Really great group of people at Grunos. Whether I'm at the Madison or Rockford store, I always end up having more fun, and hanging out way longer than I intended talking to Jessie, Ida, Brad, etc. Funny enough, as I've been patiently waiting for my dream watch, I decided to pop into the Madison location on a whim and snag a sharp little Hamilton Khaki. A watch I always wanted when I was younger. A great piece to add to the colection as I waited for my first Rolex. As fate would have it, a week later I got a random call and almost fell out of my chair. At long last, my GMT had arrived. Picked it up from Ida yesterday and I absolutely love it. Can't thank them enough for always taking the time to talk, listen, and educate. Great experiences amongst great company is hard to come by these days in a B2C relationship. This group is different. I'll be a customer for life.

Overall poor experience at Gruno’s. I very patiently waited 3+ years after being promised that a watch was ordered for me to celebrate an important milestone. The story changed multiple times over the last 1.5 years on when the watch would finally arrive, but I continued to be patient given how some things are outside the stores control and the continued reassurance from my sale associate that the watch was ordered and would arrive soon. That sales associate eventually left Gruno’s and now come to find out that the watch was never ordered and that the owner ultimately decides which watches to sell to who. That’s fine and I respect that, but I wish Gruno’s would have been honest at the outset instead of pitching me on how the Gruno’s experience is much different from the bigger ADs and ultimately leading me on for several years by telling me that the watch was ordered and would arrive “any day now”. 9/3/23: Ekroop Sekhon's review hits the nail on the head and ran into the same lies as they described. Don't trust them with a deposit before they have the watch and find a different AD. If you're set on shopping there, avoid Victoria and Tyechia.

Every single time my friend has brought her ring in for the 6month(?) inspection that same night/next day her diamond falls out and she has to wait about three weeks for it back. It's no coincidence that the only time her diamond falls out is after they "inspect" it. Three times this happened so far.

I have visited Gruno's a few times and each time my experience has been extraordinary. It is a one-stop shop for all your jewelry and watch needs. I recently got my Rolex serviced there and the seamless experience drew me back to the store to buy a watch from them and then subsequently bring my wife along to explore their jewelry. Ida's expansive knowledge on all things watches and jewelry, will no doubt keep bringing us back to Gruno's.

Straight up was told that if you want a Rolex from this store, you have to have history buying jewelry. So I went ahead and bought a few gifts totaling around 50k. Now 9 months later I'm still on the wait-list for a watch and getting the same type of runaround as others have noted recently. Ridiculous. If you're looking for a watch, I would avoid shopping here at all costs and find a honest dealer that doesn't play these types of games.

Had a pretty bad experience here. I came into the store about 2 years ago and told them I was interested in a Rolex. I understand the demand and lack of supply so I admitted to them I am willing to wait. I met with the sales associate in person and told her which model I was interested in and why. She was nice, well mannered and gave me her card at the end of the interaction. Fast forward to April 2023. I thought I would check in as I have not heard anything from Gruno’s or the sales associate I originally spoke to. Now I understand the demand is high but my co worker told me he successfully purchased a Daytona from here after 11 months of waiting. So I decide to be patient. I decided I to call to see if the sales associate is there. I was told she no longer works there, and hasn’t worked there for at least a month. I asked If I could be set up with someone new, and they told me that would be no problem. I arrive and am greeted at the door by an associate who I assume must be a newer hire. She doesn’t introduce herself. She instantly tells me that if I’ve met with a previous sales associate, my interest is noted and I should continue to wait. She proceeds to stare blankly at me as if to say that this is as far as this interaction would go. I soon found out why she was being standoffish. I politely state to her that I would like to update which model I am interested in, as Rolex has since released newer models over the past year and a half (I didn’t say that last part out loud). She finally invites me away from the door and into the store to look me up in their system. Much to my surprise I’m not in their system! She says there is no record of me. She proceeds to ask me if I came in to the store or if I sent an email, referring to my previous conversations with the former sales associate. I tell her that it was in person. I ask her how it could be that I’m not in the system. She says sometimes when people contact us through email or phone, we don’t put them in our system. I again told her I was here in person. She says to me, in an annoyed tone, that she can’t say why it happened but that’s usually the reason why people don’t get entered into the system. I’m confused now because she didn’t answer my question. She assured me that I am now definitely in their system. I moved forward and asked her to see the display models. She shows me them and makes awkward small talk. As I’m wrapping up the conversation and thanking her for her time. I finally ask what her name is (she didn’t introduce herself) and ask if I could have a card (she didn’t offer me one). Overall bad experience. I do not recommend coming here if you are looking for half way decent treatment. Good luck to those in the market for a Rolex. Maybe try a place with a working “system”. Update: I decided to give the store a call and see if the new sales associate I was working with would be better luck for me. Well to my surprise nothing has really changed. She states that she sees my name and interest in their system (it works now). But she needs me to come into the store in person and notes that she cannot make deals unless we have met in person. I remind her that we have met in person and I have even tried on some of the models. She tell me that her “notes” say otherwise. I ask her if she is saying I’m lying and she simply replies “I’m just saying what’s in the notes”. In any case I would advise people to avoid Gruno’s. Maybe their other sales associates are better. If you do try to go in, avoid Victoria, very unprofessional.

This is a great go-to for jewelry and watches. Their sales people are knowledgeable and extremely helpful. I was in the store last week to place an order for a watch and found out they now carry Tudor watches. Asked if I could bring in my favorite summer watch for a service as I was afraid I had chipped the crystal. They said of course and the next day, I dropped it off fully expecting not to see it back for a few months. Two days later, I got a call from Ida explaining they had cleaned my watch and found it had no chip and wasn't in need of a service yet! Who does that these days? Brent, the owner, is in business for the long haul.

Gruno’s is by far my favorite jewelry store hands down! I have had nothing but an amazing experience from day one! I will always travel back to Wisconsin for any cleaning, services or repairs because they’ve shown me that level of customer service! They truly make you feel like family! I recently came in to get my watch cleaned and they reminded me of my 3 year anniversary of buying my watch! Susan and Brad are my go to’s! If you’re in the market for anything jewelry this is the place to go!! You won’t be disappointed!! Thanks for everything, Gruno’s Diamonds really is a girl’s best friend!!

I could not have been happier with the service Gruno's provides. The staff was very friendly, patient, and knowledgeable. Mistakenly assuming Gruno’s would be too expensive, I wasted a lot of time running to chain store after chain store price shopping. At the end of the day Gruno’s was not only VERY competitive on price, but their expertise in walking me through the process was invaluable. The fact that Gruno’s is a local family business is icing on the cake.

Great costumer service. Very happy

Terrible customer service. I called to inquire about the availability of a Rolex and the sales associate just hang-up on me. Highly unprofessional, if I remember correctly his name is Josh.

I have visited Gruno's many times in my life, and it is always a heartwarming experience. I have visited as a buyer of gifts and special items for people in my life. These items are beautiful and memorable gifts that I always find at Gruno's. It is my hope that I will always be remembered through the beautiful gifts I give and then in return, Gruno's has been so kind to donate to the fundraiser's which always result in money being gained for a good cause which ultimately produces happiness to those less fortunate. Gruno's owner's are great people and they make a difference in the lives of many. Gruno's is lastly a very reputable and high integrity business. I always trust them and will be loyal forever.

Best jeweler in Illinois , I have been to all of them at least the ones with the products I want . Greg well he’s just the man , he cares about the customers like know other , I like our conversations we touch on just about ever topic . If you are ever in the market to get your self a gentleman’s time piece or something nice for your lady or someone special, talk to Greg he will get it done .

Excellent store for your next Rolex purchase. Great selection and a very well informed staff. Sue and Toni are wonderful and made my buying experience a pleasant one.

Had a really good experience at this store selecting a new watch that will be a legacy in my family. Greg was extremely helpful. He provided great information and guidance on my purchase. Recommend the store and their staff.

Ida is the sweetest lady ever. She treats you like family and will work with you to get your desired watch. I was a new client, and Ida made me feel comfortable, taught me about the Rolex brand and guided me through buying a Rolex. I was able to get my first luxury Rolex at Gruno's with ease. I couldn't be happier with my purchase and can't wait to get another timepiece soon. Gruno's had gained themselves a lifelong customer. If you're looking for a fantastic selection for Rolex, gruno's should be your #1 choice. 100/10 customer service.

Gruno’s Diamonds is the best! I had the absolute best buying experiences working with Sue Grace on the purchase of my watch from ordering the watch to delivery. I would not hesitate recommending Gruno’s to family and friends. Thank you again, Sue and Gruno’s!

Best place to buy a Rolex. Bought my first Rolex yesterday from Ida. She was incredible to work with and went out of her way to help me as I was purchasing my first Rolex to eventually pass down to our son one day. Our family will be customers for life now at Gruno’s Diamonds and will always call Ida when we buy new jewelry/watches. Ida thank you again and I plan passing your information to anyone looking for jewelry/watches.

Gruno's Diamonds and Ida are the best. I can't stress enough how great Ida is to work with in helping me purchase my first Rolex. Ida helped me choose the right watch and stayed in consistent communication with me through out the buying process as well as the year wait time for the watch to be delivered. I would 100% recommend Gruno's to friends and family!

I’m honestly not the easiest customer to suit but Kim made it happen for me! I ordered a ring & trusted her judgment and I couldn’t be any happier. She has my business for future purchases. If Zales loose Kim Zales will loose me. Shout out to her and her expertise On diamonds and customer management skills.

All jokes to the side great place.

I recently bought a new band for an older watch my wife has, the staff was super helpful and very nice. I decided to bring my watch in for a battery change a few months later, needless to say they again were friendly and helpful. When I went to pay they found out that I was in the military (I’m guessing it’s because the engravings on my watch) and didn’t charge me! I was caught off guard but super appreciative. I’m writing this review to say thank you to them, and to recommend their business to anyone looking to maintain their watch or jewelry, or to buy something new. I know that I will drive out of my way to give them my business and my next watch purchase will definitely be through them.

Kim is the best, my now husband purchased my engagement ring from Zales in 2015, we've never had any issues with customer service...we always go to Kim because we've built a friendship with her. My son just purchased an engagement ring for his gf from Kim as well. Also just a side note, every holiday we get mail that has specific sales going on for loyal customers...we love these deals:)

The manager Kim I believe is terrible. She never explained the layaway property and left me in a terrible position all to get a commission. They are pushy and rude when dealing with them. I wouldn’t recommend this location to purchase from. I called numerous times for weeks and would always get told the manager wasn’t in and on vacation in multiple place for months. I would never get a call back and when I finally did the manager was unprofessional and rude.

There's only one woman that works there that is friendly. The rest make me feel like I'm a bother to them. The only reason I go in anymore is to get my ring checked.

The jewelry is great and reasonably priced. I get the warranty on anything I buy because I have children. Yes, it takes 3-4 weeks to get something sized but you are told up front. Some people are salesmen and others really want to build a relationship. I will continue to shop here.

My boyfriend went in to look at engagement rings for me and upon entering the lady asked him what he was looking for and he told her, she responded “do you even know how much those cost?”, so he just left. He was dressed in some comfy dingier clothes but he still shouldn’t of been treated that way. Zales was one of the only stores that wasn’t super busy with Christmas shoppers and I can completely understand why, they don’t deserve anyone’s business.

Horrible business, with horrible employees. The Jewelry is nice, and the prices aren't bad but the employees are snotty and rude. The warranty is a complete joke and rip off. Got conned out of about $100.00. Please Please Please do not do business with these people! The only nice thing about Zales is their jewelry, but customer service, warranty, credit line, cleanings, and fittings are a complete joke

(Translated by Google) Very good service and very good quality in gold and diamonds (Original) Muy buen servicio y muy buena calidad en oro y diamantes

The staff/manager is rude and not helpful at all , when I called about my ring the manager was short and had no info for me . I would not go back there because of the staff and the service they offer for jewelry sizing , it has taken over 3 weeks now to get my ring sized

So, I called ahead to Zales to see if they can clean a pandora bracelet, they said sure bring it in, so I get there and someone ask if they can help me. I told her that I was there to get a bracelet cleaned, she asked if they were sending it out, I said no someone told me to stop in it will be just a few minutes. Her whole demeanor was that she didnt want to do it, so she takes the bracelet and gives back to me the same way that I gave it to her. Waste of my time, I could have gone somewhere else and from now on will. Zales will never get my business again if they dont get this right. And I will discourage anyone who talks about going there from going!!!!!

Gruno's deserves 6 stars. I have a custom-made watch that was made by a jewelry store that's no longer in business. The back is held in place by four tiny screws, one of which was lost. I took it to Gruno's hoping they could replace the screw, but, being realistic, not expecting them to be able to replace it, just because of it being a one-off piece. After a week and a half, searching at two stores, and customization work, Gruno's called and informed me they had replaced the screw. And it only cost me five dollars. Yes, all of that time, energy, and effort, and it only cost me five dollars. This is Old School quality and customer service at its finest; I would have gladly paid ten times as much as I did. I will be a returning customer, and I will recommend Gruno's to everyone I know.

Excellent place to buy your next Rolex. They are the nicest people and always want you happy. Will buy from them again and again.

My girlfriend and I had an excellent experience here after visiting another one of the local jewelry stores in the area. Tyechia helped us throughout the whole selection process with stones and bands, all while being very honest about the differences between each option. As a couple who is young with a small budget, this was amazing! We ended up with an absolutely spectacular final choice. Highly recommend!!

Our first experience with Gruno's was several years ago when we brought in some old family jewelry, it was at that time, that we inquired about custom made jewelry and the rest is history. We have had a couple of custom pieces made at Gruno's and we couldn't be happier. Their professionalism and very pleasent demeanor is refreshing. They will work with you to create the exact piece that you want and keep you posted at each stage of the creation. We will never go anywhere else.

Thank you to Gruno’s Diamonds. I am pleased to say my experience in your store was exceptional. Your staff is fantastic! My interaction with Victoria was absolutely wonderful. She is very knowledgeable and friendly with superb customer service skills. My compliments to your jeweler for their beautiful workmanship. I will highly recommend your store to anyone looking for quality products, great selection and excellent customer service.

Everyone here is totally awesome 👌 Jeannie is now our go-to gal to help with ideas & design .. get stones ordered for the little extras and with contacting us for the final products decision making before putting everything into motion. My Mom was very big on buying diamonds. One of her rings that she used to wear was an 18 diamond monster that was as big as my thumb. I inherited the ring on her death & with 4 grandchildren of my own.. it was Who to give the ring to next. Jeannie & I came up with separating the diamonds & making "Journey Necklaces " with an added birthstone for each child. I'm so happy and very excited to see the stones finding their way to ALL of Mom's Great Grandkids. Thanks so much Jeannie for helping us through the process!!!

Amazing experience here with Jeannie M. at the Rockford location. We looked absolutely everywhere for over two years to find a Rolex watch for my Dad. We visited at least a dozen Rolex dealers - whenever we’d travel we’d check at the local dealer, etc. Everywhere we went, we were basically treated poorly and were at best told we could “get on the waiting list” but nobody really seemed to take any interest in actually helping us get my Dad’s dream watch. We were willing to be flexible with dial colors, models, etc. in order to get something for Dad. Jeannie was the first person to actually take the time to show us the various models, explain the history and significance of them all, and actually ask questions and truly take an interest in helping us. Her knowledge of the product and the thoroughness of the presentation she gave were absolutely first class. A couple months after meeting her, Jeannie reached out saying there was a watch available and we moved quickly to pick it up the next day. We gave Dad the watch on his 73rd birthday and he was amazed and overwhelmed by it. Jeannie M. Is the best in the business - GO SEE HER!

Very helpful and friendly staff. They are my go to jeweler. Whether it be for engagement, anniversary, or special occasions they’ve got it all.

Thank You Angelique and the entire Gruno's Family for an exceptional experience!

The entire Gruno’s staff made our engagement ring shopping experience amazing. From the first day we walked in, we were greeted and shown around. Ida took her time with us explaining all our different options and went above and beyond to find us the perfect diamond we were wanting. The day we came back to get my ring resized we learned that we were priority and I got my ring back very quickly! Everyone was so friendly and answered all our questions. My ring is beautifully crafted, I love it and couldn’t imagine better customer service.

The best of the best! They always deliver as promised. No games. Great integrity in business. Thank you Gruno’s!

The staff is incredible. I will be a client for life! I purchased a Rolex from Brent there and felt like royalty. His knowledge about the watch was impressive. I called around the entire country looking for this watch and he made it happen. I’m greatful I had the opportunity to purchase a watch from this company. I definitely recommend this store to anyone and everyone!!!

Friendly, non pushy, very knowledgeable.

Fantastic Angelique is wonderful.

We had great service and everyone was so friendly. We love our rings!!

There is nobody in the business that can top Brent and his staff with the professionalism and knowledge they display when waiting on customers.

Wide variety and beautiful selection! Also, wonderful staff, thank you!

Have been a Gruno customer since 1978. After visiting other jewelry stores to purchase a graduation gift, I found Grunos was the place for me. My first purchase was at the store located in Colonial Village. Grunos has the finest line of jewelry and the finest, friendly knowledgeable staff.

Very helpful and courteous staff. Easy to work with and will come back again.

Amazing customer service! Will definitely be back

Ida is the best! Always finds a solution to my shopping needs :).

My fiance and I came to Gruno's for our wedding bands and my engagement ring. My engagement ring was a family heirloom and Gruno's was able to reinforce the ring and make it even more stunning than it was before we handed it over. Their jeweler really does fantastic work. Tony was an incredible help. She is so sweet and incredibly knowledgeable but I never felt like she was pushing anything. Tony was such a key part to our incredible experience. Overall I would highly recommend Gruno's to anyone looking for a jeweler. I would absolutely use them again for future needs.

Very friendly and knowledgeable staff. No high-pressure sales tactics. They seem perfectly happy to show you around whatever you'd like to see, even if you're just browsing.

Gruno’s Diamonds is the absolute best! My wife and I have had the absolute best buying experiences working with Sue Grace, Sales Manager. I would not hesitate for a second in recommending Gruno’s to family and friends. This should be your one-stop shop for all future watch and jewelry needs; it certainly is for my family. Thank you again, Sue and Gruno’s!

Victoria helped my fiancé with my ring and it is PERFECT.

Gruno's is an absolutely lovely store with very knowledgeable and friendly staff. You can feel comfortable visiting their store with no pressure from their sales staff. The store is beautiful and they have a wide variety of items, gifts, and jewelry. You should visit their store. You will be glad you did; and you will want to return over and over again.

Jessie and the staff there are incredible. Highly recommend for any watch needs! Will be back! Thank you again!

this is where i got my first watch and it was the best watch it still works to this day and i have had it for 7 yrs.

I highly recommend this Jewelry shop. The customer service is great.

They turned a bad situation into a good experience for me. My fiance purchased my engagement ring here and within 8 months two different diamonds fell out of the band (without damage to the setting) at two different times. One in March and one in August. I was very upset and both times they fixed it for free for me. I went in expecting to have to fight with them- and Josh was amazing. He was a extremely pleasant and helpful, and they got it back to me the same day. Kudos! :)

Sue Grace is one of the most personable sales person I have ever met. 20 plus years ago I bought my girlfriend jewelry at the old location in the Colonial Village mall from Sue. Several years had past before I went back to Gruno's and Sue remembered me by name. It's said that it is hard to find good employees Gruno's has found GREAT employees.

Excellent establishment, quality pieces, and most importantly, fun to work with! They treat you with kindness and respect and make each encounter memorable. If you are looking for a great jeweler, Gruno's is the one!

Great jewelry! Everything we've bought from here we've loved. Timeless pieces

I have used Gruno's exclusively since having moved to Rockford for all of my Jewelry needs and have received high quality products and excellent customer service with every experience.

Gruno's Diamonds is the BEST Rolex Authorized Dealer in my opinion. These guys are as GOOD AS IT GETS in my book. I have been an Rolex and other watch brands enthusiasts for a number of years. I have purchased numerous watches, many of them Rolex. Most of my purchases have been at Authorized Dealers within the USA, including my home state California, and on my travels to Las Vegas and Chicago. I have also had a few where I purchased from "grey" dealers. I was initially led to Gruno's because they had a particular Rolex watch that had been discontinued. After the initial experience working with Nic, I came back within the next several of years for 5 more Rolex watches for myself and family members. Every time, I was ALWAYS treated with the utmost respect and care. Paperwork, hang tags, bezel protectors, cloth, boxes, appraisal documents were always provided. I am VERY particular about my purchases. I want EVERYTHING in order. Customers obviously love Gruno's because they have opened another store in Madison. I will be a continued fan and customer of Gruno's for many years to come. Not only for watches, but for diamonds as well! Please ask for Nic, he will take care of you.

Great store, great people, great service! Outstanding business! #1 jeweler in the State line area hands down! Nic & Brent Meade are wonderful to work with!!!!

You have to feel comfortable with who repairs your jewelry. I like that my rings aren't shipped out to some factory for repair. The jeweler is right there and can answer any kind of question. I wouldn't take my jewelery anywhere else.

Every time I shop at Gruno`s I find the people there very friendly and helpful , they also have a great selection of unique items !

I know these guys already have 5-star reviews, but I just had to add one more, because they're that good. The Gruno's team are amazing. I have purchased multiple pieces over the years. They are extremely friendly, professional, timely, and do very high quality work. I will recommend this place to anyone who needs help with their jewelry or who are looking for something special. The service they offer and business they run are top notch. I can't say enough good things about them!

This is by far the best Rolex and jewelry store in the nation. They have superb customer service along with a highly skilled and dedicated group of employees... These guys know what they are doing!!! The quality of their jewelry is outstanding when compared to other jewelers. This is the only place my wife and I go to for any kind of jewelry whether it be rings, necklaces, watches, etc. Once you go to Grunos whether in Rockford or Madison location, you won't go anywhere else!

Grunos is an excellent place to do business with. I have bought from them twice now and i have benn treated well both times. They have outstanding craftsmanship and are knowledgeable about the product they sell.