Soto's Jewelry image

Soto's Jewelry

Jewelry store

One of the Top rated Jewelry stores in Rockford


Address

3504 E State St, Rockford, IL 61108

Website

sotosjewelry.com

Contact

(815) 962-5515

Rating on Google Maps

4.90 (1.4K reviews)

Open on Google Maps

Working Hours

  • Monday: 10 AM to 6 PM
  • Tuesday: 10 AM to 6 PM
  • Wednesday: 10 AM to 6 PM
  • Thursday: 10 AM to 6 PM
  • Friday: 10 AM to 6 PM
  • Saturday: 10 AM to 4 PM
  • Sunday: Closed

Featured Reviews


Frequently mentioned in reviews: helpful (33) Brenda (32) great (27) service (26) customer (20) helped (20) Brandon (20) jewelry (17) nice (16) amazing (16)
Reviews are sorted by relevance, prioritizing the most helpful and insightful feedback at the top for easier reference.
  • 5/5 krystellvlogs n. 3 years ago on Google
    Jaqueline was really helpful🥰
    2 people found this review helpful 👍

  • 2/5 Kirsten V. 3 years ago on Google
    My son has had his chain a year. It has broken twice. They charged me twice . The first time was within the first month or two.. It was of no fault of his. Which is frustrating. I invested alot of money into something that has broken twice in a year and having to pay for it to be fixed both times. That is wrong . I would have been a repeat customer but after my personal experience here and hearing from word of mouth that this isn't an uncommon occurrence, I don't think I purchase anything more. As I would be risking the expensive items to break
    2 people found this review helpful 👍

  • 5/5 Dleon J. 3 years ago on Google
    Jacqueline was a great salesperson
    2 people found this review helpful 👍

  • 5/5 Ana D. 3 years ago on Google
    Jacky was very helpful and answer all my question .
    2 people found this review helpful 👍

  • 5/5 Brad H. 9 months ago on Google
    A lot of pretty/very knowledgeable and helpful ladies are there to assist as soon as you call or enter the business. Very attentive and smiles the whole way around. The security at the door was kind enough to give his seat to my mother as the jewelers in the back of the house inspected her ring for repair. 5 ⭐ experience. Reccomend!
    2 people found this review helpful 👍

  • 5/5 Dominque J. 3 years ago on Google
    I’m very excited about my jewelry especially my customized ring, service was good and I will definitely be back! The person who assisted me made sure I found everything needed at a timely fashion and she was very nice and helpful
    1 person found this review helpful 👍

  • 5/5 Aaron R. 3 years ago on Google
    Brenda is the best, excellent customer service
    1 person found this review helpful 👍

  • 5/5 Summer C. 3 years ago on Google
    Jacky was very helpful and attentive to my needs as a customer! Would highly recommend shopping there and having Jacky guide your experience.
    1 person found this review helpful 👍

  • 5/5 Julie B. 2 years ago on Google
    I had an old damaged wedding ring just sitting in my jewelry box for years. I took it to Soto's Jewelry asking if they can make it into something else. It is amazing, I just love it. They also re-created an earring for my daughter. I saved the earring we had since she was a small child and they were able to make a match. Turned out great. We are so happy with the outcomes. I would definitely recommend going there. <3 Thank you!
    1 person found this review helpful 👍

  • 5/5 Nicholas R. 10 months ago on Google
    I was well taken care of. They did great work. And were super personable. Cleaned my piece for me and gave me some education on the pattern of chains.
    1 person found this review helpful 👍

  • 5/5 Oscar S. 3 years ago on Google
    Brenda, You were amazingly great at helping me find the perfect piece of jewelry for my significant other! Very detailed in the descriptions of each items I took a quick look at. Very Professional, Very Polite. I’m definitely come back soon and asking for your help. Once again, Thank You in helping me make the right choice and decision I’ve yet to make.

  • 5/5 Amy J. M. 4 years ago on Google
    Brenda Thank You So Much for your hard work, patience, & quick thinking skills. Your customer service is the greatest! We can’t say enough about your efficiency and sparkling personality! Your people skills are immaculate as well as all the beautiful jewelry. The entire staff at Soto’s is so welcoming! Come to Soto’s for THE BEST SERVICE & Sales on fine jewelry! We highly recommend Soto’s as the only place to get ALL your jewelry needs! Why would you need to go anywhere else?

  • 5/5 Gilbert M. 3 years ago on Google
    GREAT PLACE TO GET GOOD JEWELRY !!

  • 5/5 Isaiah G. 3 years ago on Google
    Brenda helped me and my fiance a lot in helping finding the perfect set for our wedding rings. She also helped us find a pricing to meet our needs. Definitely a great store to come to!

  • 5/5 JD The K. 3 years ago on Google
    Brenda was a great . She had very good communication skills she didn’t stop until she had her job done I would recommend her and her place of work to others

  • 5/5 VW 3 years ago on Google
    Brenda did a magnificent job assisting me with my recent purchase. I highly recommend Soto's Jewelry!

  • 5/5 tehavis t. 3 years ago on Google
    Brenda is AMAZING SHE IS VERY PATIENT AN WILLING TO GO ABOVE AND BEYOND TO MAKE SURE HER Customers Happy I Really appreciate her and would tell anybody to do business with her. Thank you Brenda for everything you are amazing

  • 5/5 Aerianna C. 3 years ago on Google
    The manager Brenda C. was such a huge help. I wanted a nice necklace with my sons name on it, she showed me different ways we could customize the necklace and different chain lengths to make exactly what I wanted. She was honest about what would look good or what wouldn’t. I definitely recommend Soto’s Jewelry.

  • 5/5 Tracy O. 3 years ago on Google
    The environment was welcoming!!! Natalia was by far the best at customer service!!!!! I felt like she was my best friend because she knew exactly what I would love. Natalia spirit was joy and she kept a smile on both our faces!!!!! Because of Natalia, I’ll always go back to Sotos!!!!! Thank you!!!!

  • 5/5 Alex M. 3 years ago on Google
    Brenda good worker helped a lot she’s the best thank you

  • 5/5 Madison L. 3 years ago on Google
    Brenda was super nice, super respectful! Definitely helped me find the perfect pairs of earrings for me!

  • 5/5 Michael E. 3 years ago on Google
    Lupe was very nice and helpful... Everything went well 😊

  • 5/5 Alex G. 3 years ago on Google
    Great service!

  • 5/5 mysons30 3 years ago on Google
    Brenda was very nice and helpful. My experience was great!!!

  • 5/5 Vinell F. 3 years ago on Google
    Brenda was very professional and I personally would love to be a life long customer because of her customer service. Very lovely lady.

  • 5/5 Maurice B. 3 years ago on Google
    Brenda is awesome, very professional and very helpful....

  • 5/5 Jalisa T. 3 years ago on Google
    Brenda I loved working with her.she was very nice professional and very respectful.I recommend her to new shoppers and I will definitely be back to shop again....THANK YOU BRENDA

  • 5/5 Rickell W. 3 years ago on Google
    Brenda Very nice lady! Thank you so much! You were so much help!

  • 5/5 taylor J. 3 years ago on Google
    Brenda was helpful and sweet. She went above ands beyond and great service.

  • 5/5 Seay the G. 3 years ago on Google
    Went in to look around and walked out the door with an awesome gift for my love. Great and friendly service!!!!

  • 5/5 Shinisha W. 3 years ago on Google
    Brenda She was very helpful and very honest. I would refer others to Sotos jewelry.

  • 5/5 Ninha b. 3 years ago on Google
    I Love it here

  • 5/5 Xavier Z. 3 years ago on Google
    Brenda was very very helpful Will back forsure

  • 5/5 Saul M. 3 years ago on Google
    Brenda really helped me choose the best earrings I am very happy with my Purchase highly recommended her!

  • 5/5 Juan R. 3 years ago on Google
    Brenda was very helpful ,i was more then pleased with my purchase if i ever go back i would love for her to help mebout again!

  • 5/5 celena c. 3 years ago on Google
    Brenda i love her shes always willing to help

  • 5/5 Deangelo S. 3 years ago on Google
    Did me a custom world pendent that was bigger then I expected it is amazing they did a great job I definitely will go back again when I come up with something else I want custom

  • 1/5 Keelé S. 3 years ago on Google
    I reached out to this company on IG and FB for baptism jewelry and got no reply. They clearly saw my message and ignored it. I only reached out because I heard how “good” of a company they are, but I second that.. sad to say but looks like I’ll have to go back to Chicago just to find or possibly get a baptism necklace made.

  • 5/5 Donna M. 3 years ago on Google
    Brenda thank you for helping me and my wife to up grade our wedding ring she was very nice and pleasant and helpful thank you 😊

  • 5/5 Gabriel De La R. 3 years ago on Google
    Brenda was amazing and beyond helpful. Absolutely recommend to everyone.

  • 4/5 Rel M. 3 years ago on Google
    BRENDA Very fast service and helped me find what I wanted but never followed up with me about my account like I was told.

  • 5/5 Yazmin M. 3 years ago on Google
    Brenda Sanchez was very nice & very very helpful!

  • 5/5 Rhonda T. 3 years ago on Google
    Brenda, was wonderful had all the knowledge for the jewelry. I will definitely be coming back. Thank you much‼️💖

  • 5/5 Mysolyn T. 3 years ago on Google
    Brenda helped me out I highly recommend her!

  • 5/5 Marcus S. 3 years ago on Google
    Benda is the best if you need jewelry definitely go to her for sure

  • 5/5 Tanea T. 2 years ago on Google
    The staff always give me a warm welcome the moment I enter the door. They are always ever to help. I bought a necklace and charm for Father’s Day and I had a situation with my a chain ans charm I bought for my husband which we thought the charm was missing and the manager Brenda went above and beyond speciations to help me find the charm. The whole time I had it at home is my safe 🤦🏽‍♀️. I immediately called to tell her that I found it and I appreciated everything she did to help.

  • 5/5 Sergio R. 2 years ago on Google
    Natalia has great customer service! She made my experience here amazing and easy. I will definitely go back to get my jewelry there from Natalia

  • 5/5 Juan B. 2 years ago on Google
    Brenda was so wonderful when she helped me find the perfect chain and charm! She deserves a huge raise ASAP! She is the best and I will definitely go back to her for all my jewelry needs!

  • 5/5 lili 2 years ago on Google
    Anahí was a very Helpful person, Great Deal on stuff.shop here !

  • 5/5 Arielle W. 2 years ago on Google
    Brenda is amazing! I love working with her. She is always quick to help me when I come into the store. She is kind and points me in the right direction when I am unsure of what I really want to buy. I’ll keep coming back for sure!

  • 5/5 Jordan T. 2 years ago on Google
    Brenda was able to help by showing me a variety of different options that would best suit what I was looking for. Very happy with my experience and would recommend Soto for sure!

  • 5/5 Varo Fence C. 2 years ago on Google
    Would recommend, this establishment has a great selection of gold. I’ve bought my wife many gifts from here. They made her a custom gold pendant with her mother’s picture, a very special gift my wife will never forget. They offer simple financing and great customer service! I’ve spent a lot of money here! This is the only place I will go for gold! 🔥👍🏼❤️

  • 5/5 Fabiola E. 2 years ago on Google
    La señora Lupita, did amazing helping me finding exactly what I wanted ! She’s the best .

  • 5/5 Dustin S. 2 years ago on Google
    Lupita valencia is the best helped me out and got me icey

  • 5/5 Shari B. 2 years ago on Google
    Brenda was patient and kind while helping my son and I chose similar matching chains and charms. Great customer service

  • 4/5 Mark C. 2 years ago on Google
    I had great experience today at Soto's. Customer service lady was awesome even though she was trying to get me to purchase more lol. It was all good

  • 5/5 Angel M. 2 years ago on Google
    Diana was so helpful and patient with her customer service is impeccable. I will definitely shop here again

  • 5/5 Zapz G. 2 years ago on Google
    Love my new ring!!! The lady name diana was super nice and helped me walk out wit a new ring :)

  • 5/5 Jesus B. 2 years ago on Google
    Lupita Valencia. Awesome worker. Thanks Lupita for taking ur time with us.

  • 5/5 IDGV 2 years ago on Google
    I had a great experience at Sotos. Natalia helped me pick the perfect charm for me and a ring for my girl. I will be coming back and having Natalia help me!

  • 5/5 Tamara T. 2 years ago on Google
    Brandon was very helpful. He has a wonderful personality. For sure coming back for him again.

  • 5/5 Brittney H. 2 years ago on Google
    This me and my husband’s favorite Jewelry store and I love the customer service everybody is so much help! Thank you for helping me today Diana Lbarra!🥰❤️ Really appreciate it and I’m happy with my purchase

  • 5/5 Kimberly S. 2 years ago on Google
    Diana was very helpful, courteous, and knowledgeable. I had a very pleasant experience and would highly recommend Diana and Soto's!

  • 5/5 kenny j. 2 years ago on Google
    Came in to pick up my daughter necklace. Then I was looking for a necklace for my self. Diana was very helpful. Then she help me find me a necklace and a great charm. Then she went even one step further got me financing. So I got to walk out with both. If your looking for jewelry and great customer experience. Come on down to Soto 's.

  • 5/5 Alejandro A. 2 years ago on Google
    I spoke with Lupita today and she helped me pick something out nice for my son. She was really nice and very helpful.

  • 5/5 Isaiah F. 2 years ago on Google
    Natalia helped me out with a custom piece and it came out better than I could imagine! I will definitely come back

  • 5/5 Manda G. 2 years ago on Google
    Customer rep Estefania was very helpful with assisting me in picking out and helping complete purchase of my items today.

  • 5/5 Erika J. 2 years ago on Google
    Zarai was really great! So helpful and super friendly, found everything I was looking for and much more!

  • 5/5 Nancy C. 2 years ago on Google
    Anahi was really helpful in finding everything I was looking for. Always great service.

  • 5/5 KAMA W. 2 years ago on Google
    Thank you to Brandon, a wonderful salesman, for bearing with my pickiness and showing me many options! I will be back!

  • 5/5 Jessica A. 2 years ago on Google
    Estefania was so helpful and sweet. She definitely helped me get a good deal and choose exactly what I came in for! Will definitely come and shop at Soto’s again with her help!

  • 5/5 mary s. 2 years ago on Google
    Brandon was very helpful and knowledgeable about the products,great costumer service even went as far as putting the earrings on the twins ears.

  • 5/5 J B. 2 years ago on Google
    Lupita Valencia was very helpful. Great customer service

  • 5/5 Alexandra S. 2 years ago on Google
    I’ve been coming here for years! It’s always a great experience. I was helped by Stephanie & Brandon they were both amazing to work with. I’m so happy with my purchases & most definitely will be back!!

  • 5/5 Djimon J. 2 years ago on Google
    I was assisted by Diana, she was extremely nice and sweet. She helped me pick what she thought was best for me. This was my first time shopping here and she made me feel extremely welcomed. 15/10 for Diana. She is an S+ tier saleswoman.

  • 5/5 Natasha H. 2 years ago on Google
    Brandon was very helpful. I told him that I have been shopping with Sotos for years way before they moved over to E State and bought many pieces from them. I also told him that I wanted something different and he gave me what I wanted.

  • 5/5 Terynique H. 2 years ago on Google
    I had a wonderful experience, Lupita V. Was amazing with helping me picking out the best pieces for myself and I love each and everyone of them. She was kind, helpful and very nice. Highly recommend her to assist with your future purchase.

  • 5/5 Ruth T. 1 year ago on Google
    The customer service was awesome. Natalie(I hope that's how she spell her name 😆) was very attentive to what I was looking for. Her personality was great. The store was clean and organized.

  • 5/5 Brittany T. 2 years ago on Google
    Lupita Valencia #66 She was amazing and was very attentive and helped me Make a decision! She was just so sociable and had great energy! When I go back I'll definitely be shopping with her again in the future!

  • 5/5 Lupita R. 2 years ago on Google
    Had the pleasure of working with Diana. She definitely did a good job at helping me pick my birthday gift to myself. She was very detailed and helped explain everything in detail.

  • 5/5 Kara S. 2 years ago on Google
    Emily was amazing she was patient kind. She went above and beyond to help my daughter find exactly what she wanted. I will definitely be back soon.

  • 5/5 Chey K. 1 year ago on Google
    I love Soto’s Jewelry. It’s always a welcoming vibe and Lupita is the best. Her customer service is on point and she ACTIVELY listens.

  • 5/5 Brian V. 1 year ago on Google
    Had an awesome experience an got what was needed. An Brandon help me very well an had good customer service.

  • 5/5 Janelle H. 1 year ago on Google
    Lupita was wonderful she was helping and she explained everything exactly wonderful experience and I will be back 5 stars

  • 5/5 Kenneth B. 1 year ago on Google
    Lupita valencia was great she help me pick the right chain and was very nice and helpful….

  • 5/5 Dray K. 1 year ago on Google
    It was my first time at Sotos and Natalia really helped me pick out the jewelry I wanted and she was open minded about my decision Thanks again!

  • 5/5 Barbara M. 1 year ago on Google
    I enjoyed my visit at Soto's, Salesman was truly genuine, with quite a lot of fine quality and expertises for future visits. Thank you Branden

  • 5/5 Jennifer G. 1 year ago on Google
    Brandon was extremely helpful! Beautiful options, each time he came back with something closer to what i was looking for.

  • 5/5 Kim B. 1 year ago on Google
    I appreciated Brandon’s service today. He advocated for me and understood my frustration on a custom made item I been dealing with. It turned out amazing but was a process getting to final product. Appreciate you Brandon and he’s always honest with you! He made sure I was taken care of in the end.

  • 5/5 cecilia g. 9 months ago on Google
    Highly working with Brandon! Brandon helped us pick the perfect chain for my son and took us last minute but assured us he always puts the customers first. The process was quick and no strings attached. Everyone was so friendly and helpful but we will coming back to Brandon pretty soon! Great customer service

  • 5/5 Dana J. 1 year ago on Google
    Brandon was honest and knowledgeable about the jewelry he presented to me. He showed me a lot of options and didn’t pressure me to make a decision. He was funny and great to work with as I made my first purchase from Soto’s. I already have a custom anklet on order for myself and can’t wait to get my sons in there to pick out a piece for them too. Go to Soto’s. Ask for my boy, Brandon. You won’t be disappointed.

  • 5/5 PenneyOreoluwa �. 1 year ago on Google
    Soto Jewerlers Sergio was amazing. He went way out and beyond to help me purchase a ring and get financed I couldn’t speak higher of someone that I don’t even know to go out and help me as much as he did, and he was so extremely professional not only did he help me as he took the time to show me rings and I’m in a complete different state over the phone so that I could get the correct size for my husband!! Thank you Sergio for all your help. You truly are amazing.!!!

  • 5/5 Angel M. 1 year ago on Google
    I came to Sotos jewelry to get my watch repair it did took them a while because the parts to my watch are hard to find since is discontinue but they eventually got it done I just want to say that Brandon was great help to get this done.

  • 5/5 jill r. 1 year ago on Google
    Brought in rings to be resized. Received excellent service from Brandon. He made sure my rings fit perfectly. Highly recommend Soto's Jewelry for all your jewelry needs.

  • 5/5 Treshaun M. 5 months ago on Google
    Brandon was very helpful and nice. Even tho I didn't buy anything he definitely got me wanting to come back, which I am because I need that necklace and earrings. Thanks again Brandon for your great customer service skills.

  • 5/5 Ivan s. 5 months ago on Google
    Lupita took care of me really well. Always a pleasure doing business with Soto’s

  • 5/5 Abrianna S. 5 months ago on Google
    Lupita was amazing, this is my third time here at Soto’s and she takes care of me every time like I’m the only costumer in the world I love it!

  • 5/5 Unknown L. 6 months ago on Google
    Nayeli was phenomenal,. She was very attentive to all of my wants and needs. What I really enjoyed was her company and I loved that she was very patient with me. I felt bad for steadily, having her to go to the back, but she reassured me that is what she is here for and she will do it however many times she needed to. she definitely puts the customers first.

  • 5/5 Christina W. 4 months ago on Google
    Brandon was very helpful today with all our needs, I have been buying my gold with Soto’s for 25 years and my children now buy from them too, I have never been unsatisfied! Customer for life

  • 5/5 T. W. 4 months ago on Google
    Lupita is a very great sales lady. Friendly and informative.

  • 5/5 Chynna L. 5 months ago on Google
    Brandon is an excellent worker. He listened to my ideas and also gave a variety of options to accommodate me. His customer service is amazing!


Call (815) 962-5515 Open on Google Maps

Amenities


  • Payments
    • ✓️ Debit cards
    • ✓️ Credit cards
    • ✓️ NFC mobile payments
  • Offerings
    • ✓️ Repair services
  • Accessibility
    • ✓️ Wheelchair accessible entrance
    • ✓️ Wheelchair accessible parking lot
  • Service options
    • ✓️ In-store pickup
    • ✓️ In-store shopping
    • ✓️ Same-day delivery
  • From the business
    • ✓️ Small business

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