff welcomed me and made me feel at home. Tabea was my personal advisor if I can say for my appointment. We really worked together and I love that about Tabea and the shop. I have found after several trial, my dream wedding dress. I love how Tabea made me feel confident and beautiful, but also understood the stress of buying the dress. It was in the budget and I love it. I can’t wait to visit again for my evening wedding dress that I will definitely take in True Society. Thank you so much, You are a great team!

  • 5/5 Marialejandra A. 1 year ago on Google
    Unforgettable experience! Wonderful Team, and Laura just knew exactly what I wanted, and i could find my dream dress!! Dear Brides I can only recommend them!

  • 5/5 Sarah S. 1 year ago on Google
    Lovely Ladies, beautiful dresses - just the perfect experience! Thank you for finding MY dress with me. (The quest was successful - thank you Anita!🥰)

  • 5/5 Nora A. 1 year ago on Google
    I had an exceptional experience at True Society. They have a huge collection of beautiful dresses and they really provided outstanding service. Laura specifically made the visit one to remember. I highly recommend you give this store a visit, you will find your dream dress.

  • 5/5 Floranda S. 1 year ago on Google
    Just wow! The whole staff welcomed us and made us feel amazing. Lirije was my stylist and she knew from the very beginning what I was looking for. There are so many beautiful dresses and their service is incredible. It was an amazing experience I will never forget. I am so happy I went to True Society and found my absolute dream dress there!! Many thanks to the whole team, and especially to Lirije, for making this an unforgettable experience!!!! ❤️

  • 5/5 Michelle R. 1 year ago on Google
    Hello! I had Tabea helping me find my wedding dress on 26.11.22 and it was a dream experience! She listened to me and found dresses that were in my budget which I really appreciated! I ended up finding the perfect dress for my wedding day. The whole experience was such a wonderful treat! Even ended with a glass of celebratory prosecco! Definitely try True Society out! Thanks again a bunch! Xxx

  • 5/5 Ruby J. 1 year ago on Google
    I had 2 fitting sessions at true society before i found my dream dress. I was well supported throughout the whole process and the excitement was shared with the team working there, which made the fitting very much enjoyable. I already recommended two of my other bride to be friends to go check out true society for their dresses. This is where the dream comes true :)

  • 5/5 Laura F. 1 year ago on Google
    oh wow, what a wonderful experience it has been. it was exactly as I had dreamed it would be. the place itself is stunning and the service is exceptional. It made so much fun to be the bride and I felt so supported thanks to Fabienne and Tamara - girls I can't thank you enough for your endurance and help. I will recommend True Society and especially the two of you to every girl looking for the dream dress 💕


Call +41 41 561 53 86 Open on Google Maps

Amenities


  • Payments
    • ✓️ Checks
    • ✓️ Debit cards
    • ✓️ Credit cards
  • Offerings
    • ✓️ Women's clothing
  • Accessibility
    • ✓️ Wheelchair accessible seating
    • ✓️ Wheelchair accessible entrance
    • ✓️ Wheelchair accessible restroom
    • ✓️ Wheelchair accessible parking lot
  • Service options
    • ✗ Delivery
    • ✓️ Curbside pickup
    • ✓️ In-store pickup
    • ✓️ Onsite services
    • ✓️ In-store shopping
    • ✓️ Online appointments
  • From the business
    • ✓️ Identifies as women-owned

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