Frank and Diamond Dan we’re both very welcoming and helpful. Each time I come in to make a purchase they give the best feedback and help me make the perfect selection. Today I was shopping for a birthday gift for my husband and I left with a great surprise and a great deal. This is why we continue to shop here year after year. We’ve been loyal customers for 10+ years and will continue to. We love their quality, customer care and beautiful selection of jewelry. Highly recommend!

Frank Salvatore at Reed’s was awesome. I was shopping for a bridal set and Reed’s was my first stop. I knew nothing about diamonds, but Frank gave me a crash course. I wanted to shop around and it became apparent pretty quick that no other jewelry store gave me the info Frank did. I would 100% return to Reed’s for jewelry purchases. Thanks Frank!

Frank was outstanding!!! He took his time with helping me decide to put on my Pandora bracelet. He had a great attitude throughout the whole process. I didn’t feel rushed. Thank you Frank. I appreciate your customer service.

I love Reeds @Northlake mall. I went into ask about a specialty item made in remembrance of my loved one and Diamond Dan and his team went above and beyond to help me find the correct piece for me and we're so patient while I made up my mind and shed a few tears. I never felt rushed or like I was holding them up and they helped me to get the perfect item and at a great price. Diamond Dan and his entire team provides quality customer service. Each experience has been a good one. I have always felt that my business was appreciated no matter how much or little I was planning to spend. There's a great variety of different pieces and price points. Will definitely be going back to Reeds Northlake for a little Christmas shopping soon.

I love the Reeds in Northlake! They have always been so respectful and the hospitality is unmatched. Diamond Dan has been helping my family for the last 12 years and has never brought anything other than luxurious service. He knows exactly what we like and makes every experience there feel like the first!

Excelente experience ! With all team members! Special DaMonique McClure, she was, very nice and helpful!!! I was need exchange a bracelet , I was not purchase at the store, and they , exchange for me! Thanks to all team!

My Husband & I came in looking to replace my wedding set after visiting a few other jewelry stores. “Dan the Diamond Man” helped us choose the perfect set with the Diamond cut that I wanted, ensuring that we stayed within the budget range I wanted to stay in! Dan was patient to answer my questions, he listened carefully to my desires, and made very helpful recommendations based on what he observed about me during our consultation. It’s also worthy of mentioning that the set came in a week earlier than promised! 😁 We love my new set, it’s so beautiful! ✨💍✨ Thanks so much, Dan!

Dan, we call him Dan the diamond man gave me and my fiance great service. He has an amazing personality, very knowledgeable and honest. Plus I found Reeds to have extra perks than others. Do not trust this most important moment with anyone else but Dan. Northlake mall location.

The staff at Reeds North Lake were exceptional. My husband and I returned to the location several times due to my indecisiveness and everyone was so helpful and a pleasure to work with! I made changes to my ring twice and the turn around was remarkable. Thank you all for making my holiday season!

I have used the Northlake Mall location for jewelry gifts for my husband for many years. Dan and the rest of the staff have always been a delight to work with so when my son wanted his first gold chain I knew exactly where to go. If you want a pleasant, educational, and caring experience when jewelry shopping, go to Reeds Northlake. They stand behind their jewelry, and they go above and beyond to make every thing right.

I am so happy to find a jewelry store that has a staff that is happy to help no matter what product or budget! I received 12 Pandora items for Christmas and wanted to exchange 2 of the beads (both new in the line) but the store closed it's doors a week after Christmas so I called Pandora and they sent me to the Southpark Pandora store. I worked with a sales associate who was "unhappily in training" and it took her 45 minutes to find the 5 items I wanted to purchase and literally never made eye contact with me. When ringing me up, she would not take my 2 exchanges because my receipt was from another retailer. They sent me to another Pandora store that was supposedly a "concept store" but they would not exchange for the same reason and sent me backwards to calling Pandora again. Customer service was rude and policy strict so I was beginning to hate all my Pandora! I finally thought to call Reeds at Northlake and was very lucky to get "Diamond Dan" who was an absolute joy to work with. He is fun and passionate about his store and bent over backwards to help me. His store was slammed for Valentine's day and he was worried that they may not have all the items I wanted so he took my order over the phone for the new beads and earrings and is having them shipped directly to my house, is waiting for us to bring in my returns and made notes of things I like so he can help my Husband with his Valentine shopping! A friend said "Of course he was helpful, he wants your money!". Well guess what? He is going to get it! I will be glad to support him, his business, his positive attitude and funny personality in any way that I can! I choose that over the foul, negative, untrained and uncaring "britches" at Pandora any day....and they wonder why the brand has had two terrible years! Thanks Dan...please continue to sprinkle sparkles on your customers...this world needs more of you:)

Jeff is my Jeweler! Jeff took his time - did not judge me by looks or price range given and even KNEW upgrades for the same price! He knew the deals and found them and I ended up with better quality than what i thought I was going to buy. He TOOK HIS TIME! The person I brought with me could NOT decide - and had him going back and forth between options but Jeff remained patient! I could write a novel about the great customer service received - just top notch!

I absolutely LOVE LOVE LOVE Reeds!! My mother and dad are definitely frequent customers and now I’ve gotten all of my jewelry from there as well! I have to give the biggest shout out to the staff I love them all! Jamila is awesome and so patient and I love her accent lol! But I absolutely LOVE DAN THE DIAMOND MAN!!! He lives up to his name! He has helped me on many occasions and my last visit with him on yesterday he helped me find the perfect ring and band for a awesome price! Can not thank you all enough for great customer service you guys ROCK! Please go check “DAN THE DIAMOND MAN” out you will not be disappointed 😘😘

Just a feel good story. My band and ring was missing diamond and cut into pieces. The jeweler was able to refill the diamonds on both rings and return to two separate rings. These rings were 20 years old. And from someone special who is deceased. I'm happy as could be the staff knows me by name and always patent with me!

Dominique was super helpful with the exchange of my wedding band. She took her time to help me pick another band that I’m happy with and assisted my fiancé his purchases for the wedding.

I love reeds!!! My husband and i always shop with them for our jewelry. Best customer service ever! If you’re in charlotte, Northlake…check in with Jamila and Frank!