One of the best, if not THE best bakery in São Paulo, period. Every time I go to Paulista Avenue, I stop by Bella Paulista, because for me, it's a must. Either for a quick bite or a long meal with family and friends, they have it all. The menu has a wide range of choices, but I'm mostly fond of the sandwiches, beirutes and the soups. They have a soup buffet every night that I couldn't recommend enough. Pizza slices, sweets, breads, cold cuts, I mean, you name it, they have it. If they don't have it, it probably doesn't exist. Lines can be quite long during rush hour (lunch, dinner) on weekdays and pretty much anytime on weekends(specially brunch). Don't worry, you can skip the line and go straight to the counter if you're alone or in a couple (I do that often) and I guarantee you, the food is the same, minus the long waiting. But keep in mind that even the counter gets full on Saturdays and Sundays. Even if you have one day in São Paulo, make sure you put this place on your schedule. There's a taxi stop right in front of it that can come very handy at times, specially if you're there until late at night.

Open 24/7 you’ll always find this place some what busy. They offer anything you can imagine to eat, from breakfast to desert, pizza and sandwiches. Many varieties of coffees and sweets, breads and cheeses. You order using a card with a barcode and pay at the end before leaving.

A São Paulo institution, but ridiculously expensive prices. They charge almost R$70 for a sandwich!

Super Great Place to have a quick meal or a late night dinner. The place is super busy bur great.

of course delicious. But my wife’s calzone only came after I had almost finished my 3 piece sandwich. its not nice to be stared at. 😉 I also got actually disappointed with my sandwich. I think they changed the recipe or chef, because lets say 3 years ago when I also orderd tvat sandwich it came with 2-3 cm salad layer and another meat layer and some cheese to top it. that’s how I liked it. heaven! But now I got cheeeeeese, meat and greens that are not worth to mention. would appreciate a response on the timing of the sections so me and my wife can actually have dinner together and also on how I get the sandwich that Iam coming for. should have probably just told the waiter…..easy on the cheese and big on the green. Also the refurbishment it’s probably also going on since 2-3 years and still unfinished.

always busy, more expensive than normal “padarias”, but it’s a great place to have a meal at night. wouldn’t come here for breakfast though, but the pizza is amazing!

The Kiss waffle was great. It has fresh cut strawberries with whipped cream cover. They put the caramel sauce to top the waffle. It was a full plate. If you are hungry this will get you full. I had strawberry/blackberry yogurt smoothie. It was good, however I was expecting it to frozen cold, but it was more of warm cold.

This is a very popular place but can get claustrophobically busy and hideously noisy at times. This leads too long lines to pay. The service can also be slow and some of the prices are outrageous. I had a hamburger there which was good but was astonished to see that the accompanying Coke cost R$10!!! This is the cost of somewhere that is open 24 hours a day. Early birds like us are subsidizing the night owls. Beware!

This restaurant is the first place every time I arrive in Brazil. The breakfast has everything I need and it's a great first dive into "Brazil" to get you in the mood. Absolutely phantastic: the Fruit juices are natural and 100% fruit and I recommend the Pineapple-Lemongrass-Coconutwater Juice, one of the best I've tried. Coffee is okay - in my picture is a Coffe Viennaise (had lots of cream on top). Pão de Queijo are larger than usual and mouthwatering. Please get at least one! When it's crowded, there is a queue outside but it moves quickly. For Western tourists: the prices are more than reasonable althou for Brazilian standards, this is a rather pricey restaurant.

Amazing quality in a 24x7 place. Thank goodness for egg and toast at 3am!

A must go place to go while visiting Sāo Paulo. It’s a 24 hours bakery. You can consume a la cart or choose the buffet with a fixed price in an all you can eat mode. The buffet has a great variety of breads, salads, soups, some dishes, desserts, juices and much more. It’s a great concept in São Paulo. Totally recommend a visit.

Amazing place! I was thinking while I was there yesterday (Saturday) evening that this must be the busiest bakery in São Paulo! And therefore in Brazil.. and in Latin America!! The selection and variety of options available is truly remarkable. I had a very tasty soup which comes with a selection of three fresh breads included. Really yummy stuff!! The cakes display and cakes an offer by the piece look absolutely delicious although I didn't get to try them this time. Unbelievably it had been my first time here in over 6 years!! (Google told me that!). It definitely won't be 6 years before I return again. It's on my list to sample the 'média espresso' and 'pão na chapa'. A São Paulo favourite of mine.

Beautiful location with great variety. Everything looked very good. The down side is they don't have a parking lot and food is pricey (although if you are buying their bakery products, price is comparable to other locations). Everything very clean and attendants were nice.

This bakery opens 24 hours and is one if not the best bakery in São Paulo City. The soups buffet in the evening is awesome. We visited the bakery many times during our stay and is a great place for breakfast, lunch and dinner. The food is really good.

It is difficult to cook eggplant right, which is why I leave it to professionals. This eggplant was the worst of my life: eating it felt like punishment. the whole thing was undercooked. The pastries I bought were equally disappointing. All this disappointment was extremely overpriced. I might come back if every other business is closed. Otherwise, what a waste!

We came here with a big group for dinner and it was all so good! All of the pizzas were delicious and it was such a big variety! Service was amazing and they really catered to what we wanted. The dessert pizzas were a fun surprise and really delicious. The space is also really cozy and a fun atmosphere, really charming.

The Kiss waffle was great. It has fresh cut strawberries with whipped cream cover. They put the caramel sauce to top the waffle. It was a full plate. If you are hungry this will get you full. I had strawberry/blackberry yogurt smoothie. It was good, however I was expecting it to frozen cold, but it was more of warm cold.

Favorites: pastry and bakery. They have a very extensive menu, a lot of options for linch/brunch/lunch/dinner. They are perfect for any time of day. 24-hour cafe. Since we didn't know the Portuguese and they didn't know English :) ordering was a little confusing, but we survived.

It's ok. You have a huge selection of foods and drinks, and it's a 24/7 place, so you know you'll have a place to eat and relax after a great night, but it's overpriced, and it's busy. Getting your order right may not be as straightforward as it should. The food's ok, there's no complaints there, but for the price I expected more. Can't say I recommend it, but if you're near it, and other places are closed, go for it.

Just gorgeous delicious food and vibe

A must when in São Paulo ! A slice of Portuguese pizza will warm any soul any day of the week !! A solid 5 star place !

Great place for breakfast. You can choose from the menu or pay for the "all you can eat" buffet. The place is nice, good service, tasty food, a bit of pricey beverages (even water and coffee).

I loved everything about this place. It reminds me of Eataly (which also has a location in Sao Paolo). The menu and offerings are vast and you can find just about anything you want from breakfast, to dinner options… and even dessert. There’s also a little market located at the front if you just want to grab and go. The food was good and the atmosphere was busting. The place fills up quickly so be mindful of your timing.

Very nice padaria (bakery). They have a great selection of items. During lunch on weekdays they have a salad bar lunch by weight. It is very good. The baked good are extensive. They do not have a lot of exotics such as fresh coconut water or caldo de cana which are local treats. The environment is very nice and welcoming. It is very full during lunch hour and breakfast (early). They DO have air conditioning. There is NO parking around. It is very difficult to park anywhere in here. We spend $20 to park nextdoor (per hour).

This is half buffet/a la carte style or sit down dining. They offer a large menu with a variety of delicious foods. Upon entry, you pick up a plastic placard which is used to record the items you eat,and then you present the placard at the cashier when departing. Amazing selection of cakes and desserts. A bit on the pricy side but you get your money's worth. Generally busy 24 hours a day.

Indeed a place where you can have plenty of options. The staff is super friendly and the service is quick. Had a slice of pizza (you can order different pizzas) and cheesed bread that tasted amazing. Definitely a place to repeat and taste more.

Yes, it can be crowded, yes, you may have to wait, but one can always get a table and it is completely worth it. The service is friendly, professional and efficient. The cocktails are tasty, the food portion is very good and the flavour is great. Always clean regardless how busy the place is or time of the day. I bought some pastries to take away and they where lovely. No, it is not the cheapest place; however, if you consider the service, taste and quality the price is fair. Added bonus: people watching at its finest

It's one of the best bakery / restaurant in Sao Paulo and consequently it's always very crowded but it is not difficult to get a table. The menu is really good and there are plenty of options for all kinds of taste.

Man, all I can say is WOW! WOW! WOW! The food is simply amazing....I've traveled the world over, and am adding this as a priority for any time I pass through São Paulo. Wonderful atmosphere hard to find in other places I've been to in Brazil.

A popular bakery that also serves pizza and has an awesome selection of beers you can purchase as you exit. Service was prompt and polite and the pizza has to be one of my favorites of all time. When I return to Sao Paulo I'm coming back here for sure!