Really a very nice store!! With really TOO much to mention. Small stones, large stones, even larger stones, but also jewelry, necklaces, bracelets in abundance. And lamps, books, figurines and so much more! And even better... for an entire hour you have the entire store to yourself to shop or find what you are looking for. And if you are looking for something special, the super sweet couple will help you on your way or give you expert advice on everything you want to know. Actually, an hour is even too short if you're browsing around the store because you won't have enough eyes!! In short, the best way to make yourself or someone else with a love for crystals and minerals super happy, for example on your or a loved one's birthday! Personally, I visited this store for my birthday and received possibly the best birthday gift ever! Really CRAZY!!!!

Super nice and small shop with even nicer owners. Beautiful stones everywhere, from cut for bracelets and earrings to untouched gemstones that are still attached to the stone. Definitely come back again ✨

After months of thinking and looking for work, I spontaneously scheduled an appointment at this store. Since it was my first time with gemstones, I had no idea which stones I needed. I entered the room very nervously. First advice was to go with your gut feeling. That already gave me a calming feeling. I was guided by Mr Ruud. An extremely reliable gentleman, very calm, explains everything very well, takes all his time. You are not encouraged to buy products that I liked so much. Words fail me. We had very good conversations. I left with a good feeling! I will definitely visit again soon! A beautiful person with a loving heart! Fortunately, such people still exist. Thank you!

The new year started for me with a super nice surprise!! I received a message from It's a Joke that I had won the monthly prize for December 2022. A beautiful 'white' package with a selenite lamp, beautiful statue, 2 pieces of Geode Quartz (Rock Crystal), selenite candle holder and sphere. I have been visiting this beautiful store regularly for years and I always leave with new stories, knowledge, ideas, beautiful treasures and happy. Wow, you won't get bored and... Joke knows a lot about gemstones and minerals, wonderful! I'm very happy with it! Nice for my practice. Thank you Joke and Ruud for this wonderful prize. Radiant greetings Saskia van Poppel

I have been regularly going for a stroll with my son at Joke and Ruud's for a few years now. You will have plenty of time to pick out beautiful gemstones among the gemstones. We never go home empty-handed. Joke and Ruud know a lot about the stones and can answer almost all questions and when in doubt, Joke grabs her pendulum. The collection is regularly supplemented with new stones. It is a beautiful store that is never boring. Joke also makes beautiful jewelry with and without gemstones. We will visit you again soon. Nathalie and Ryan.

Super leuke winkel. De sfeer is goed en de assortiment is groot. Als je vragen hebt kun je altijd bij Joke en Ruud terecht komen. Ik zelf raak de tijd helemaal kwijt al ben ik in de winkel, echt een aanrader !!

(Translated by Google) Super shop! Joke explained everything about gemstones to my teenage daughter for over an hour. A new hobby for my daughter, who is over the moon thanks to Joke and her wide range of stones. Highly recommended! (Original) Super winkel! Joke heeft ruim een uur mijn tiener dochter alles uitgelegd over edelstenen. Een nieuwe hobby voor mijn dochter, die dankzij Joke en haar ruime assortiment aan stenen helemaal in de wolken is. Echt een aanrader!

(Translated by Google) Very sweet patient bunch of people. 100% honesty about the crystals and also got a little something that I can make someone else happy with. (Original) Heel lief geduldig stel mensen. 100% eerlijkheid over de kristallen en ook nog een kleinigheidje meegekregen waar ik een ander mee blij kan maken.

(Translated by Google) Great store!! You will be helped tremendously. And you can ask all your questions. I was able to buy beautiful gemstones here and I am a bit wiser right away!! I will definitely come back highly recommended :) (Original) Super winkel!! Je wordt er geweldig geholpen. En je kan al je vragen stellen. Ik heb hier prachtige edelstenen kunnen kopen en ben gelijk een stukje wijzer!! Ik kom zeker terug echt een aanrader :)

(Translated by Google) What a nice store, very beautiful stones, had a lot of choice stress. At it's a Joke you are more than welcome simply because the two beautiful souls like to meet people, have nice conversations and enjoy all the little things in life. (Original) Wat een fijne winkel ontzettend mooie stenen, had ontzettende keuzestress. Bij it’s a Joke ben je meer dan welkom gewoon omdat de twee mooie zielen graag mensen ontmoeten, mooie gesprekken hebben en genieten van alle kleine dingen in het leven.

(Translated by Google) Very nice shop. You can always ask questions, and the stones are of good quality. I never feel like I have to make a quick choice. (Original) Super leuke winkel. Je kan altijd vragen stellen, en de stenen zijn van goede kwaliteit. Ik heb nooit het gevoel alsof ik snel een keuze moet maken.

(Translated by Google) It's a Joke is a beautiful stone and mineral store in Alkmaar. Joke and Ruud take all the time for you. They are very knowledgeable. Can tell you a lot about the stones. Always a nice, varied stock available. A nice prize package every month. I was able to win and receive the package of March. In short: if you are looking for stones and minerals, even if you don't know exactly what or which one you are looking for, at It's a Joke you will certainly succeed! (Original) It's a Joke is een prachtige stenen en mineralen winkel in Alkmaar. Joke en Ruud nemen alle tijd voor je. Ze zijn zeer deskundig. Weten je zeer veel over de stenen te vertellen. Altijd een mooie, gevarieerde voorraad aanwezig. Elke maand een mooi prijzenpakket. Het pakket van maart heb ik mogen winnen en in ontvangst nemen. Kortom: als je op zoek bent naar sten en mineralen, zelfs als je niet precies weet wat of welke je zoekt, bij It's a Joke slaag je zeker!

2 years ago I visited Ruud and Joke for the first time in their store, with our 2 daughters. They were still very small at the time and I thought, if only all those beautiful stones would work well. But it was a lot of fun because of the personal, calm and sweet help the children received from joke!! With a clear explanation of what they also understood, this became our special outing with the 3 of us. We regularly visit to collect gems made of stones! I recommend this store to everyone. I will soon be doing another workshop at joke that I am really looking forward to!

What a great store this is! It's wonderful to poke around here. The owners are knowledgeable and hospitable, they have all the time to help and think along. The range is surprisingly good and the prices are competitive. This store is highly recommended for enthusiasts. Please make an appointment via the website.

As a person who just started collecting minerals, I wasn't keen on ordering them online. I wasn't looking for anything specific, just something that felt right while holding it. Through Google, I found this store quite close to home. At first sight the store seemed a bit small. But don't let the size fool you, because their collection is big, varied and Amazing. I circled the store at least 15 times and everytime I would notice something new and beautiful. I could've stayed there for hours. So many minerals/crystals caught my eye. But I didn't want to go over board, so I ended up buying a beautiful white crystal cluster and a rare natural citrine cluster. The owner of the store was really sweet and knowledgeable about what she's selling. She taught me so much about minerals/crystals. You could hear the passion in her voice, while she was telling me the tiniest details about the clusters I'd chosen. To be honest, this was my first time going to a store like this and I was kinda scared, because I hardly know anything about minerals/crystals. But she made me feel right at home. Thank you so much for making my first experience fun and memorable!!! So if you're interested in minerals/crystals, this store is certainly worth the visit!

It was fun to look at stones. Everything was explained in detail I can only recommend it and the prices I don't need to write about it are sooo cheap. I could leave my money there with a clear conscience. Therefore 5 stars. I'll come again.

What a fun workshop it was to make necklaces. A beautiful necklace arrived pleasantly and with good explanation. We will definitely go there again.