Diamonds For Less image

Diamonds For Less

Jewelry store Jeweler Jewelry designer Diamond dealer Wholesale jeweler

One of the Most Reviewed Jewelry stores in Old Toronto


Address

5 Shuter St, Toronto, ON M5B 2H8, Canada

Website

www.diamondsforless.ca

Contact

+1 416-362-9944

Rating on Google Maps

4.90 (1.1K reviews)

Open on Google Maps

Working Hours

  • Monday: 10 am to 6 pm
  • Tuesday: 10 am to 6 pm
  • Wednesday: 10 am to 6 pm
  • Thursday: 10 am to 6 pm
  • Friday: 10 am to 6 pm
  • Saturday: 10 am to 4 pm
  • Sunday: Closed

Featured Reviews


Frequently mentioned in reviews: ring (117) Diamonds (63) service (56) engagement (55) recommend (47) rings (37) diamond (32) wedding (32) time (31) Alex (29)
Reviews are sorted by relevance, prioritizing the most helpful and insightful feedback at the top for easier reference.
  • 5/5 Issaraporn K. 2 years ago on Google
    Just got my engagement ring. It’s just stunning. Andres is really nice and helpful. He helped us get the finest option within our budget. Highly recommended. If I ever want to buy a diamond again, I will definitely come back here.
    5 people found this review helpful 👍

  • 5/5 France J. 1 year ago on Google
    I was worried about almost everything when it comes to the ring I wanted for my now fiance. Alex, made me feel assured and helped me with the perfect ring fitted for my budget and needs. Best ring and fast service! Alex was there to answer all my questions and even helped me understand more information about everything there is about an engagement rings. I didn't have any doubt about going to other places after I went here. The ring I bought comes with an amazing box that lights up upon opening and the Diamond certificate ( I am a first timer buying jewerly so yeah I am amzed thanks) Anyways! You will not regret taking your time going to this place as they will walk you through your thoughts for the perfect ring
    4 people found this review helpful 👍

  • 5/5 Lise C. 2 years ago on Google
    Serko at Diamond for Less was wonderful. Showed us some beautiful pieces and ended up choosing a stunning eternity ring. He also got is sized and the appraisal done super quickly. Thanks from Trevor and I.
    3 people found this review helpful 👍

  • 5/5 Jacqueline W. 6 months ago on Google • 43 reviews
    Awesome service. I definitely like coming here and will definitely recommend them to anyone looking to buy. Their service is excellent and their prices are amazing. We have been coming here for a while and recommended the place to many family and friends. What I like most is that they don't upsell you at all they spend time to understand what you are looking to achieve and your budget if you have one. The ring is amazing and they offer free cleaning check the diamonds to ensure they are secured.

  • 5/5 Jeana L. 2 years ago on Google
    We got married in 2015 and my husband and I couldn’t be happier with the staff at Diamonds for Less! My husband worked with Armen in picking out the perfect engagement ring and he was so great in helping us pick out our wedding bands! Fast forward to late Dec 2021…I noticed that a small diamond had fallen off of my wedding band and the staff at Diamonds for Less told us to come right in and they would take care of it. I dropped off my engagement ring to be cleaned and my wedding band to be repaired and in 24 hours my rings look BRAND NEW. Thank you so much for the awesome service and making picking up and dropping off so easy and seamless!!
    2 people found this review helpful 👍

  • 5/5 Nicole S. 2 years ago on Google
    The staff and customer service at Diamonds for Less are exceptional. I can’t thank Andreas enough for going out of his way to find the best diamond for us. I truly feel that he prioritized our happiness and satisfaction. Throughout this whole process he was very patient and understanding, and searched high and low to find a diamond that fit our needs and budget. The ring is absolutely gorgeous and I can’t stop staring at! I highly recommend shopping here for any of your diamond needs. Thank you, Diamonds for Less!
    2 people found this review helpful 👍

  • 5/5 Mona B. 9 months ago on Google
    A huge thank you to Kevin who helped me choose my wedding band set. Kevin was extremely knowledgeable and informative which helped me feel at ease buying my rings. He answered all my questions and I didn't feel any pressure to buy straight away. The rings were ready in two weeks and I love them- they're so dazzling. The lifetime cleaning and maintenance service is something I hope to make use of in the future. Lastly, I appreciated Kevin's help in producing documents for the rings needed by my insurance company. Now they're fully covered, I'm very happy and hope to purchase my anniversary bands in the future from Diamond For Less!
    2 people found this review helpful 👍

  • 5/5 Sonia A. 7 months ago on Google
    Got a custom wedding band for my now husband from Diamonds for Less. Great service every step through the whole process. Service was amazing and results even better. Highly recommend! They even went above and beyond to clean his ring one year later and it looks spectacular. If you are shopping for jewelry, look no further, Diamonds for less is the place to go.
    2 people found this review helpful 👍

  • 5/5 Louis R. 5 months ago on Google • 10 reviews
    I am very glad I chose Andreas to design and create the engagement ring and my wedding band. He doesn’t just grab you for your business but takes the time to teach you about what will be involved in your purchase. For my wedding band he was able to customize it by putting a couple rings I inherited together into my very own wedding band. Thanks again! 10/10 and I would refer him to the next groom/couple without a doubt.
    1 person found this review helpful 👍

  • 5/5 Renee B. 3 years ago on Google
    I have come here for years to get my diamonds! My necklace, earrings, and engagement ring are all from Diamonds for Less! I have also purchased earring for my nieces from here. They work with exactly what you are looking for and present you with options all within your budget! This is the best experience I have ever had at a jeweler and I will not go anywhere else!
    1 person found this review helpful 👍

  • 5/5 Haseeb S. 3 years ago on Google
    I had the pleasure of dealing with Andreas, he is very professional and allows the customer to feel welcome. He took the time to explain everything in detail and answered all of my questions. Was not a rushed experience, he has gained a loyal customer for life. Highly recommend Diamonds for Less for all your jewelry needs.
    1 person found this review helpful 👍

  • 5/5 Masoud M. 2 years ago on Google
    I purchased an engagement ring from Diamonds For Less. Their service went beyond my expectations. They created the exact ring I wanted to buy from James Allen, for a lesser price! Alex was the person I was in contact with. He was very responsive and professional. He made sure that he created the exact ring I wanted with perfection. We are definitely coming back here for our wedding bands!
    1 person found this review helpful 👍

  • 5/5 Jonathan M. 2 years ago on Google
    120% would recommend Diamonds for Less. I had an absolutely incredible experience. They have incredible staff, location, are strong with communication and most importantly, they have amazing diamonds. I had an incredible experience getting an engagement ring through Armen. They offered the best ring for the best price by far and you won't regret going to them.
    1 person found this review helpful 👍

  • 5/5 Mar M. 2 years ago on Google
    Kevin is the man! Excellent attentive service! Could not ask for more. I love the ring so much so does my fiancée!! Only buy your diamonds here, 5 Star Service all the way!! Great selection of GIA graded diamonds.
    1 person found this review helpful 👍

  • 5/5 Rishi K. 2 years ago on Google
    I can't thank Andreas enough for searching high and low, and going out of his way to get us the perfect Diamond that suited our needs! He was always available to answer our questions and he truly puts the customer's needs and wants first! Diamonds For Less were exceptional at making our engagement process magical! Thank You Diamonds For Less for the great customer service! I highly recommend this business to anyone that is looking for extraordinary diamonds!
    1 person found this review helpful 👍

  • 5/5 Maryann M. 9 months ago on Google
    I received my rings from Diamonds for Less 10 years ago. From the beginning this company has been amazing. In total I have 4 rings now from them. I never take them off and it has stayed intact and stunning. One 5 years ago my ring needed a minor repair to the prong. It was fixed immediately and without an appointment. Today I’m here 10 years later having another minor repair and cleaning done. The service is incredible. I’m so happy to have a husband who made the initial decision to purchase from here all that time ago.
    1 person found this review helpful 👍

  • 5/5 Justin G. 9 months ago on Google
    Cannot recommend the team at Diamonds for Less enough. I did a lot of research on diamonds and walked in with very specific criteria for an engagement ring. Andreas knocked it out of the park and created a beautiful custom ring that turned out better than I could have imagined. Andreas was happy to work with me to find what I was looking for within my budget and I didn’t feel pressure to settle for anything less. These guys are the real deal and true professionals. We’ll be back before the wedding for our bands! Thank you DFL.
    1 person found this review helpful 👍

  • 5/5 Meagan M. 8 months ago on Google
    Diamonds For Less is truly a one of a kind experience. The customer service is top notch, and the knowledge of the industry within the staff members is beyond anything we could have imagined. The staff are super personable, and remember you every time you walk in. They not only provide stunning diamond options suited for your wedding needs, but also offer beautiful customized pieces for all occasions. When working with staff members at DFL, I can honestly say there is never a pressure to purchase. You leave with so much more knowledge than what you came in with regarding colour, clarity, cuts, lab grown vs earth grown, the list goes on! We have nothing but good things to say about Serko and his team at DFL, and we will continue to recommend their services to all of our family and friends!!
    1 person found this review helpful 👍

  • 5/5 Deanna N. 5 months ago on Google • 6 reviews
    Absolutely love the service and quality of our rings. My husband got my engagement ring here and we went back to our wedding bands. Love that cleanings are included and quick and easy. We will return for future jewelry needs!!

  • 5/5 Lonely K. 3 months ago on Google • 6 reviews New
    They work well with you regardless of your budget. My fiancé and I are young so we didn’t want to spend too much, but still wanted a beautiful ring. Dfl made sure to show us many options and ensured we left happy. They listened to what we wanted very attentively and made sure to ask us many questions. I love my ring so much and the price was incredible compared to everywhere else we had been!

  • 5/5 Larissa S. 4 months ago on Google • 5 reviews
    We had a great experience. We got as much help and education as we needed choosing my engagement ring, and our wedding bands. They spent lots of time with us explaining and showing different variants. Very reasonable price. I’m getting help with cleaning and polishing as well when it’s needed. We’ve been their customers for 5 years. Very welcoming environment, knowledgeable team, that helped and guided us to choose the diamonds that I love to see every day.

  • 5/5 Adrian A. 2 months ago on Google • 3 reviews New
    I cannot say enough good things about our recent experience with Diamonds For Less. We were welcomed by Kevin who was extremely knowledgeable and patient as he showed us multiple stones and made some excellent recommendations. The final product turned out to be not only absolutely stunning, but was also completed in record time! Also worth mentioning, the completed solitaire ring turned out to be significantly less expensive than the identical stone/setting offered by a major US online retailer. We would recommend Diamonds For Less without hesitation, and we urge you to make it your first stop when shopping for a diamond engagement ring.

  • 5/5 Arenn J. 3 years ago on Google
    Great experience. I shopped around for an engagement ring for the last few months, and this place had the best price. I dealt with Serko who was very professional and helpful, and he went above and beyond to find something they do not normally carry. The ring was absolutely stunning. I definitely plan on coming back for any future jewellery purchases.

  • 5/5 LiLy D. 3 years ago on Google
    This place is amazing! My initial plan was to buy my mom a beautiful diamond ring for her birthday, but I was so impressed with the quality, price, care and customer service that I decided to treat myself to something equally beautiful. Andreas - my consultant - would not make me accept anything less than perfection. I was never into jewelry, never like wearing them until they turn my old and dated pieces into something that I can’t turn my eyes away from. I wish I had known about this place before. I’m telling everybody I know about it and I know they’ll thank me for that. Thank you everybody at Diamonds for Less. Wishing you all the best.

  • 5/5 Jeffrey R. 3 years ago on Google
    The service was excellent! Can’t say enough about the staff. Friendly, and helpful. I spoke to Alex about an idea for an engagement ring and within minutes he made it a reality. The craftsmanship is amazing. I promise, you will not be disappointed! Already planning to go back to DFL for the wedding ring!!!

  • 5/5 C L. 3 years ago on Google
    I've been meaning to write this review for some time now. This review relates to my visit back in October. I wasn't able to leave a review at the time because my brother hadn't proposed yet but now that he has, I've decided it's time to share the experience we had with Diamonds For Less. We had the pleasure of working with Andreas. He is knowledgeable, professional and SO PATIENT. I believe we were there for almost 3 hours and yet he never once made us feel pressured, or rushed. We picked out a stunning diamond and engagement ring for my future sister in law. Let me tell you, it's just perfect. She absolutely loves it (which is the most important part)! To sum it up, the price was reasonable and fair, (actually...VERY fair), service was wonderful and I would definitely not hesitate to recommend their services to any of our friends and family. Thank you Andreas and Diamonds For Less!!

  • 5/5 Anthony E. 3 years ago on Google
    Dealt with Alex at Diamonds For Less and he made it so easy for me. We started out with a FaceTime call and he was able to get a feel for what I was looking for and helped guide me towards picking the perfect ring. When I went in person the following week to see the ring, it was perfect! It was everything I was looking for and more. Alex is a great asset to this company and I would highly recommend dealing with him.

  • 5/5 Garry A. 3 years ago on Google
    I had the pleasure of being assisted by Andreas, who was very professional and knowledgeable. The consultation was very informative; he explained how to achieve the best value for a diamond that would fit my criteria and budget. He also showed me a wide selection of options to demonstrate how the final product will look. After I finalized my decisions, the turnaround time was very quick and the ring was ready for pickup within a day. The purchase included a diamond appraisal, GIA-certified report, and lifetime warranty (for resizing, polishing, etc.) Overall, their service was excellent and they delivered a high quality product.

  • 5/5 Emily E. 3 years ago on Google
    LOVE LOVE LOVE my new engagement ring 😍 I couldn’t be happier. Thank you for making the perfect ring!!

  • 5/5 Nigiel P. 3 years ago on Google
    Great place to get an engagement ring and wedding band from. They offer great service and are super helpful, especially with the current shut down. I was able to get the exact ring that my wife wanted all through email. Highly recommend Alex, he did a great job.

  • 5/5 Brent M. 3 years ago on Google
    Unbelievable selection & service. They helped to make my engagement a very special day!

  • 5/5 niki n. 3 years ago on Google
    This location is too good to be true. Professional and friendly staff, chic and tasteful atmosphere, fast and efficient with incredibly amazing and reasonable prices!!! I love my new engagement ring, I will definitely be back! Shoutout to Armin for taking such good care of me! Thank you!

  • 5/5 Adrian 3 years ago on Google
    Excellent work! Very professional!

  • 5/5 Gaurav R. 3 years ago on Google
    Our diamond consultant, Armen, was very helpful and guided us with our entire process so smoothly. We were very impressed with the customer service provided. Armen was very patient with us lol and answered our queries in a very professional manner. We loved the service and would recommend Diamonds for Less for engagement rings and other jewellery anyday!! Thank you so much Armen! - G&T

  • 5/5 Monica Q. 3 years ago on Google
    So happy with my Diamonds for Less experience! The team helped me create custom pendant necklaces and worked with me every step of the way to make sure they turned out perfectly. I'd highly recommend DFL, such exceptional customer service. Thank you to Jennifer, Alex and the DFL team, you nailed it!

  • 5/5 Owen C. 3 years ago on Google
    Alex was great.

  • 5/5 Raffi H. 3 years ago on Google
    Amazing experience, service and cost. I've dealt with Andreas and he's been amazing to deal with. Responsive, knowledgeable and his customer service goes above and beyond. I highly recommend Diamonds for less to anyone looking for good quality jewelry at a quality price.

  • 5/5 Vin T. 3 years ago on Google
    I was referred to Diamonds for Less by a few colleagues when the time came to buy an engagement ring. Alex was incredibly helpfully and explained all I'd need to know to make an informed decision. The service was great and prices were very fair, so I definitely recommend DFL to anyone in the market for an engagement ring (or any diamond jewellery for that matter).

  • 5/5 Zak H. 3 years ago on Google
    Thank you so much to Alex for an amazing experience! He was extremely nice and I felt comfortable asking tons of questions. They have really good custom service and provide honest advice on what to expect with your rings in terms of sizing, maintenance, stone quality, etc. I would definitely recommend Diamonds for Less!

  • 5/5 Courtney B. 3 years ago on Google
    Andreas made my big day very special! He took the time to make sure every step of the process was perfect! Thank You!!!

  • 5/5 Sarj T. 3 years ago on Google
    BEST PRICES IN TORONTO! I went to numerous wholesalers and nobody could beat Diamonds For Less in every aspect. I'm extremely happy with the engagement ring I bought. I will definitely recommend this place to my friends and family without a doubt. Thank you Alex from DFL for your kindness and guidance throughout the whole process.

  • 5/5 Brent M. 3 years ago on Google
    Going down to the Diamond District I wasn't sure of what I was walking into. However it shortly became one of the best decisions I've made. Kevin from Diamonds For Less was great. No BS just straight to business and he helped find more than what I was expecting for my price range. I recommend Diamonds For Less to anyone and everyone.

  • 5/5 Uday B. 3 years ago on Google
    They have good collection and very good knowledge in understanding the customer needs.

  • 5/5 James 3 years ago on Google
    5 Stars from me, very well deserved.

  • 5/5 David S. 3 years ago on Google
    (I'm not David, but his friend, Alexandra, borrowing his tablet.😊) Twice in 2020, l have been supported by Alex Nahabedian of Diamonds for Less. Having done my preliminary work, l knew what l wanted, and Alex matched my request. The second purchase, necessarily at a distance (covid19) posed the obstacle of being unable to see the stone 'in person.' Again, Alex patiently answered my questions, provided me with updates, obtained the stone in less time than expected, and shipped it very securely. The result: a beautiful gem, surpassing its qualities as shown in its on-site video. I would unhesitatingly recommend Diamonds for Less to anyone seriously interested in selecting stones which are honestly presented in accordance with their gemmological criteria, and sold at prices concomitant with their quality.

  • 5/5 harshan p. 3 years ago on Google
    They have met beyond my expectations, I would definitely recommend them to anyone .

  • 5/5 michael a. 3 years ago on Google
    Nice place and the price is decent. Was able to go in despite not having an appointment. The rep took his time to understand what we are looking for and walked us through step by step what we are getting from the purchase

  • 5/5 Marina L. 3 years ago on Google
    This review is a long time coming. I was recommended to Diamonds For Less from my sister, who purchased a beautiful diamond cross for my daughter for her baptism. We went back to search for diamond earrings for our Mother for her 60th birthday. The selection and quality was outstanding and the prices very reasonable. I ended up leaving a broken tennis bracelet behind, right before the pandemic, and DFL cleaned and fixed my tennis bracelet. They stored it for me until restrictions eased up and we were allowed to pick it up. I will definitely be going back to purchase more. I was very impressed with the quality and service they provided.

  • 5/5 Andrew D. 3 years ago on Google
    Three of my friends/coworkers recommended Diamondsforless from previous experiences, and they were not wrong! I did a lot of research and compared versus other jewellers in Toronto - I will save you some time if you are reading this review... This is the best place in the city, by a lot. They have the lowest prices and a massive selection to choose from. Alex helped me find the perfect engagement ring and within my budget. All while educating me about the qualities of a diamond to look for. Also I was under a time constraint as I booked a last minute trip out to Alberta and planned on proposing there - he found me the stone, ring, got it set, appraised and polished in only a couple days. Highly recommend this place. -Andrew

  • 5/5 Karishma M. 3 years ago on Google
    Amazing Service and Collection!

  • 5/5 M F. 3 years ago on Google
    Best jewler in TO.

  • 5/5 Raza K. 3 years ago on Google
    Thank you to everyone at Diamonds For Less for such an amazing experience. They truly care about their clients. They took their time educating and guiding me. I was really impressed with the exceptional service they provided. I did shop around as well and I can confidently tell you, their prices are by far the best in the market. I would recommended you check them out if you are in the market for a diamond.

  • 5/5 L D. 3 years ago on Google
    DFL is a great place to shop for an engagement ring. I dealt with Armen while choosing a ring. He was very helpful and friendly. I would definitely recommend seeing him when purchasing any jewellery they sell.

  • 5/5 Chris H. 3 years ago on Google
    Excellent customer service and excellent value for money!

  • 5/5 Steven C. 3 years ago on Google
    Great staff, Very knowledgeable.

  • 5/5 Leslie J. 3 years ago on Google
    Great value for your diamond! My fiance purchased my ring here and I've been very happy with it, and I will be buying my wedding band here. I even broke my engagement ring and they fixed it, and replaced the missing diamonds in the band for free. Great service, and highly recommend!

  • 5/5 Joanne B. 3 years ago on Google
    Accidentally came across one of the best experiences I have had in a very long time. My daughter in law and I were looking for a jeweller and the usual has long since been gone. We googled and found “Diamonds for less” We rang the bell and although they do not deal in gold chains, Andres went well over and above to make sure we left Toronto with what we came to buy. While in Diamonds for less, I spotted a gem of an Anniversary band. I had to get it. Fantastic prices, beautiful diamonds. Andres did go over and above, had my other rings checked, and the diamonds, the main ones, were about to fall out as the claws are broken. I had no idea that was about to happen. Would have been a mess as they are worth a substantial amount, having to go through insurance, etc., such a hassle. Thank you Andres for all you did! I am so happy that I came across this GEM and the nicest guy ever. I will be returning and he is now my go to for the most beautiful diamonds and best service out there! I would give them a 10 star rating if I could. 👌🌹

  • 5/5 Anita S. 3 years ago on Google
    I read the Google reviews about how great Diamonds for Less is and decided to call and ask about their services. Alex was really nice and I felt really comfortable asking a lot of questions and whether I can custom make my engagement ring. It was made somewhere else but I wasn't happy about that other jeweller. So I asked Diamonds for Less to re-make it, to which they happily agreed. I was so happy with the end product - it was beyond my expectations and absolutely beautiful! They have really good custom service and provide honest advice on what to expect with your rings in terms of sizing, maintenance, stone quality, etc. I would definitely recommend Diamonds for Less!

  • 5/5 Kari G. 3 years ago on Google
    I went to Diamonds For Less for a custom diamond band. Armen was great to work with. I showed him a picture of what I wanted and they made exactly that. Armen made the entire process fun and easy, and the ring turned out perfect. It's great quality and it was quick. Highly recommend Armen and Diamonds For Less!

  • 5/5 Rebecca L. 3 years ago on Google
    I absolutely love my engagement ring from Diamonds for less. The service was amazing and my diamond is gorgeous. 100% recommend, they worked within our budget to show us great options and we are so happy with the end result. Will be back for our wedding bands for sure! I also got pearl earrings from diamonds for less that I love and the quality is just amazing.

  • 5/5 Ramya A. 2 years ago on Google
    We did research on lot of retailers and have zeroed down on Diamond for Less based on the reviews. Mr.Kevin guided us through every single detail and he was able to come up with the best outcome based on our budget and my custom design. It was really a wonderful experience where we were provided information on the corresponding facts involved in selecting a diamond and not just the design. I highly recommend this place for its valuable customer experience and information.

  • 5/5 Bang Bangbang (. 2 years ago on Google
    Andreas was very helpful and helped us find the perfect ring within our budget. Overall excellent service.

  • 5/5 Dev W. 2 years ago on Google
    So in love with ring. I have gotten so many compliments! I had to get my ring re sized twice and it it went very smoothly - highly recommend Diamonds For Less.

  • 5/5 Andrew R. 2 years ago on Google
    The staff are extremely knowledgeable and catered to my every need. I was able to create the ring of my fiancé's dreams, she was thrilled with my choice. A professional, 5 star experience all around.

  • 5/5 C.Stephen G. 2 years ago on Google
    I looked for the perfect engagement for over 6 months. I was constantly disappointed with the clarity of diamonds at other jewelry stores. Armen at Diamonds for less simple had the highest quality diamonds with the most reasonable price. Can’t recommend enough. I am beyond excited with the engagement ring I was able to give to my fiancé.

  • 5/5 Maria San L. 2 years ago on Google
    I bought a diamond ring and I am very happy with my purchase. It was fast and very professionally done. I definitely recommend

  • 5/5 Surbhi D. 2 years ago on Google
    Armen was exceptional!He understood our needs, and our design expectations and demonstrated what would work best in terms of stone, design, and the overall feel for the ring. Its a 3 generation family business and you can see why given the exceptional Customer Experience! There is no judgment no matter what your budget is If you are looking for Engagement Rings, Earrings, Upgrade to your existing Ring or celebrating a Milestone in your life Diamonds for Less is the place you should be shopping for your special someone - 1) Family Run Certified Gemologists defining trust in every interaction! 2) Exceptional Customer Experience 👌 3) Post Sales Support - You can go and get your ring polished, and cleaned anytime😊 4) If you bought a gorgeous Ring surrounded by tiny little diamonds and over the years if you lose a diamond or two that surround your ring, the team at Diamonds for less has you covered! And for replacibg the diamonds you don't have to wait weeks, you just drop your ring in the morning and they will have it ready for you in the evening! 5) They just take 2 weeks!! To get your dream design and ring created! No 6-8 weeks of waiting to plan the proposal Your special someone is Nothing Less so Surprise her with a jewel from Diamonds for Less 💍💍💍

  • 5/5 Gail M. 2 years ago on Google
    On a whim my husband and I visited Diamonds for Less and as a result I have the most stunning ring I could ever have dreamed of wearing. I love yellow gold and they created a fabulous, unique ring that fills me with joy!! I cannot wait to visit again to see what other treasures they can create! I highly recommend Diamonds for Less as they truly are creators of beautiful jewellery that is very fairly priced. Thank you so much for you assistance and the fabulous service we received.

  • 5/5 Michael G. 2 years ago on Google
    Worked with Alex to create the perfect, for my now fiancées, engagement ring. He made the process enjoyable, answered my endless stream of questions, and managed to turn the rough idea I had for the ring into reality. I'm exceptionally happy that I went here, never felt pressured, never felt rushed, Alex helped take the stress out of the process and just make it a fun exciting experience. Thanks again Alex. Really appreciate it.

  • 5/5 Ron A. 2 years ago on Google
    Went in prepared for a hard nosed negotiation...fully prepared with countless hours of research. Did not need any of that! A wonderful experience, from start to end, years of expertise showed, provided my fiancée with a wonderful engagement ring, at a very fair price. Have already referred a friend :) A+++ Will see Kevin for our wedding rings next!

  • 5/5 Martine D. 2 years ago on Google
    Everyone at diamonds for less is great and helpful. They were very helpful when my husband picked out an engagement ring for me and also when we went back for weddings bands 4 years ago. I just dropped the rings off this weekend to get resized and cleaned and picked them up yesterday. They look brand new! We have referred 4 other couples to get their dream rings from here as well and they are more than happy with their rings.

  • 5/5 Emily G. 2 years ago on Google
    I had an amazing experience at Diamonds for Less with Alex. My fiance and I came in with very little experience buying jewelry and Alex was very patient with us and explained everything that we had questions about. Alex showed us many options, starting from far below our budget. We actually spent less than we thought we would, but Alex actually assured us that the more expensive option was only marginally better. I felt that Alex was very straightforward and I would work with him again. I am absolutely in love with my ring and everyone that I have shown it to think that we spent much more money on it than we actually did. It was custom made and 100% what I was looking for. They were the least expensive option but the best value option by far. I've recommended their shop to all of my friends.

  • 5/5 Jason C. 2 years ago on Google
    Andreas helped me to find a ring that my fiance loved! The process was easy, and I ended up getting a better deal than what I was looking at online!

  • 5/5 Lisamarie V. 1 year ago on Google
    So in love with my engagement ring. Everything about it is just perfect. So glad my fiancé found them to help him pick the perfect diamond. They resized it for me super quick as well. Amazing service.

  • 5/5 Tapan H. 1 year ago on Google
    After visiting tons of places for an engagement ring for my girlfriend, i visited DFL and immediately knew I was at the right place. Andreas was extremely thorough with the ring selection process and provided me with all the information needed to make my decision. The ring was exactly what I had imagined and my girlfriend loved the ring. I would definitely recommend people to visit DFL before making their decision because you won’t get a better value for your budget anywhere else in Toronto. Thank you Andreas and DFL team for making this such an easy process and making our engagement story a success.

  • 5/5 Blair S. 1 year ago on Google
    After going to multiple jewellery stores and checking several online retailers I was fed up with the whole experience. Every option seemed to have overpriced product or was a sketchy operation with horrible online reviews. Going to Diamonds For Less was an entirely different experience. Kevin listened to what we had to say, answered all of our questions in a straightforward non condescending manner and helped us to select the perfect engagement ring for us. I left the store absolutely positive that we had purchased a top quality product at the best possible price. I would highly recommend Diamonds For Less to anyone contemplating a diamond jewellery purchase.

  • 5/5 Fazzy Y. 1 year ago on Google
    I got referred by a friend to go to DFL. My fiancé and I have never been happier we chose them and had we went elsewhere and then found out about DFL we wouldn’t forgive ourselves. From what I heard from my fiancé (since he went alone to choose the ring) they were so accommodating and worked with him to find something we both loved and will cherish. This review can’t do enough justice . The ring is beyond beautiful and 100x shinier and glamorous than what I imagined, I’ve gotten tons of compliments and I’m certainly coming back to DFL in the future for all my diamond pieces. Thank you DFL for the most dazzling engagement ring and thank you Armen for all your help and guidance 💍😭🙏🏼

  • 5/5 Mahad O. 10 months ago on Google
    Purchased the engagement ring and our wedding bands here. Felt very welcomed and supported as soon as we arrived. Everyone we’ve ever dealt with provided excellent customer service and they always made us feel very special. As a bonus they offer complimentary ring cleanings and resizing. They offer a beautiful selection and their prices were a lot lower than a lot of the jewellers in the city. Would 100% recommend

  • 5/5 Nik V. 9 months ago on Google
    My experience at diamonds for less was unbelievable. Andreas is the man. He is the most helpful person iv ever met when it came to buying jewelry. Any questions I had he answered effortlessly and to the point no beating around the push with his ideas and my ideas. He created a custom ring that my fiancé, soon to be wife wanted. I am for ever grateful for his services and will definitely be seeing him again in the future.

  • 5/5 Niagara M. 10 months ago on Google
    I upgraded my wife's diamond for our 40th anniversary. We obtained a fairly large nice quality diamond for less than the online vendors. James Allen, Blue Nile, etc were more for similar diamonds and rings/settings. The chain stores were even worse. If you have specific diamonds in mind or any other questions they respond quite quickly online. We had great advice and excellent service. They even helped us out with resizing another ring. Alex was informative, personable and generally great to work with. As a family owned business they have a long term view on keeping customers happy and it shows. BTW, My wife is ecstatic with her new solitaire ring.

  • 5/5 Anastasia G. 10 months ago on Google
    Andreas and the team at Diamonds for Less are incredible!!! Nothing but amazing service. My soon to be husband proposed to me with the most beautiful ring. The Diamond is stunning and the team takes perfect care of her every time I come to visit. I cannot recommend Diamonds for Less enough!

  • 5/5 Amanda 10 months ago on Google
    My fiancé got my engagement ring and we bought our wedding bands here. They did an amazing job on all the rings and everyone is so helpful and caring! We super recommend this store.

  • 5/5 CM 10 months ago on Google
    Late post but better late than never; I’ve thé years, the customer service has been A+. Came here to get an Engagement ring first, worked within my budget to get the best ring. No pressure from the sales staff and answered all the questions I had and gave me additional advice. A year later, came again to get wedding bands and continue to come to get complementary ring cleaning. I’ve recommended Diamonds for Less to friends who have gotten married and also to anyone looking to get rings that look great and within any budget you desire.

  • 5/5 Jessie N. 9 months ago on Google
    We bought our engagement and wedding rings from here in 2019 and have been so impressed. Great service, helped us design something wonderful and still cleaning my rings 4 years later! Highly recommend!

  • 5/5 Wendy N. 9 months ago on Google
    Fantastic selection of both gems and settings. I was able to see and compare sizes and colours of diamonds. No rush. Thought that I knew exactly what I wanted. Turns out that I could do better. Ended up with a 3 carat brown diamond. Beautiful! The ring turned out to be a stunning. Diamonds from an old ring were used as accents. It was even completed earlier than expected so I could wear it to an event. Would HIGHLY recommend Diamonds For Less!

  • 5/5 Kevin S. 9 months ago on Google
    Got my fiancee's engagement and wedding ring here. Great customer service. Turnaround time was really quick, as the ring I chose, along with any adjustments, were done within a week. It was nice not having to potentially wait for weeks or possibly months for the ring.

  • 5/5 Keri L. 9 months ago on Google
    Diamonds for Less is our favourite jeweller. Alex helped my husband find my wedding band and engagement rings nearly ten years ago and they are still in great shape. I appreciate their customer service and friendly attitude.

  • 5/5 irene a. 8 months ago on Google
    My fiancee then, now my husband got the perfect engagement ring and our wedding bands from this store. The staff have always been amazing in helping us since the purchase 3 years ago. Every year, I come to have my rings cleaned and everyone is just helpful and accommodating. Needless to say, the rings that I got are incredibly beautiful. I can’t stop freling thrilled looking at them! Thank you Diamond For Less. You made my dream come true!

  • 5/5 kara r. 8 months ago on Google
    Very very great service!! Very happy with my ring! They worked to change the band for me after my fiancé proposed because it wouldn’t work with my band! And they clean it for me every time I stop by and my friends ring too! ☺️✨

  • 5/5 Ashley W. 8 months ago on Google
    Exceptional quality in product and service. My experience has been beyond incredible! I had a scare with a ring of mine and the lovely team at DFL saw me right away, calmed my nerves and cleaned my ring - good as new! Would highly recommend!

  • 5/5 Irma S. 7 months ago on Google
    We have had great experiences with the Diamonds for less. They have a variety of jewelry, awesome quality, and very competitive pricing, so guaranteed you will find what you are looking for. And if not, they will make it for you. The service is amazing, friendly and very professional. My diamond engagement ring and our wedding rings came from them in 2017 and they’ve cleaned and serviced them for free ever since. I would definitely recommend to check them out if you are looking for diamonds, rings, or any other jewelry.

  • 5/5 Vivian C. 8 months ago on Google
    We had a great experience at Diamonds For Less. Their prices are very reasonable for the quality you get. Alex helped my fiance pick out the perfect engagement ring. His service was excellent, he is very knowledgeable, and he was patient with explaining the different grades of diamonds. We did not hesitate to come back to have our wedding bands made! We will definitely recommend Diamonds For Less if you are looking to shop for diamonds!

  • 2/5 Archie S. 7 months ago on Google
    My husband bought my engagement ring, and we both bought our wedding bands from here. The quality of all three rings is amazing - we love it and can’t complain on the quality and price front. The customer service was lacking though. Every time we visited the store, there was a different element of poor customer service. The first time, it felt like the Rep was chatting mainly with my husband, barely looking at me unless I challenged what he was showing. The second time, when we tried to get our wedding bands, we both felt rushed through the process, and were barely entertained, and were shown very few options. Third time, which was a week after the second, the guy didn’t remember us, asked us why we were there again, we had to remind him of our discussion and the fact that we had booked this appointment based on his request - he clearly forgot about the appointment and didn’t have the rings he was supposed to show us. Despite the quality of the rings, the tense atmosphere at the place was not fun. Unfortunately we bought the rings 4-5 months ago so I can’t name the folks we dealt with - but definitely not going back.

  • 5/5 Nafeesa Y. 8 months ago on Google
    My engagement ring is from Diamonds For Less. My husband worked with Alex to design a ring that was beautiful. It's been 11 years and 2 of the tiny pave diamonds fell out, a quick email and they asked us to bring it in for repair with no questions asked. They are fantastic to work with and always friendly and welcoming. Over 7 years ago, I walked my pregnant butt to have my ring cleaned and polished, and was not feeling well from the heat, they were so kind to have me sit, put a fan on me and gave me water. It's the small gestures that count!

  • 5/5 Ahana G. 6 months ago on Google
    This place is amazing. They take a lot of time and effort with anything you want. Me and my husband got our custom engagement ring and wedding bands here and we could not be happier. They are super knowledgeable and know what they are doing.

  • 5/5 Jerine N. 6 months ago on Google
    My husband and I got our engagement and wedding rings in this place. The customer service is outstanding. Kevin takes his time to get to know your needs, and makes sure you’re happy with your choice. They won’t try to rip you off. We upgraded our engagement ring from 0.96 carat to 1.5 without any hassle. I also love the free cleaning services that comes with your purchase. We will continue to refer our friends to this place!

  • 5/5 David 5 months ago on Google
    After going to a bunch of different places diamonds for less stood out as the best value, service, and quality. Since we bought my wife’s first ring there we’ve been back several times and the service has always been friendly and knowledgeable. I can’t recommend diamonds for less enough. I’ve sent 3 friends there since buying my wife’s engagement ring and all of them have bought their now wives engagement rings from them.

  • 5/5 Kathleen V. 6 months ago on Google
    I absolutely adore the jewelry we had custom made at Diamonds for Less! Each piece was beautifully crafted, every detail we requested was included and the finished products are stunning. The staff we worked with were thoughtful, through and continue to provide great service years later for drop in cleanings as needed. Highly recommend working with this dedicated team of jewelers!

  • 5/5 luba k. 6 months ago on Google
    Lovely experience. Two years later and the compliments we receive on our rings are endless. Highly recommend these gentlemen, they know their stuff. They will guide you, so your diamond or diamonds are your perfect look. Great customer service for your yearly cleanings too!

  • 5/5 Sabrina Di F. 5 months ago on Google
    Wedding and Engagement rings from here and so happy with the service and quality!!! Come back here any time I need my rings polished or re-plated. Great experience and great selection.

  • 5/5 Dee R. 4 months ago on Google
    When shopping for an engagement ring, this was our first stop. Kevin was great at letting us know all we needed to look out for to make the best decision. We did attend a few other places but ultimately came back to purchase the ring and wedding band from Diamonds for Less. The choice, care and consultancy was brilliant and I can not stop looking at my rings. Highly recommend, don't bother shopping for better options, they won't compare.

  • 5/5 Tuan Bao V. 3 months ago on Google • 1 review New
    It was a great experience to buy a diamond ring for my wife at Diamond for less. They have the best selection for the best price and the best service in Toronto and online. I will definitely come back and refer it to all my friends as well.

  • 5/5 Morag H. 2 months ago on Google • 2 reviews New
    Amazing experience with DFL. They helped my partner pick out the most beautiful ring - exactly what I wanted and more. Cannot stop looking at it. Would recommend to anyone!


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Amenities


  • Payments
    • ✓️ Debit cards
    • ✓️ Credit cards
    • ✓️ NFC mobile payments
  • Accessibility
    • ✗ Wheelchair-accessible entrance
  • Service options
    • ✓️ Delivery
    • ✓️ Kerbside pickup
    • ✓️ In-store pick-up
    • ✓️ In-store shopping
    • ✓️ Same-day delivery

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