I got the digital card, but I’m reviewing here so I can give my thoughts. I bought the 72 hour card, which initially looked quite pricy until I found out the usual ticket prices of the museums here. The card saved me a lot of money and allowed me to visit places I’d normally be priced out of, like the ARTIS Zoo! The only issue I had was that the app was slow, and the descriptions were sometimes incomplete. It doesn’t tell you ANYWHERE that the bike rental is only included for a day - apparently the workers at the rental shops get a lot of confused people expecting longer rentals. I had a little trouble with websites crashing when I tried to book time slots, but staff at the locations were always understanding. Overall, this card is well worth the money! Lots of amazing spots to explore for no extra cost, and free transit is always a plus. But always take the in-app descriptions with a grain of salt.

I liked the I Amsterdam Store, it's a great place to go and get information on where to go in Amsterdam. There are a lot of souvenirs here and while it's on the pricy side, it's good quality and it's locally made too supporting the community which is awesome! I needed a pack of cards because well, I was in the area and I know that when I'm visiting I like to have a little entertainment and the pack of cards I got from here was great and it adorned pictures of Amsterdam, I still use that pack to this day. The staff here are super helpful and can direct you to some of the best places in the area to make the most of the time you have here. If you're in Amsterdam and you need to buy a bus or metro tickets, a lot of places do sell them but I did find it was better to buy them here because I could then ask questions about where to get off or when the last metro leaving the city. I recommend Amsterdam for sure!

There are many I Love Amsterdam style souvenirs to choose from

I Amsterdam store : Must buy the city card. Me and my wife got the 24h city card and it was well worth it. Listen to when I say this, You save money by buying this as most museums and ferryboat rides will cost you more if you were to buy them separately! The Museum of Canals ( tells you the early history of the canals ) for 2 people would cost you about 33 euros. If you where to hit up the rijksmuseum, That would cost you 45 euros for 2. Just by visiting those you have already recouped one price of 1 city ticket plus if you were to hit the canal cruise as well either through Stromma or Lovers, The price would be minimum of 32 euros for 2, AllardPierson museum for 2 is 39 euros, At that point by getting this city card, You have already recovered your ticket price and them some, Plus All public transport is included in the city card!! This all comes down to your willingness and how much you want to walk or take the public transport. The City Card cost us 120 euros for 24 hours. The service value we got was a total of 159 euros. The ONLY downside to this card is this : The Van Gogh museum and the Anne Frank museum don't accept the I Amsterdam card any longer. Plus for the windmills and attractions that are outside of the Amsterdam inner city and go into the Amsterdam area, You have to pay for that separately for that trip. I would have happily paid 10-20 euros extra if it meant that I can travel the whole Amsterdam area and not just the city. I implore you, Don't be a fool and don't go without this card and pay separately for everything. If you find the 24h too short, Then go with the 48 hour card. It might seem steep at first but it pays itself off very fast with access again, Free public transport plus bike rentals.

Once in a life time your should Visit Amsterdam.. n once u being there u will wait for your next trip.. Try to spend as much day you want to spent there... every place is awesome there in Amsterdam.... I ❤️Amsterdam... Do check my pics

Honestly, I don't know much about the store but I visited there and got this Amsterdam card. This is a life server. I travelled for 3 days using this card and visited many places in Amsterdam. This card can save up your travel expenses. Highly recommend buying a card if you planning to go to Amsterdam♥️

Nice shop with Amsterdam souvenirs. Friendly and helpful staff. Recommended to visit, probably you will find something for you.

We booked the card online and just pick it up there when we arrived in Amsterdam! Which is so nice because we arrived there with the train and the store is in the train station! The staff there were sooooo nice and helpful. We booked the card for 24 hours and they explained us everything. Also gave us a bag of chocolate! This card is just everything hahahah I really really recommended everyone who's planning to go to Amsterdamse just get this card! You can do everything with this card😂 transportation,museums,cruise canel,discount for food and almost everything lol If I could go back at that time I would buy the card for 72 hours😂 because the one we bought for 24 wasn't enough soooo plan everything good see which one is good for you! Oh you can also get the card at the store! But we ordered it online first so we can book time slot of some museum in front🥰

Funny system that you buy the I Amsterdam card on line but have to swap it for a physical card at the shop. Why not go all digital? (An app with your card where you also can book the time slots at the museums would be great in the future!) Very unfriendly staff at the counter, not a single smile for us! No questions are allowed during her prepared speech, she tells you off for interrupting, but she’ll gladly tell me things I already know (I did, after all, research and buy the card on line!). The I Amsterdam-card is a good product and therefore the staff can be as unfriendly as the like because their product will sell no matter what. It’s a pity they don’t realise their treatment is the first impression many tourists get of the city of Amsterdam and it’s not a good impression…

Located at the back of Amsterdam Centraal, the store offers local gifts and souvenirs like the veloretti bike bell. Also has information for tourists. We thought the staff were a bit aloof even though the store wasn't busy when we went but perked up when they knew we were buying something. Has a long table of ipads too to look up information.

Nice shop with specific Amsterdam souvenirs. Friendly and helpful staff. A lot of interesting things: wine gum, lemonade post, skateboard and shoes made of recycled chewing gum, paper vases, silver jewerly presenting Amsterdam houses or map of Amsterdam, jar-handmade lantern, books, cushions, cups etc. Recommended to visit, probably you will find something for you.

Extremely expensive souvenirs. If you happen to buy anything from here, you most probably didn't explore the city at all. One great thing about the existence of this store is that you can get your physical I Amsterdam city card from here. Waaaay more convenient to quickly scan your card and get into public transport than constantly having trouble with the QR code from the app. Last, but not least, walking in a place which should give you a sense of what the city and the Dutch culture are like (which it doesn't do in any way), I myself being Bulgarian was deeply confused by having to listen to Azis' songs during all the 20-30 minutes I spend here.

Card pick up Worked out fine! Easy to find in central station.

Nice place, creative things, good gifts. Some prices are not correct.

If this is the location at the train station then I will comment. We were visiting Amsterdam and happen to go to this store to purchase some gifts for family. There was a sales clerk standing at the standalone cash register in Thursday September 15th around 6:30 pm. She was not helpful at all and did not want to assist me or answer any questions. Not a great client experience. Please provide training to your staff. I would not rate you any stars

Had an extremely RUDE encounter with the young lady servicing the desk this morning. Nothing like being yelled at first thing in the morning. I wonder how she is able to work in a customer service position when her attitude is so poor. A most unpleasant welcome to Amsterdam.

Bought thecard online and collected here! I’m writing in to compliment your staff Nipah whom I’ve met yesterday at the Iamsterdam card collection point at central station yesterday. Being new to Netherlands, nipah welcomed me with her warm smile and passion. She went the extra mile to make me feel welcomed as a tourist to this beautiful of Amsterdam. I would like to express a sincere thanks to your team and the great customer service. First impression in any country are very important in establishing an image, and Nipah definitely showcased the passion and friendliness the Dutch are famous for. Thanks for giving my Amsterdam trip a great beginning. Thank you Nipah and your team!

2 staff yesterday at the counter when there was a big queue. I wish the Amsterdam card would allow visitors to board the RNEt bus also.

The staff in the store was very friendly and super helpful. The automated machine to buy the City Card at didn't accept by cards but I was able to purchase it from the counter. I got the 96-hour card and, if used correctly, this card is a great benefit and I defiantly got my moneys worth out of it. The tram alone is €7.50 a day and if you did at least one of the expensive museums in a day it should almost pay for itself. Do two or three in a day and you'll come out on top.

Employees are so cute

Minus two stars for the fact that I paid 60 euros for the card and there was no city map included. Disappointing.

We bought the map for €2.50 and then just got a daily metro pass for €9 each. The IAM pass seems very expensive to me and I cannot recommend it.

Had a problem online buying a pass, came to the store and they fixed the issue live on the spot! Great customer service!!!

Everything was good I bought a regional pass from here. As of June 2022 it was 36.5 euros for 3 days. They don't not accept cash. It would have been much better if they have accepted euro's.

Crazy that it only opens at 10am and then there was a huge queue. The process of activating your digital card isn't easy with random hidden emails! I'd also suggest getting an actual card rather than digital. The app is poor and don't try to follow directions to the Zandaam ferry as you'll end up at their offices!!! Just one example with the lack of information.

It was a poor experience. None of the employees were helpful. All of them were impatient. They should NOT be employed there! I end up buying the digital I Amsterdam City Pass through the I Amsterdam mobile app. Don't bother asking them for help if you're a tourist and can't speak Dutch. They are not helpful and just switched off. I Amsterdam, if you're reading this, I invite you to send your customer facing employees for training, coaching and performance improvement.

Helpful gentleman, who offered some nice recommendations. They charge €2.50 for a tourist map! Apparently there are too many tourists who visit Amsterdam, (yes he did complain about the number of tourists and the litter). So they charge for the maps!! Remarkable.

Not good dj songs are very bad