Royal FloraHolland Visitor Centre image

Royal FloraHolland Visitor Centre

Florist Auction house Wholesale plant nursery Wholesale florist

Established in 1911, the world's largest trading platform for plants & flowers offers guided tours. People often mention auction, flowers, flower,


Address

Legmeerdijk 313, 1431 GB Aalsmeer, Netherlands

Website

www.royalfloraholland.com

Contact

+31 88 789 8989

Rating on Google Maps

4.30 (627 reviews)

Open on Google Maps

Working Hours

  • Saturday: Closed
  • Sunday: Closed
  • Monday: 7 to 11 am
  • Tuesday: 7 to 11 am
  • Wednesday: 7 to 11 am
  • Thursday: 7 to 9 am
  • Friday: 7 to 11 am

Featured Reviews


Frequently mentioned in reviews: auction (16) flowers (13) flower (6)
Reviews are sorted by relevance, prioritizing the most helpful and insightful feedback at the top for easier reference.
  • 5/5 Seevali De A. 4 years ago on Google
    Gone ! - Gone !!- Gooooone !!!- 20 Million Flowers a day! I visited the Aalsmeer flower auction at about 8am on Wednesday 8th May 2019. The tickets cost €8 for adults, €5 for children 6-11 and free to smaller children. Tickets are available at the Visitor centre. The auction starts at 7am from Monday to Friday and continues until 11am except on Thursdays when it closes at 0900. After purchasing my ticket, I walked up the short staircase to the visitor's bridge at the auction complex. The sheer size, the enormity of the open floor took me by surprise. I later learnt that the floor space at this FloraHolland warehouse is 1,300,000 square meters. The visitor's bridge is about 4 to 5 metres above the floor of the warehouse and at least 200 metres long. Like the other visitors, I too walked along the bridge towards the auction rooms, observing the movement below of large numbers of mini electric powered transport trains loaded with containers of flowers and plants moving on a network of crisscross railway system. From the height of the walkway, I could not help admiring the design of that accurate, precise and predetermined movement of those flower-full containers as in a mini train system. The visitors cannot get any closer to the actual flowers than when standing on this elevated walkway above the busy floor. The emphasis here is on the flowers, not on the tourists. They come here to see the massive floral auction, where millions of flowers are traded daily in a very efficient manner. The auction rooms, where the flowers are traded are at the far end of the bridge. Visitors cannot enter the auction rooms reserved for traders and buyers. It is similar to a large lecture room for 300-400 students with their computers on the desk. The two electronic circular auction clocks replace the teacher's board. The information needed by the bidders, the price, number of flowers per container, minimum number of containers that can be purchased as well as quality and seller info etc. appear on this clock. The bidding starts at a high price as seen from the position of the ball on the circular clock. As the price drops, the ball on the clock drops too stopping when the lot has been purchased. Every offer takes only a few seconds before completion. I understand that 30 million flowers with a turnover of 8.8 million Euros are traded here in one single day. Once sold, the containers are directed to the buyer, who would remove them for redistribution or export. It was a fantastic experience watching this flower auction in action! Note - This is only an auction. To see flowers at close hand and enjoy their beauty we visited "Keukenohoff" gardens.
    13 people found this review helpful 👍

  • 1/5 volvo b. 2 years ago on Google
    toilets and showers like in central africa but parking like in paris one place but you have to pay for two cars
    3 people found this review helpful 👍

  • 5/5 Vladimir S. 7 years ago on Google
    Unbelievable fun to watch, humans just like the bees pull around carts filled with flowers in well choreographed movements. Certainly worth a visit - but do come as early as possible in the morning to see thr operations in full bloom. Later around 11 am almost all flowers are gone , shipped to their destinations
    3 people found this review helpful 👍

  • 4/5 Magali V. 1 year ago on Google
    Great place to visit early mornings on week days. Closed Saturdays & Sundays. Co-operative of flower & plant growers. Visitors can witness the huge distribution of flowers. Tickets can be bought at the Visitors Center at arrival. Opening 7 am.
    3 people found this review helpful 👍

  • 5/5 Pavan W. 1 year ago on Google
    The experience of this flower auction market is beyond words. Everything is stunningly managed under one roof. Flowers are amazing, highly recommended for farmers, florists & visitors.
    1 person found this review helpful 👍

  • 5/5 Jule 2 years ago on Google
    Great Experience! You’re on your own on the tour with the oxidation travel app, but it’s super interesting to see!

  • 5/5 Isaac M. 2 years ago on Google
    Excellent 👌 flower expo in the world. Your moment is never boring at this place. You are close to nature's bounty, beauty and colors.

  • 2/5 Kristina G. 2 years ago on Google
    The auction had been changed to online. No in-person auction happens at here anymore. It was just a long passage to see their staff moving flowers. I think the entry fee is overpriced.

  • 5/5 Rogier de K. 2 years ago on Google
    Biggest auction in the world, really nice to visit. Impressive.

  • 5/5 Arieh S. 6 years ago on Google
    Great place to visit. Wonderful flowers and interesting activity

  • 5/5 A J. 1 year ago on Google
    Beauty and industry meet and dance.

  • 2/5 Tomasz p. 2 years ago on Google
    Flora is ok but the companies in it are not entirely. Bery many people do the work for little money. _____ Security, I don't know what it is for. Two bicycles were stolen from me at the same time, fastened to a stand and to myself. No help on their part

  • 5/5 Mohamed Aziz Ben S. 1 year ago on Google
    The Best Flowers in the world

  • 5/5 Terence K. 1 year ago on Google
    Good place to visit if you want to see 60% of world's flower trade and logistics. The actual in person auction is no longer there. Only online auction these days in 2023.

  • 1/5 Grzegorz C. 1 year ago on Google
    I read your opinions about this fantastic place and I would like to share my opinion with you, just look into pictures, the best place in Holland. Royal Flora Toaletes for drivers! 🤢🤮🤢🤮🤢🤮


Call +31 88 789 8989 Open on Google Maps

Amenities


  • Payments
    • ✓️ Debit cards
    • ✓️ Credit cards
    • ✓️ NFC mobile payments
  • Accessibility
    • ✓️ Wheelchair-accessible car park
    • ✓️ Wheelchair-accessible entrance

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