Dealing with Daniel was one of the best experiences he made us extremely comfortable as well as his years of expertise was very present he made the whole process extremely fun and exciting as it should be and helped make the process so smooth from start to finish. Not only have we gained a jeweller we also gained a friend. I would give him 6 stars if I could!!

I used Serli and Siroan for picking out my fiancee engagement ring. I travelled over two hours and it was well worth the trip. Daniel was very helpful throughout the process, and made what I thought would be a very stressful time into a great experience. You can tell how passionate Daniel and the team at Serli and Siroan are, for what they do. This was the first and only place I looked for an engagement ring, and turned out I found exactly what I was looking for. Daniel and his team went above and beyond even having the ring done earlier then discussed.I couldn't be happier with how the ring turned out, and with my overall experience. There is no doubt that we will be going back for wedding rings/bands when the times comes. I highly recommend Serli and Siroan.

We used Serli & Siroan for my engagement ring. It turned out more gorgeous than I ever could have imagined. My fiancé really enjoyed working with them as well to design the ring. I cannot say enough amazing things about them, I'm so glad and grateful to them.

My wife and I adore our wedding bands from Serli & Siroan. Of all the things to splurge on for our wedding, we are so happy that we chose the rings because they are forever. Also, I had been a bit nervous about ring shopping as a queer couple, but we felt totally comfortable. We were blown away by the customer service, and my wife loves her men's-style ring. :) I can't recommend Serli & Siroan highly enough. Thank you for everything!

Daniel was such a pleasure to work with. You can tell he has a passion for jewelry by his words and actions. I couldn’t imagine getting my engagement ring from anywhere else. I will be back for our wedding bands. Highly recommend!

Had an excellent experience with a custom made engagement ring. Daniel was professional and very careful with details. Highly recommend without reservation!

I'm a perfectionist, and giving my wife an engagement ring was a very significant moment that I definitely wanted to get right. In my research, I found a lot of other places that put out over-priced, boring or mass-produced rings. That’s not my style, because I wanted this ring to mean something, to have a story that I could tell her through both its colour and style. I was first drawn to Serli & Siroan’s website that gave me the ability to customize the ring’s look with a variety of styles and available gems that I could virtually place in immediately. The site showed the prices with specifics of quality for each gem. This inspired immense confidence, and one of Serli & Siroan’s best competitive advantage. Daniel and his mother happily listened to my ideas and helped me finalize the design. Then disaster struck: the time window I had to engage her dropped within 3 weeks from when I made the ring’s custom order. Daniel told me not worry, and worked on the ring with his own hands applying his lifetime of experience. He got it done a week earlier than original promised, and I got to surprise the girl of my dreams with a memorable speech about how much she means to me and how that was embodied in every part of that ring. This was during the pandemic shortages too! She still reminds me about the ring, every sunset and diamond encrusted night sky we witness together :) If any of you are looking for a straightforward way to get a quality ring, with expert advice, integrity and craftsmanship, with prices upfront, that's uniquely yours, I highly recommend this place. I'd do it all again! The ring, the service and the presentation was worth far more than I paid for.

Daniel is the best! The team provides amazing service, quick responses and above all creates the most stunning custom jewellery. We used Serli & Siroan for our engagement ring and our wedding bands and are beyond happy!

It was such a fun experience from start to finish. This was my first ring shopping experience and trust me when I say you do not need to look elsewhere! Daniel is an absolute gem! There is a huge selection of items to choose from, he always answered questions promptly, updated me on the process without asking, and the ring was personalized to what I wanted it to be. Thank you to the whole team at Serli and Siroan! It is a stunning piece and I cannot wait to flaunt it!

I went to about 15 jewelry stores before deciding to purchase an engagement ring at Serli & Siroan. Bottom line, at Serli & Siroan, the person selling you the ring is the person making the ring. This approach leads to a clear difference in quality of product and service. Daniel put his best products forward, explained how his method could be distinguished from other jewelry stores, and answered all of my questions. I was greatly pleased and impressed with the oval blossom ring I purchased. I returned a few weeks later to purchase custom earings. I will be going back to Serli & Siroan for any jewlery in the future.

My partner and I got our wedding bands made at Serli and Siroan. Daniel was just amazing from the very beginning! From the first moment I messaged him , to the complete process of picking up our rings, he was attentive, patient, and very quick with responding back to emails which I truly appreciated considering we went to him only 3 months before our wedding. His mom was also very sweet and helpful! Considering it was last minute ring shopping for us, we trusted that he would make the perfect rings for us and I couldn’t be more happier with how it turned out. Our rings are beautiful! He also explained exactly what kind of rings we were getting, from how it will be made, to advising us on the best option for our needs. Thank you Daniel for being so kind and helpful, we are so grateful & blessed to have our wedding rings made at Serli & Siroan! 😊💕 Vysh & Anand

As a young adult shopping for an engagement ring, I had no real idea what I should be looking for, but Daniel went above and beyond in helping me with this experience. I never felt any pressure compared to my other experiences at big name jewelry stores as Daniel really took the time to show me the different options available, explain his reasoning and recommendations, while at the same time keeping my budget in mind. It's the small details like that which make this memorable, and leave me a happy customer. In addition, as some other reviewers have said, Daniel was very prompt and responsive with his emails, and accommodating when it came to set up meetings around my schedule. I'll absolutely be returning for the wedding bands here

I can't speak highly enough of the service that I received from Daniel, from start to finish. I live in England and planned on proposing in Canada so we worked across continents via video chats and messages to get the perfect ring made with a fast turnaround, and she said yes! Thank you to Daniel and the team for helping make it so special!

Excellent customer service is an understatement working with Daniel. He worked with me and offered me several suggestions to not only design a beautiful ring but to also maximize my budget. His website is perfectly built to choose your design and customize your stones which no other online platform has. Also he turned around the order weeks faster than I expected and it was perfect. Thank you Daniel.

The first jeweller I went to when looking for a ring was Dan. After meeting with him and discussing options, I didn't bother looking anywhere else. He was so helpful and knowledgeable when it came to explaining the different options and how he makes them. Dan often would respond to emails within 10 minutes. He was great to work with and he made the process easier than I ever thought it could be. We were always greeted and welcomed when we walked into the store by both Dan and his mother. Most of all, he made the perfect ring for my now fiancé! Don't waste your time at the big box stores or other jewellers... Dan is your man! Truly the best experience out there.

Great customer service, excellent quality diamonds and such a pleasant experience. It was such a pleasure meeting Daniel and I am so happy that my husband and I decided to buy my engagement ring from Serli and Siroan. Definitely recommend! Thanks again for everything Daniel.

I first met Daniel when I was shopping for my fiance Michelle's engagement ring. Daniel was great from the get go, he was very flexible in design, giving me advice but ultimately working with me on the style and size to meet my budget. The engagement ring was amazing and Michelle loves it. Due to our great experience we of course went back to Daniel for our wedding bands. We picked them up yesterday and are both very happy and excited to get to wear them in a few months when we are married! 10/10 recommend anyone in search of engagement rings and wedding bands to go meet with Daniel or his lovely parents!

I have nothing but great things to say about this place. Daniel went above and beyond on helping me with getting the elegant engagement ring! My fiance Kim loves the ring! Im so excited to come for our wedding bands and visiting this place again. Thanks so much! Exceptional service! I wish i can rate this place more than 5 stars!

My fiancé and I had a wonderful experience at Serli and Siroan. We came in knowing what setting we wanted and Daniel helped us pick out the perfect diamond. At our request, he was able to have the ring ready a week earlier than originally expected and the finished result was flawless. We would highly recommend!

I came to Daniel knowing what style of ring to get and with a budget. He was able to get me more than what I wanted and was amazing throughout the whole process! He was super responsive and worked quickly to get my ring done in time before my trip!

Had an amazing experience working with Daniel. He helped me pick the perfect ring and was a pleasure to deal with throughout. I would absolutely recommend visiting Serli & Siroan, and I will certainly be visiting again in the future!

Serli & Siroan Jewelry family business in the heart of Yorkville is deserving of all the flowers. Thank you to Dan and his mother for a memorable experience. The service, passion, and craftsmanship speak for itself. My fiancée is in love with her dream ring and we recommend you visit our man Dan to see for yourself. Our ring is truly something special.

I was referred to Sirli & Siroan through a friend and couldn't be happier. Certain milestones in ones life like proposing to the love of your life are fragile and tender, and require the kind of personal touch and consummate professionalism these fine folks provided. I planned to do it on a trip a month after I visited and while the timeline was optimistic, they were speedy and produced an amazing ring. I couldn't recommend them more when it comes to a precious moment like this in ones life.

Daniel is absolutely amazing and very knowledgeable about his craftsmanship. My now fiancée loves the ring! I couldnt have been more happier. Daniel goes above and beyond to get whatever it is you’re looking for! We both are really happy with the service! We definitely know where we will be stopping for our wedding bands

Daniel and his mother are the greatest! They are patient and want what is best for you. They helped me choose the perfect ring for my now fiancée and she loves the ring! I couldn't ask for better service! You guys are awesome!

This is the BEST place to get your dream ring!! Truly the most amazing experience, the customer service, custom design, quality, and delivery time was perfect! Everyone in the family was such a delight to deal with and really helped my fiancé and I in choosing what’s best for us and worked within our budget. Thank you times a million! We’re so happy we found you!

I had a very positive experience with Daniel (and his mother) from the moment I stepped into the store. I first liked Serli and Siroan after discovering the selection of unique, classy engagement rings shown on their website, but actually decided to pay them a visit them because of the long history of very satisfied customer reviews. The reviews are all true, and I had an incredible experience as well. I appreciate efficiency and visited them with a budget, a travel deadline and an idea of what I wanted the ring to look like, and Daniel met and exceeded all of my needs while making my time there very enjoyable. The ring was built and ready to go with plenty of time to spare, and was even better looking than I had hoped. They have very high craftsmanship standards which come through in their final products. My now fiancé absolutely loved the ring, and as an added bonus it fit perfectly – impressive considering the vague info I gave Daniel when guessing her ring size. We will be recommending Serli and Siroan to our friends, and will return because we know we will receive friendly, exemplary customer service if we do.

Could not be happier! Serli and Siroan is a family run business that treats you like family. Daniel and his mom helped my fiance and I design the most perfect ring for our taste from start to finish. They listened to us and guided us, without being forceful. It was such an enjoyable experience. Above all they respected our time-line and had the ring ready when needed it. We would recommend them for all your engagement ring needs.

So happy I found this place. Spend a few weeks looking for the right ring but then I stumbled into this place. I knew this was the place when I stepped in. The quality of rings and service is unbeatable. My fiance loves her ring and we can't wait to visit again

I had the pleasure to have the engagement ring made by Daniel. When I made the initial custom consult, he was speedy with his response and gave 110% in making the ring of my fiance's dream. He was also really accommodating when I needed a band change, in which I am forever grateful for, as well as making the ring as soon as he can to fit a proposal timeline I made. When I went to retrieve the ring, you can sense the passion he has, as well as the care and craftsmanship taken to make the ring. This all led to a happily surprised fiance in a moment we will never forget, and Serli & Siroan played a great part in it. I would recommend them for anyone looking to create their dream ring.

It was a pleasure working with Daniel! He was able to educate us about our purchase, was friendly, and provided a personalized experience that had allowed us to create my dream engagement ring. My fiancé and I had limited experience in purchasing high quality jewelry, but Daniel was patient and knowledgeable with any questions we had. We appreciated that he had a wide range of selections for us to compare. We visited other jewellers for comparison purposes, but nothing compared to the experience that we had at Serli and Siroan. Overall, it was a very enjoyable experience. We plan on visiting Daniel in the future for our wedding bands! - Max & Cass

From start to finish, Daniel provided my wife and I with the ultimate ring shopping experience. He was thorough in his explanations about the various rings and dealt with us in a patient and professional manner. Thanks to Daniel and his vast knowledge, we both ended up leaving with rings that we initially had not even considered. I especially love my platinum band! P.S. He also gave us a great recommendation for a nearby Italian restaurant which was the perfect cherry on top! Thank you Daniel and the rest of the team at S&S for doing what you do and for making our special day that much more special.

I cannot commend Daniel enough for his remarkable work and care. The dedication to this craft is inspiring, and it highlights what makes Serli & Siroan so special as a jeweller. I would recommend Daniel’s work to anyone and everyone, and I wish this family business nothing but continued success going forward.

Serli & Siroan is the best place to get an engagement ring! We could not be happier with the process and the final product. Daniel and his family were a joy to deal with and are the best in the business. 10/10 would recommend!

It was a complete pleasure to work with Serli & Siroan for an engagement ring. I found the whole process to be a very positive experience. Daniel worked with me for over a month until we found the diamond I wanted. He then tailors and customizes each ring for the stone and your design choices. Daniel is very welcoming and upfront. I never felt pressured, and he was very responsive throughout the process. He finished the ring one week ahead of schedule, which was a welcomed surprise. In the end, he produced an engagement ring of incredible artistry and detail that my fiance and I absolutley love. To summarize, the craftsmanship is positively top notch, and Daniel is very professional. I am very happy I found Serli & Siroan, and I highly recommend him.

I would strongly recommend Daniel to anyone who is looking for the perfect ring. He gives you unfettered advice that truly speaks to his knowledge and professionalism. As someone who didn't have a clue, he took the time to explain everything to me, from the ring designs, stone cuts, to even the practical flaws of what I was initially thinking for my design (i.e. putting a soft gemstone on the ring, which would likely end up cracking/ chipping and need to be repaired continually).

Excellent experience with Daniel and his family. Having the opportunity to compare against other jewellers, the team at Serli & Siroan really stands out in terms of approachability, responsiveness and eye catching designs. Absolute pleasure to work with for an engagement ring and I look forward to visiting again for future purchases.

Daniel is a very nice guy with skilled craftsmanship. He was able to create our custom ring based on a few photos and discussed ideas. We are very happy to have the one-of-a-kind ring we imagined and was very worth the patience.

There is a reason Serli & Siroan have only excellent reviews. From the moment I made contact, to picking up my rings, Serli & Siroan have provided outstanding customer service. I emailed the business simply asking for a quote and if my (soon to be) husband's wedding ring could be ready in time - That very moment, Daniel emailed me back and asked if we could chat on the phone (Hello, stellar customer service). We chatted, and he helped further streamline my needs and choose the best ring shape and material to suit my partner. When we went to pick up my sig other's ring, We were both amazed how beautifully it fit his finger - so smooth and easy. I highly recommend their comfort fit options - after all, this will be a daily addition to your partner's hand! we also brought along my engagement ring which was just a little too small for comfort. Despite not having purchased it at Serli & Siroan (It's vintage), he was willing to resize it for me. This is no easy feat, as it's quite old and very complex. When I went to pick up my ring, I was awe-struck. It looked outrageously amazing, and it finally fit me comfortably! Serli & Siroan's storefront is impeccable. They have a beautiful selection of pieces, should you like to browse around. Each time we came to the store, Daniel met us at the door and ushered us in. Daniel has a true Old World style of customer service that is simlply impossibe to find these days. You will feel pampered and taken care of. I cannot recommend Serli & Siroan highly enough, and my partner and I look forward to when we can go there next to spoil ourselves!

Terrific experience, Daniel was very friendly and helpful throughout the process. He really came through with making the ring on very short notice, can't recommend enough.

Great service, couldn't recommend more

Amazing overall experience from start to finish! Daniel is very patient and provides exceptional quality. Highly recommended and will definitely go back for other items.

It was a pleasure working with Daniel. He was very patient and open to walking me through all the options. Could not have been happier and the whole experience could not have been better. Highly recommend! Thanks Daniel for all the help!

Had a terrific experience working with Daniel and team and would highly recommend!! Thanks again Daniel!

Best service in the field.

Daniel is very knowledge and customer service skills are A++. Would recommend checking him out. Great at offering advice also to meet your dream design and keeping your budget in mind also.

Daniel was great and super helpful throughout the whole process. He took the time to cater to our every need and it was a pleasure to work with him. 100% recommend!!

Daniel and his team are great. He made us one of the best halo custom engagement rings I’ve (and she) has ever seen. It was perfect and better than how we imagined it. Great customer service and Daniel walked us through the whole process of making a custom ring. Will be back again! This time for the wedding band.

I had the honour of sharing my engagement proposal and process with Daniel! When we initially met I had presented a custom drawing/stencil of a ring I wanted created within a specific timeframe. Daniel's elite customer service skills walked me through the style, clarity and quality of the diamond I wanted. He then explained the exact configurations of the band and the details tailored towards mine and my fiancée's needs. Daniel kept me in the loop the entire way from his sketches to the days before the creation. Daniel's craft and talent had created the diamond ring I exactly wanted! Presentation, quality and customer service was phenomenal. A huge shoutout to the family at Serli & Siroan!

I am extremely satisfied with my experience at Serli & Siroan. Daniel and his team delivered a beautiful engagement ring that exceeded all expectations. I would recommend this place to anyone looking to purchase an engagement ring in Toronto.

I'm beyond happy with the way the ring turned out. Before going into Serli & Siroan my fiancé and I went to few places before discovering them. The moment we entered, we atomically felt so welcomed and comfortable which we didn't feel in any other place. Daniel and his mother were very kind to us and they put both our minds at ease the entire way. Daniel provides the BEST service, he's very trustworthy and honest. Just know that your ring will turn out PERFECT. I highly recommend Serli & Siroan.

Daniel you are amazing. I instantly felt so comfortable talking to you with regards to our expectation and what we wanted. My boyfriend and I couldn't be more grateful and happier with how you assisted us with making us the best engagement ring. I highly recommend anybody looking for an engagement ring or any jewelry to come see Daniel, he is the best!

Daniel was very professional and knowledgeable in helping me find my dream ring. I was blown away with the variety of settings and stones they had to offer in the showroom . Daniel always made sure I was 100% pleased with designs and made me feel involved in the process . My friends and family are blown away with my ring and it’s all because of Daniel . The best please to purchase jewellery !

I had a great experience shopping for my fiancee's ring. I am so happy that I chose to work with Serli & Siroan. I was given a full lesson on diamonds and the importance of the four Cs and Daniel helped to match exactly the kind of ring I wanted with the budget I was working with. His warmth made the entire experience so pleasant and less stressful. My fiancee absolutely loved the ring. I would definitely recommend Serli & Siroan for all your engagement ring needs- and much more!- Kenny.

A pleasant experience. My girlfriend (now fiance!) and I shopped around at different places to help me get ideas for her engagement ring. After visiting Daniel at Serli & Siroan, I knew I would return because he made it very easy for me to get the highest quality ring and design to suit my budget. Most important of all was how easy he made it for me. I did not know much about rings or diamonds and he helped me understand the nuances and criteria in selecting a diamond. The ultimate selling point on the ring itself was the craftsmanship of the entire unit - band and diamond - just a gorgeous piece of jewelry (see photo). He is also a pleasant fellow and they have a lovely shop. We will likely be going there again for our wedding bands!

My now-fiancé and I wanted to shop for her ring together and pretty much visited every jeweler in the city. After months of shopping around, we found the perfect ring on our first visit to Serli and Siroan- the only difference was that my partner wanted a sapphire instead of a diamond, which they were more than happy to customize for her. From the first time that we walked in, Daniel and his mother treated us like family and we were touched at how personally invested they were in creating the perfect ring for my partner. They custom made the ring much faster than I expected and the end result is amazing. My partner continuously receives compliments on the ring and we both cannot be happier. A huge thank you to Daniel and his mother for giving us the perfect ring to commemorate our engagement!

Daniel, Andrew and I cannot thank you enough for the love, care, and detail that you put into my engagement ring. Although over phone/email, may not be the most traditional way to pick out or design an engagement ring, it was the perfect option for us (given the fact that we live seven hours north of Toronto). From our first conversation, Daniel put our worries at ease, and made the process so fun and enjoyable. Thank you for taking the time to go through all of our options, even after I changed my mind, again and again and working within/respecting our budget. It is so obvious you are living and breathing your passion! It shows in the way you treat your clients, and in the final designs of your work. An engagement ring is possibly the most important piece of jewelry you will ever own, and it was so important for us to find something we both loved, but also that I would be proud and happy to wear everyday of my life. You nailed it Daniel! We would recommend you to anyone looking for a special piece of jewelry, especially if they live out of town! Thanks again, Kristen & Andrew

Great shop and most of all Great people! I went to Serli & Siroan to purchase a engagement ring for my fiancé Daniel created a timeless piece of art. I would highly recommend Serli & Siroan! Thank you Daniel and your kind parents for being part of something very dear to my heart.

Many thanks to Daniel and everyone at Serli & Siroan who helped me along the way. I was an inexperienced jewelry buyer and Daniel guided me through the process of selecting an excellent engagement ring in my budget. Most importantly, my fiance loves it. Thank you again Daniel for all your help!

I have nothing but good things to say about Serli & Siroan. They made me a beautiful custom ring and had it to me on time. I knew very little about diamonds and they professionally advised me on what would fit best for what I was looking for. They have many options for any budget! Thank you so much we are extremely happy!

Amazing experience! Daniele as great, honest and extremely fair. His mom was a sweetheart! Very speedy from design request to completion. Would recommend to anyone looking for the perfect engagement ring, or for any high quality piece of jewelry.

I could not have been happier with our experience at Serli & Siroan. Daniel took great care and attention in helping us select the right ring, and really helped us make an informed decision. We also loved the family atmosphere and how everyone there was genuinely excited for us.

Bought 3 rings here, best rings I've ever owned.

The ring is stunning! I wasn't involved in the selection of my engagement ring, but my partner raved about the experience he had working with Serli and Siroan in selecting and purchasing my engagement ring!

It was our last stop when we were ring shopping. And for good reason. When we entered the store we were greeted very warmly by Daniel. He asked our story and then helped guide us to the engagement rings. The collection had many beautiful rings and a wide range of prices and designs. He was extremely respectful of our budget which, honestly, made the difference for us. He was so patient with us and took the time to answer all our questions. He was able to communicate a lot to us with a great amount of ease. His dedication to quality of customer care and quality of product is evidence of the pride he takes in his work. Leaving the store after our first visit, my now fiancée and I had found what we were looking for. Thank you so much, Serli and Siroan. You are masters of the craft. We'll be back.

Had a seamless experience with Daniel. He was extremely friendly from the very first meeting. Loved it.

Wonderful service, David was incredibly helpful with a rushed order for a custom ring, couldn't have asked for anything more.

I recently bought an engagement ring from Serli & Siroan, and I was extremely delighted with the whole experience. Daniel helped me choose a diamond within my budget, gave valuable advice when picking the ring setting, and was very essential when I was determining the right ring size for my fiancée. Moreover, he was able to get the ring ready earlier than I had hoped for. All in all, every detail about his work was perfect. The great thing about Serli & Siroan is that they are not a regular business that wants to sell you a great ring, but they also are genuinely interested in giving you an astounding end result that makes you happy. My fiancée and I can recommend them with absolute confidence to anyone who is interested in buying any kind of jewelry.

Serli & Siroan made the ring-buying experience so much more comfortable than I could have imagined! Their relaxed atmosphere was a welcome reprieve after the unnecessary sales pressure at many other local jewelers. Daniel answered our questions candidly and made us a beautiful engagement ring

Very relaxed environment. Daniel was extremely knowledgeable and friendly. He helped me put together a beautiful engagement ring that was within my budget.

Daniel is such a professional and you can tell how much he cares about his clients. He puts no pressure on the sale and pays attention to everything you are saying to help you find the best ring. I couldn't be happier with the ring and with the customer service here.

My partner and I had an outstanding experience shopping at Serli & Siroan. It is a family business that truly cares about their customers and the quality of their products. We were beyond happy with how the ring turned out. We thoroughly recommend S&S!

I could not have been happier with my experience and the beautiful engagement ring I got for my fiancée, which she talks about and looks at all day :) To say that Daniel at Serli and Siroan is kind, helpful and passionate is an understatement. Thank you for all your efforts and will definitely visit again for our wedding bands!