Great tasting local artisan pizza. I always enjoy the cauliflower crust, and my family choose different styles each visit. Their classics are Italiano, Primo, Carne, Honey Habanero, Romano and Chicken Alfredo. There is a nice array of salads as well. Don’t miss out on the frozen gelato!

My friends and I came here to eat in-between classes and had a great experience! The staff was very welcoming and the environment was very clean. The pizzas came out in a timely manner. We will definitely be coming back here when we have free time between classes! Firo is now my favorite pizza place to eat here in Wichita Falls!

If you are not familiar, this is a build and bake style pizza shop. In other words, it's Chipotle/Subway style, where you build the pizza as you go down the line and then they toss it in the oven when you get to the end. I've tried another similar pizza chain, MOD pizza, and I have to say I think Firo was better, mostly because their crust was a good happy medium not too chewy, not too crunchy. Not only is the pizza pretty damn good, they also offer some tasty looking Gelato. I recommend the Honey Habanero pizza as is, and I added banana peppers. Bonus! They offer military doscount. Edit: they will ask you if the pizza looks how you want it before they toss it in the oven.

The inside is warm and it’s not over decorated. The worker are very patient as you try to think of what you want to put in your pizza. Then the worker walks around to make sure everything is good and that you got everything you needed. When you are done and leaving, they make sure to thank you for coming and tell you to have a good day.

Okay guys. Sooo this isn’t just any regular pizza place. Firo is out of this world!! For starters, customer service was great from the minute we walked in the door with a warm welcome from the staff. My family and I are new to this restaurant, and the staff happily explained everything. The Build Your Own pizza we had ordered tasted so amazingly!! And the salad was the cherry on top! I would definitely make a trip back here again!

I don’t know if it was just a bad day or this is something normal but the food was not all that great. At first look pizza looks wonderful. But when I picked it up everything just fell off. And the flavor wasn’t there. We tried cheese pizza, extra cheese pizza, pineapple and Canadian bacon pizza, also a classic pepperoni and cheese pizza. The crust was thin and somewhat burnt. I’m giving the place a 3 stars due to the customer service, coming in clutch with great service. As for the food, no stars. Check out the photos and here is a menu

First time visiting a Firo, but it was great. The staff were very helpful and courteous. They had a gluten free crust the wife needed. I tried a bite of it myself and thought it tasted better than many others I've tried. We will go back some time soon.

The food is always good. Once the pizza is delivered you are on your own but that is the style of Resturaunt. My daughter left her cellphone and we had to go back but thankfully they were honest and had it waiting for her. The staff is always friendly and helpful. Definitely one of our favorite spots.