77 Diamonds image

77 Diamonds

Jewelry store

👍👍 From the initial contact to the final product arriving at my house, the experience was superb! I cannot recommend 77 Diamonds enough for helping my Fiancé and I in choosing and producing a truly incredible engagement ring. The shape, colour, clarity and quality are all as I expected, I wouldn't hesi... People often mention ring, Diamonds, service, engagement, recommend, experience, diamond, time, diamonds, customer,


Address

2nd Floor, 3 Hanover Square, London W1S 1HD, United Kingdom

Website

www.77diamonds.com

Contact

+44 20 3540 1477

Rating on Google Maps

4.60 (526 reviews)

Open on Google Maps

Working Hours

  • Monday: 10 am to 7 pm
  • Tuesday: 10 am to 7 pm
  • Wednesday: 10 am to 7 pm
  • Thursday: 10 am to 7 pm
  • Friday: 10 am to 6 pm
  • Saturday: 10 am to 5 pm
  • Sunday: Closed

Featured Reviews


Frequently mentioned in reviews: ring (148) Diamonds (51) service (46) engagement (45) recommend (35) experience (33) diamond (30) time (28) diamonds (27) customer (24)
Reviews are sorted by relevance, prioritizing the most helpful and insightful feedback at the top for easier reference.
  • 5/5 Steven H. 2 years ago on Google
    From the initial contact to the final product arriving at my house, the experience was superb! I cannot recommend 77 Diamonds enough for helping my Fiancé and I in choosing and producing a truly incredible engagement ring. The shape, colour, clarity and quality are all as I expected, I wouldn't hesitate to recommend 77 Diamonds! If I could give a higher rating than 5 I would! I would highly recommend 77 Diamonds to produce a truly incredible piece. My fiancé is in love with her ring, it holds so much meaning for us.
    8 people found this review helpful 👍

  • 5/5 Shirley M. 2 years ago on Google
    I came in for a meeting with my partner to choose wedding bands for our big day. The sales representative that we had was amazing, very understanding and actually recommended a ring that I never thought I would go for. We told them that we needed the ring fairly soon as we are getting married abroad, this was no trouble at all and we received our rings in no time. The place itself was beautiful and had a lovely feel to it. Our overall experience was very pleasant, we felt very welcome and all of our concerns and needs were met. I would definitely recommend and will be asking my partner for a cheeky valentines gift from them :)
    6 people found this review helpful 👍

  • 5/5 Andrew Glen - W. 1 year ago on Google
    I bought the engagement ring for my fiance from 77 Diamonds. The customer care was exceptional, and I was expertly guided through the process from start to finish. Once the ring arrived, the quality was second to none. It was absolutely perfectly crafted and packaged beautifully. I was so happy, when the time came, my fiance and I ordered our wedding bands from here too. Again, the service was flawless. We went in for an appointment where we were guided through the many options before we selected our perfect bands. We are very happy with them and they are so elegant and beautifully made. Thank you!
    5 people found this review helpful 👍

  • 5/5 James S. 2 years ago on Google
    First Class Service provided throughout the remote purchase process. My research confirmed they are highly rated and financially secure so had no concerns about paying upfront. They upgraded the diamond at their expense after my first choice was unavailable and the finished ring was delivered on schedule and appears to be of excellent quality. Thank you.
    4 people found this review helpful 👍

  • 5/5 Elij V. 6 months ago on Google
    Hollie was extremely helpful in helping me to find the perfect engagement ring, with it arriving on the estimated date with express shipping. The ring looks beautiful and contact was maintained by 77 Diamonds even after delivery to remind me of the option of a free resizing if required. Luckily no resizing was needed!
    4 people found this review helpful 👍

  • 5/5 Peter C. 1 year ago on Google
    I found 77D online after initially browsing some websites trying to find 'the' ring. I settled on 77D as the price was extremely competitive and the offered the exact kind of ring I was hoping for. It was a long wait (No longer than advertised, I was just keen) for the ring but when I first opened the very well presented box, I was delighted. The piece is exactly everything I hoped it to be. Service was thorough and I was kept up to date on the build and the delivery was exactly on time. It may be a while before we say our "I do"s but I wouldn't hesitate to shop here for our wedding band. Thank you 77D, she was over the moon.
    3 people found this review helpful 👍

  • 5/5 Phil B. 3 years ago on Google
    Fantastic company, ordered an engagement ring which was relatively short notice. 77 Diamonds advised me of which diamonds were available which meant that my order would be guaranteed and delivered before we had planned to go away. Was delivery exactly as expected, the ring itself is absolutely beautiful, so sparkly and looks great... Most importantly my girlfriend is now my fiancee! Thank you for your excellent customer service.
    3 people found this review helpful 👍

  • 5/5 Sophia K. 1 year ago on Google
    My partner came here to choose my engagement ring. He chose it because he felt that they listened, and gave honest help which was aimed at ensuring them matching what he wanted from the ring as opposed to it being an exercise in commission. From the moment he went there, he said he felt very comfortable. Their expertise, advise and attention to what he requested made him very assured that he was making a big decision in the right place. Although absolutely perfect, the ring was a tad large but they fitted in a complimentary resizing appointment for us. Now fitting perfectly, the ring attracts many compliments and I truly feel very lucky to wear and own this diamond engagement ring. We would both like to thank everyone at 77 Diamonds for making this special decision so effortless, exciting and special. It really is a lovely piece and the warm, welcoming customer service added to the experience. Thank you particularly to Daniel who took so much time accommodating our availability and answering all my, slightly - diamond ignorant - questions. We thank you and look forward to returning for the wedding bands! Warmest wishes, Sophia and Masaya
    2 people found this review helpful 👍

  • 5/5 C. F. 1 year ago on Google
    I recently bought an engagement ring. The process was smooth and pretty painless. There was an issue with the postage, which was partly my fault. I currently live in Korea and I provided my address in Korean, and they required the address to be written in English. It resulted in a slight delay. They consulted me throughout and kept me updated. The finished product is superb and looks fantastic.
    2 people found this review helpful 👍

  • 5/5 Muriam R. 3 years ago on Google
    My husband purchased my engagement and wedding ring from 77 diamonds and they were absolutely beautiful. We had our wedding during Covid-19 and I knew they were the place to go for his wedding band. I was rushed for time due to Covid and he was quite particular about how he wanted his wedding band to look. I was in touch with a lovely Lady called Hollie Burch, she was amazing and thanks to her the wedding band arrived on time. I would definitely recommend 77 diamonds. The quality is amazing and the customer service is spot on!
    2 people found this review helpful 👍

  • 5/5 Payton M. 1 year ago on Google
    Ordered an engagement ring and went to 77 Diamonds having found them online. I was pleasantly surprised as the whole process was very comfortable and informative. Ended up getting the perfect ring and it came out even better than I could have imagined. Everyone I interacted with was absolutely fantastic. Special mention to Daniel Wayne for his great service. He was very knowledgeable and really helpful. Cannot recommend enough!
    2 people found this review helpful 👍

  • 5/5 Sophie & Alex B. 2 years ago on Google
    We ordered our wedding rings with 77 Diamonds and had a fantastic experience from start to finish. The team were great at guiding us through the available options, whether I wanted diamonds in my band, or even bespoke design, and which style of ring would work for my partner as he doesn’t wear a lot of jewellery. We chose to engrave our rings which was a lovely finishing touch, and the rings arrived super discreetly in the post so we had no worries that anyone would see that we had rings arriving in the post. We have both recommended 77 diamonds to friends who are planning to propose or get married.
    2 people found this review helpful 👍

  • 5/5 Stefano P. 3 years ago on Google
    Absolutely delighted with our appointment at 77 diamonds. We came all the way from Cambridge to London and it was totally worth it. Chloe was amazing! She had everything ready for us to look at based on the specs we gave over the phone. We were not just impressed by her knowledge but mostly by her desire to help us finding the perfect ring for us. She made the whole experience amazing and we couldn't ask for anything better. Our ring is with the designing team as my wife wanted to customise it but we know already it is going to look amazing! Thank you so much again to Chloe for being the most perfect consultant. We will surely come back to you for any other important occasions.
    2 people found this review helpful 👍

  • 5/5 Alex W. 2 years ago on Google
    Great products and customer service. After a year of my partner wearing her engagement ring she noticed the diamond came loose in its setting, probably got it caught on something as its a pear shaped diamond, well they have taken the ring back repaired it cleaned and polished to look like it's brand new again will definitely use again and recommend to anyone looking an engagement ring or something with diamonds.
    2 people found this review helpful 👍

  • 1/5 Vanessa D. 3 years ago on Google
    Spoke to Scott, didn't feel like he was fully engaging. He didn't return numerous phone calls! Serious buyers with a limited amount of time to order before going away.. How awful that someone does not take other people's dreams seriously.
    2 people found this review helpful 👍

  • 5/5 Dave F. 5 months ago on Google
    Fantastic service from 77Diamonds, in particular Alexis. I ordered an engagement ring in August. The design was selected by my fiancee during a meeting with Alexis, where various options were proposed. We also discussed various diamond specifications that would fit within our budget. Once decided, Alexis set about finding a suitable stone. Following their advice I opted for a stone that gave the best combination of quality, size and price. During the whole process 77D were helpful, patient and professional, guiding me to a ring that looks fantastic and within my budget. Highly recommended!
    2 people found this review helpful 👍

  • 5/5 Sam L. 7 months ago on Google
    I purchased an engagement ring from 77 Diamonds. The customer service and staff are amazing and very helpful. You can customise the ring to your own preferences, cut, design, quality and so on. Absolutely amazing! Very pleased and the now fiancé is extremely happy also!
    2 people found this review helpful 👍

  • 1/5 Ayeisha B. 7 months ago on Google
    Appalling customer service, *order here if you want to ruin your fiancé's engagement!* My fiance purchased an engagement ring for me and we had to resize the ring one size smaller. We sent the ring back to the company via post as we do not live close to the site. The ring returned resized within a few weeks. The ring fitted fine however it was poorly revised. No quality checked was clearly completed and the band looks awful. We contacted customer service with a photo who took a week to respond. It clears once they have your money they don't care. Now they agreed to look at the ring and are saying they may have to charge a new fee for a ring, when they are the ones who did the work (very poorly) I am disappointed after the ring sizing has took place. It looks like the ring has been squashed as if you have a circle and you had put your fingers on it and squashed it down. The band looks funny and severely thin at the bottom, the sides clearly look thicker but the whole circle shape looks odd compared to before. The bottom of the ring looks flat and square like, almost like a straight ring. Even to wear it feels thin underneath I feel at this stage my ring has been ruined l. I am getting no help and support and my partner is being threatened as the ring is outside the 30 day policy stating that he would need to purchase a new ring if no fault is found. How this is beyond me! I haven't even been able to wear my new ring! My fiance worked so hard to purchase this engagement ring for me, and 77 diamond chose to ruin it when resizing. Be careful ordering here , it will ruin your engagement! Thanks for tarnishing this memory for me!
    2 people found this review helpful 👍

  • 5/5 Joseph M. 3 years ago on Google
    Fantastic service throughout by knowledgeable and caring staff! Would 100% recommend! We were lucky enough to deal with Chloe - an expert who guided us through the process with great skill!
    2 people found this review helpful 👍

  • 5/5 Adrian O. 4 years ago on Google
    All parties who I spoke to were incredible. They made everything so easy and so painless. Feeling very clueless at the beginning of the buying process, my hand was held throughout it all, and the final product is great!
    2 people found this review helpful 👍

  • 5/5 Mansoureh M. 6 months ago on Google
    I had an amazing experience purchasing my engagement ring with 77 Diomand. Ms Maryam explained everything about the jewellery clearly and patiently. It gave us the the opportunity to choose the ring that was best for our budget.
    2 people found this review helpful 👍

  • 5/5 ivan v. 4 years ago on Google
    77 Diamonds was recommended to us by a friend. We got our wedding bands and engagement ring from them. The experience was amazing. They helped us with the choice of diamond . I obviously got the engagement ring size wrong , although it was around Christmas which is very busy period for them , they managed to adjust the size and kept the future wifey happy ! Great service would highly recommend !
    2 people found this review helpful 👍

  • 5/5 Andrea S. 1 year ago on Google
    I received an outstanding service from Chloe Armstrong-Downes when I recently took a solitaire ring in for repair. The ring has a lifetime guarantee and 77 diamonds were true to their word and honored this. Chloe kept me informed throughout the process. and also provided an up to date valuation at no charge when I requested this. I wouldn’t hesitate to recommend this company, their loose stones are fantastic value for money compared to the typical high street jeweler.
    1 person found this review helpful 👍

  • 5/5 Jehaan J. 1 year ago on Google
    A stunning handmade engagement ring and absolutely outstanding customer service make 77 Diamonds highly recommended from me. Very friendly and knowledgeable consultants helped me through the entire process, from ordering the ring to making sure it was shipped to Europe on time (A particular thank you to Maja for helping me with the initial order and to Bijoux for answering all my emails!). All the while clearly no compromises were made on the quality of the ring which is exactly what I had hoped for. The case for the ring and overall packaging were lovely extras that make the whole thing a lot more special. Thank you for making this such a smooth experience. I will definitely be coming back as a customer in future!
    1 person found this review helpful 👍

  • 5/5 David D. 1 year ago on Google
    I recently purchased an Emerald Aphrodite vintage style gemstone ring for my wife and she was very pleased and impressed with the quality of the stone and the ring style. This is actually the second purchase now ( the first being a diamond engagement ring ) from 77 Diamonds, and I would certainly recommend them to any one as they are a superb and professional company, giving a more personal bespoke touch than the other high street brands. We would not hesitate to purchase again, buy with confidence from a very trustworthy online business.
    1 person found this review helpful 👍

  • 5/5 Thai Son (. 2 years ago on Google
    As someone who doesn’t know much around diamond, I booked an appointment at 77 diamond to understand more around the product and what would fit within my budget . I was greeted with Alex who worked at 77 diamond. He provided much knowledge and expertise, and explained everything I needed to know for an engagement ring. It made me feel more confident in what I was looking for, and I made a purchase the next day. The showroom are excellent to view the diamonds and bands in person, which I recommend. Excellent service, professional, knowledgeable. 5*
    1 person found this review helpful 👍

  • 5/5 Jordan D. 1 year ago on Google
    I recently bought an engagement ring from the London branch and couldn't be happier! The member of the 77 Diamonds team that assisted me was Alex Smith and he was incredible. He took the time to understand exactly what I was looking for and educate me about all the different things to consider (in addition to pointing out where I could keep the cost down on the purchase without compromising on the quality or attributes of the diamond ring I had in mind). We then selected the perfect diamond and designed the ring to best showcase it. What's more is that the ring and diamond I got was of incredible quality at a fraction of the high street prices due to how this business is set up. I would recommend 77 Diamonds to all my friends and look forward to coming back to choose the perfect wedding band to compliment the beautiful engagement ring of my now fiancée!
    1 person found this review helpful 👍

  • 5/5 Richard L-Doherty J. 1 year ago on Google
    'What can I say…couldn’t be happier! The support my partner received throughout the selection process was second to none. The ring is beautiful…needless to say I said YES. I am over the moon. My fiancé, with 77 diamonds help, was able to capture me so well. We even asked to have the completion date brought forward by a week or so, and that was not an issue for them at all. Their communication is great. As you can imagine, this process is a very special one and from the moment I picked up the phone to call them to start this journey to the moment I met them in the showroom to collect the ring and see it for the very first time, I cannot fault them. Their teams are always there to answer any of your questions, and they make you feel comfortable and confident with their vast amount of knowledge. The craftsmanship is superb. Perfection even! And the packaging is beautiful too. We will be back for sure. 77 Diamonds is now our jeweller of choice, and we will be referring our friends and family for sure. Thank you, 77 Diamonds!'
    1 person found this review helpful 👍

  • 5/5 adrian w. 1 year ago on Google
    Honestly had the best experience with Alexis @ 77 Diamonds. He made me feel comfortable, allowed me to ask as many questions as I wanted, was very patient and understanding, and helped me with every step along the way. I think this is so important as it was such a huge decision for which I was clueless and felt intimidated & nervous prior to meeting Alexis. The selections were great, there was so much information available to help me decide on the ring, and they even had it sent to Australia where I proposed. My partner loved the ring and we will definitely be going there for our wedding bands. I would absolutely recommend 77 Diamonds!!
    1 person found this review helpful 👍

  • 5/5 Dale C. 4 years ago on Google
    Great price for such amazing quality and products, definitely get a lot for your money compared to others. I had a good look around Hatton garden and I'll be honest I didn't have the best experience mainly due to the little market style shops, felt like being in a market abroad. I also felt a lot of the high street shops were some what mugging you off because of their location. So I gave up with that idea and then found 77 diamonds on the net and decided to give them a visit. The staff were very nice and so was their showroom which is located right near Oxford Street station. The website was very easy to use to find exactly what I wanted for my exact order. They also kept me up to date regularly with very detailed and precise dates and information on things. Very professional. But the main thing is the amazing ring I got for the price compared to other shops. It was perfect and I got so much more for my money. Definitely a trusted and we'll reputable company for anyone who isn't sure on them. Only issue I had was that the ring took almost 3 weeks to resize when I was told 7-10 working days.
    1 person found this review helpful 👍

  • 4/5 Alan M. 1 year ago on Google
    I want to start by saying that 77 Diamonds delivered an absolutely wonderful engagement ring that was perfect and exactly what I was looking for. All the staff were friendly and considerate. When discussing diamond types they were highly informative and helped me to make the best decision. At each stage of the process I felt that they were interested in getting the best results. Having the ring resized was also a nice experience, as they were quite flexible on dates and the ring came back with no obvious signs that it had been modified at all. The way the ring was presented after the resizing was also very professionally done - in a new case and box. The premises too were very comfortable and well presented. The reason that 77 don't quite reach a 5 star rating is because of a number of earlier problems with communication during the process. I set up an appointment for the showroom that they didn't process properly - which led to me needing to rearrange (which was a bit of a pain as I had travelled to London in order to make the appointment). There was an additional problem after I ordered the ring - they took payment but didn't appear to process the order - and I had to chase them for confirmation. Quite an awkward experience after spending that much money! There were also a couple of occasions where I would email them a query that wasn't quite understood. They were, however, quick to resolve issues that arose and were always very polite. My overall experience was very positive however and I do recommend using 77 Diamonds due to the team's obvious expertise and the high standard of the ring I received. (which, most importantly, did get the yes!)
    1 person found this review helpful 👍

  • 5/5 Afy A. 10 months ago on Google
    Came across them online, and extremely glad I did. Bought an engagement ring and the price was very competitive, with the customer service excellent. Spoke with Alex who helped me land on ‘the ring’, was very patient and informed. Ring arrived exactly as promised. I have recommended to all my friends and will no doubt be using for future luxury jewellery. Thanks again for a seamless experience.
    1 person found this review helpful 👍

  • 5/5 Georgia S. 1 year ago on Google
    My partner purchased my ring from 77 Diamonds, and visited the London showroom. My ring is absolutely stunning. Daniel has looked after us both in James' purchase experience, and mine in coming in to get the ring resized. Nothing is ever too much trouble for Daniel; he is so attentive, knowledgeable and kind. Great service, and we'd both highly recommend visiting 77 Diamonds.
    1 person found this review helpful 👍

  • 5/5 Moosa K. 11 months ago on Google
    It was an excellent experience. After researching options on the website, I set up an appointment with Steffi who was really great at helping me choose the ring and diamond I wanted. Later when we needed the ring to be resized, we were reassured by Daniel, who instantly came across as warm, professional and knowledgeable. In addition to taking care of the resizing, He even offered some great care advice and also polished an additional piece of jewelry that we hadn't purchased from 77Diamonds. Was really impressed by Daniel going the extra mile. Would recommend 77Diamonds to anyone looking to buy an engagement ring or jewelry in the UK.
    1 person found this review helpful 👍

  • 5/5 ben h. 11 months ago on Google
    I recently bought an engagement ring from 77 diamonds and I’d recommend them to anyone. The customer service I received throughout was some of the best I have ever received (dealt mostly with Hollie). They helped me work around a tight time scale making sure I received my ring before the deadline I asked of them. Good quality ring with a GIA certification for an affordable price. I completed the whole process online and couldn’t fault any of it, I’m very grateful for the team at 77 diamonds!
    1 person found this review helpful 👍

  • 1/5 Yael A. 6 months ago on Google
    My experience has been nothing short of dreadful and disappointing. A very wonky and unrepresentative (according to wishes expressed and CAD) ring was presented to me as the finished product and it seems my comments have fallen on deaf ears, as nobody has returned with a resolution. If I do not hear back from a member of the customer experience management team by Tuesday next week (and no I am not alluding to the head of the bespoke team) I will post the full review detailing my experience (+ photos).
    1 person found this review helpful 👍

  • 5/5 Frédéric M. 7 months ago on Google
    Perfect service. Staff is absolutely lovely, respectful, elegant, and very well mannered. We dealt with Gabriel who provided a 5 star customer service. Absolutely recommend, final product immaculate!
    1 person found this review helpful 👍

  • 5/5 Mark O' L. 4 months ago on Google
    Bought an engagement ring and two bands years ago, the service and price was excellent then, and still is now. I lost my wedding band and had to replace it today, and Alexandra was very accommodating, I was given a returners discount, and very happy with everything. It’s a really nice setup.
    1 person found this review helpful 👍

  • 1/5 Ed S. 3 months ago on Google New
    Dreadful service and experience. Multiple mess-ups by the company and no urgency to put it right. My original order was 14th October. I still do not have the ring I ordered as at 29th December. Multiple mess-ups: - Weeks after accepting my order told me they could not achieve my delivery date (which I stressed was important prior to ordering). - Multiple errors in dispatching the ring. Kept promising various dispatch dates which did not come to fruition. - Promised delivery in time for Christmas which did not happen. - Send me a tracking number which did not exist. - After several contact attempts was told the product had likely gone to an incorrect address. - After retrieving the item to my shock they sent me the wrong ring! Again! I spoke to a customer care manager but she ended the call mid-way through and 6 hours later no one has reached out to me. The company feels like an absolute clown show and no one staff member seems to want to take responsibility to resolve the problem. Your customer service systems and processes need a complete overhaul. Your staff need training in how to deal with customer complaints and queries. You have also engraved an incorrect ring and sent it to an incorrect public co-working space address where it was sitting on a table in a public area. Left now wondering where I go from here?
    1 person found this review helpful 👍

  • 5/5 Shaun R. 4 years ago on Google
    I arranged a booking to see a consultant about an engagement ring and the whole experience was out of this world. Their knowledge and experience and array of diamonds available are 2nd to none! I would 100% use them or recommend anyone to them who wish to buy any diamonds rings or jewellery. 5*
    1 person found this review helpful 👍

  • 5/5 clampyou 3 years ago on Google
    Excellent service, informed throughout the process, delivered on time and she said yes! Thank you 77 Diamonds 😃
    1 person found this review helpful 👍

  • 5/5 Ivan O. 3 years ago on Google
    Just bought my girlfriend her engagement ring for Xmas eve and I am so pleased with the ring, everyone loves it. So pleased that I used 77 Diamonds. I recommend them highly. Great customer service from the staff too. Thank you so much 77 Diamonds. Oh yeah...... she said 'Yes' 😉
    1 person found this review helpful 👍

  • 5/5 Jack D. 3 years ago on Google
    Fanastic Service, product and experience. Just wanted to say thank you to 77 Diamonds for producing an amazing ring for my now fiancée. The experience at the showroom through to the picking of the centre stone, delivery packaging and the end product was flawless. Looking forward to returning to buy the wedding bands for us both in a few months.
    1 person found this review helpful 👍

  • 5/5 Katarina J. 3 years ago on Google
    I would like to thank you all for a great service and for helping me with all my questions and finding the most perfect engagement ring 😍 The ring is beautiful and the diamond shines much I cant stop looking at it!
    1 person found this review helpful 👍

  • 2/5 Golding's Gardeners L. 4 years ago on Google
    I bought my wife's engagement ring roughly 4 years ago. Since then it's mis shaped twice, with the ring being platinum we were very surprised! 1st time they re shaped it, the second time it had to be re made. The ring is now back to looking fantastic. However, Tamara sent the ring back to us without confirming our delivery address and sent it to an old work address even though we had stated our home address on the repair form. Luckily we managed to go and collect the ring but 77 diamonds haven't apologised or acknowledged there mistake and even tried to blame me. Considering the price of the ring i thought they would have taken more care when it comes to delivering it. Yes they insure delivery however its a sentimental item which memories can't be replaced. After care service not good!
    1 person found this review helpful 👍

  • 5/5 Ludwig A. 4 years ago on Google
    77 Diamonds are by far the best online diamond specialist in the market. From the first meeting I had I was impressed by the level of experience and knowledge the team had. The person who helped me was a young lady by the name of Chantelle who was brilliant from start to finish and informed me of all the different types of characteristics a diamond has. The end product was better than I or my fiance could have imagined it to be, although at the time of proposing the ring was a size too big, 77 diamonds were able to help with resizing the ring for FREE and within a 10 day period. I will 100% be coming back for our wedding bands and will happily recommend anyone to get their ring from here.
    1 person found this review helpful 👍

  • 5/5 Bharath R. 4 years ago on Google
    Amazing experience from start to finish. Mariana Atencia was the rep who I interacted with. She was brilliant from the selection process to the after sales. I had to change my appointment several times and she was most accommodating. Extremely happy with the product at the end. Definitely recommend!
    1 person found this review helpful 👍

  • 5/5 Wael E. 4 years ago on Google
    Chloe, Anna, and the rest of the team at 77 Diamonds are gems! We were able to custom design our engagement ring (they put together CAD drawings and worked with us until they were perfect), they found the perfect diamonds, and we ended up with something really special. Thanks again!
    1 person found this review helpful 👍

  • 4/5 Nader F. 3 years ago on Google
    Very happy with the engagement ring that I got from them. There was a problem with the delivery and timing with them but at the end it all worked out well

  • 5/5 Janis M. 3 years ago on Google
    '' recommend from a friend because of their bespoke rings and customer service I turned to 77dimonds to create the perfect ring for my Now fiancé, special thanks to steffi for her patience and guidance througout the daunting process of choosing a band and diamond we couldn't be happier with the result and look forward to picking wedding band when the time comes''

  • 5/5 Sarah L. 3 years ago on Google
    I went to the 77 diamonds showroom in London with an idea in mind but not too much knowledge on what exactly I should get for a ring. Every member of staff I spoke to were really friendly. Their prices are clear and they are very knowledgable and willing to help. Myself and my partner have had 2 rings from 77 diamonds, they’re both beautiful and I will not hesitate to return in the future for more jewellery.

  • 5/5 Ian C. 3 years ago on Google
    The staff were absolutely brilliant. From the start of my inquiry the staff helped and advised me with my choices and ultimately purchase. The pre-sales team were amazing, they really took the time with me to better understand cut, colour, clarity, carat and size, so I could make a great stone choice. The communication during all the phases (selection, purchasing, making, dispatch and after awards) was excellent. My partner was extremely surprised and absolutely loves the ring choice, and more importantly she said "yes". Many thanks to the 77D team, definitely recommended.

  • 2/5 Robert L. 3 years ago on Google
    I bought an engagement ring last year and a wedding ring for me and my wife this year. At the time my ring came out a touch too large and I was promised free re-sizing. I‘ve been trying to get in touch with the company for about 6 months now without success. Even though the initial service and the rings themselves were great, the after care is quite poor.

  • 5/5 Tony C. 3 years ago on Google
    We bought a rare dark green Diamond from the USA a while back and to make it into a ring, we immediately thought of 77 Diamonds, as a way to ensure the stone would be given justice. Although 77 Diamonds normally retails its own Diamonds, Kat Atarinova (their bespoke Designer) was at hand to advise and to help with this process. Needless to say, we are delighted with the end result and to sum it all, I'd say that not only we got exactly what we wanted, with an excellent service... the smile also came free with it. Keep it up 77. Tony Caldeira

  • 5/5 Samkit S. 3 years ago on Google
    Excellent service !! Stefanie was brilliant and I’m very grateful for all her assistance in selecting the diamond and also grateful to the whole team for getting the ring to me pre-Xmas. So in summary highly recommended !!

  • 5/5 Hashim C. 3 years ago on Google
    77 Diamonds have been an absolute pleasure to work with throughout the process, although it took us some time to find the one we wanted, we did end up getting the perfect engagement ring in time for a magical Christmas proposal. I want to personally thank and recommend Chloe Armstrong-Downes for her professionalism and knowledge of diamonds and rings. We will definitely be recommending 77 Diamonds to our friends and family.

  • 5/5 Rikul S. 3 years ago on Google
    James was very helpful, extremely knowledgeable and provided some valuable advice. It’s was a fantastic experience and after the appointment I walked away filled with confidence that 77 diamonds will be able to create the perfect bespoke piece of jewellery for me!

  • 1/5 JJ 3 months ago on Google New
    Before you buy they are pretty good but afterwards they couldn’t care less, even if you have trouble. My wife and I have had our rings on our fingers for less than 3 months and both are already showing signs of dulling way beyond what you’d expect. My ring (platinum) started to dull within a few days of wear and I also noticed that it was missing a hallmark. I’ve tried to contact 77 diamonds about this on a number of times and I’ve yet to receive any response. Starting to feel like I’ve been sold some cheap rubbish and conned. My wife’s ring (white gold eternity) also began to show signs of wear within a few days. So much so that parts of the white gold ring have faded to reveal a yellow tinge in various spots. We both understand that wear and tear happens but this happened in such a quick time and neither of us have jobs that require extreme amount of manual labour. Quite frankly, save your money and go elsewhere because once they have your money, you’re on your own should you have a problem.

  • 5/5 Carlo Angelo C. 3 years ago on Google
    I bought my Fiancé’s ring from 77 diamonds and it turned out so great! I’m so pleased with team involved, especially Chloe. I would recommend this place to everyone who wants to buy an engagement ring.

  • 5/5 Andrew G. 3 years ago on Google
    Great website and recommend people check it out to see the kind of bespoke jewellery they can provide. My sales consultant Chloe was fantastic and went above and beyond to ensure I received my order in time for Christmas; would definitely recommend and will use again.

  • 5/5 Kevin M. 3 years ago on Google
    There was a wide selection of options and the customer service experience was excellent. Chloe was extremely knowledgeable and gave very honest and objective advice in helping me make my decision, which I am happy with. I highly recommend!

  • 1/5 Ivan G. 3 years ago on Google
    They are rude and do not accept people without an appointment.

  • 5/5 coolmaniac 3 years ago on Google
    (Translated by Google) I can definitely recommend 77 Diamonds. Very pleasant employees and reliable shipping. Any time. (Original) ich kann 77 Diamonds auf jeden Fall empfehlen. Sehr angenehme Mitarbeiter und zuverlässiger Versand. Jederzeit wieder.

  • 5/5 tommygunho 3 years ago on Google
    Amazing service by the team at 77 diamonds. Alex helped me through the entire process, and was very well prepared in our first meeting giving me a variety of what i initially filtered for. He also had others ready to show me and was definitely well prepared. When i couldn't decide between 2 designs, he offered the bespoke services available and talked me through the options and helped me get the perfect bespoke ring and on time as well!

  • 5/5 Sebastian L. 3 years ago on Google
    (Translated by Google) I can recommend 77 Diamonds 100%. The selection process in the showroom in Frankfurt, price / performance, delivery or pick-up, everything went perfectly and the most important thing, the ring just looks great. I would buy from 77 Diamonds again anytime. (Original) Ich kann 77 Diamonds 100% weiterempfehlen. Der Auswahlprozess im Showroom in Frankfurt, Preis/Leistung, die Lieferung bzw. Abholung hat alles perfekt geklappt und das wichtigste der Ring sieht einfach super aus. Ich würde jederzeit wieder bei 77 Diamonds kaufen.

  • 5/5 Imran S. 3 years ago on Google
    Great service!

  • 5/5 Ioan M. 3 years ago on Google
    Very satisfied with their service. The team is really supportive and even though I needed a resize they did their best to solve the problem.

  • 2/5 Faraz M. 3 years ago on Google
    This rating/review is not a commentary on the quality of their products or customer service, but rather a somewhat dishonest business practice. Their website states they offer a 20% discount code for all purchases. Based on this discount, I spent a couple of days researching their options and finally came to a decision to purchase one of their diamond pendants. Upon entering the discount code, I was given a 5% reduction against the marked price and when I enquired about this to a customer service rep, I was told that the discount code only applies to the setting and not the diamond itself. This was not made clear on the website and as a result, I have two wasted days of looking through their product catalogue and sending multiple enquiries to different businesses about their diamond setting services. All in all a very poor experience and one I hope they resolve soon.

  • 5/5 Liam C. 3 years ago on Google
    Thanks guys, amazing service, kept me informed the entire time and also managed requests fantastically. Everything turned out perfectly and I now have one happy fiancé!

  • 5/5 Susan S. 4 years ago on Google
    Fabulous customer service - from selecting the loose diamond to the right setting for it. And then getting the ring to me despite the current unprecedented situation we all find ourselves in. Couldn't be more pleased - huge thanks to everyone at 77 for making this happen - and to Royal Mail as well!

  • 5/5 Teflon D. 4 years ago on Google
    Would highly recommend 77 Diamonds. Having very little knowledge on Diamonds. Chloe was very patient with me and help me sought the perfect diamond for my engagement. My fiancee is very pleased with her ring. I would use 77 Diamonds again and again.

  • 5/5 Barbara V. 4 years ago on Google
    The experience we had with 77 Diamonds was extremely positive. We fully recommend it. We chose a solitaire and Chloe explained in detail all the characteristics and features of diamonds. The ring is beautiful and the price very competitive. Also, the service is excellent. They answered promptly to any request and the ring arrived few days before than expected.

  • 5/5 Dave O. 2 years ago on Google
    I'm telling you, you couldn't ask for better service. From start to finish 77 Diamonds have provided me with stellar service. From helping me customise my partner's ring to helping me get it resized when it turned out it was too big. The amount of info they provide you about the diamonds and other stones when purchasing is second to none also. Absolutely will be my go to for any future purchases

  • 5/5 Ollie V. 3 years ago on Google
    I had a fantastic experience with 77 Diamonds. Chloe was my main point of contact although the rest of the sales team were great in picking up when she was unavailable. Proposing during lockdown was always going to be difficult. Especially with not being able to see the ring in person. However, the buying experience with 77 from start to finish was 5*. I work in online sales myself and I love the fact you can choose your own diamond. The website experience really is spot on. I found a great spec within my budget however there were limited pictures so the team were able to source more along with a video of the diamond which made the decision so much easier. Despite 8+ weeks of lead time, 77 Diamonds got me my engagement ring a few days earlier. My now fiancé loves it and I'm so pleased. Thank you Chloe and the rest of the team :)

  • 5/5 Ania k (. 3 years ago on Google
    Amazing service, very helpful! Delivery next day. Excellent company and high quality ring.

  • 5/5 Daniel T. 2 years ago on Google
    I designed and brought an engagement ring using their online ring designer tools. My fiancée absolutely loves it. It looks amazing and very competitively priced compared to other retailers The service was fantastic, the ring sizing was quite a long way out (due to me giving them the wrong measurements) and they resized it no problem / fuss even though we were technically outside of the resize window Would strongly recommend

  • 5/5 Daniel P. 2 years ago on Google
    After doing lots and lots of research I decided to buy my girlfriends engagement ring from 77 Diamonds. I went for a bespoke ring and the service from start to finish was exceptional. The ring is amazing and she loves it! Alex and Rebecca made the whole process seamless even during difficult covid times. I would recommend this company to anyone looking for the perfect ring. Do not be ripped off by high street jewelers and speak to these guys!

  • 5/5 Grzegorz B. 2 years ago on Google
    Just bought second engagement ring from them. First one was back in 2016 for my than fiancé and currently wife and yesterday we bought one for my little brothers in law fiance. The place to go if you are looking to buy not only the engagement ring but any kind of diamond ring for any occasion. Forget about Jewellery quarters (Birmingham), high street jewellers, etc. Just go there instead. You would not find better value for money elsewhere. Excellent customer service and advice. It's by appointments only so make sure to call in advance to get one. If you travel by car there's a lot of on street parking spaces available in the area as well as underground secure and bookable Q-Park within 5 minutes walking distance. Only downsize was that at the time we book our appointment they were running 25% spring sale which we were promised would be honoured when we come in. Unfortunately this offer expired and our advisor on the day used different one which was 10% only. Still, amazing value for money.


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Amenities


  • Payments
    • ✓️ Debit cards
    • ✓️ Credit cards
    • ✓️ NFC mobile payments
  • Offerings
    • ✓️ Repair services
  • Accessibility
    • ✗ Wheelchair-accessible car park
    • ✗ Wheelchair-accessible entrance
  • Service options
    • ✓️ Delivery
    • ✓️ In-store pick-up
    • ✓️ In-store shopping

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