Take heed to the other one star reviews. Wait times (to start service and in between services) were absurdly long. Products were pushed, and services I did not request were added. There were random guys who didn’t work there and were not there for service (friends of owner?) lurking around. Prices were extremely high (and vary greatly across clients…) Go elsewhere.

Roni is very professional and really listens to what you want — and makes your vision happen! He knows exactly how to adjust the amount of keratin and method of application so you can retain as much or as little of your original waves as you’d like. My hair came out very healthy, smooth, and he retained exactly the amount of wave I asked. He worked in Manhattan for several years and speaks English so you can feel comfortable in either English or Hebrew.

Best place in town , the people are in good vibes, generous, professional and the place is always clean

Had a great haircut experience. Awesome hidden spot on a cute street

I moved to Netanya in September and was terrified to find someone to cut my hair. I'm so glad I found Rony. He's professional and well worth the trip into Tel Aviv. The salon is clean and comfortable. He listened to what I wanted, and gave me quite possibly the best haircut I've ever had. I will definitely be seeing Rony for any and all hair needs from now on!

Roni is the best and also his team! Professional, kind and super cool!

I went there for the first time for my hair! I must say I'm over the moon with the results! They're so professional for what their doing! I highly recommend Hair couture NYC for everyone!

Great place, great service. My hair dresser of choice. I’m very picky with details and Rony does a fantastic job. Always again.

I have been coming to this salon for the last few years. Roni is great, the salon is beautiful and I love getting my hair done here! Highly recommended!

Best place ever for hair extensions, color and service! I have been looking for a salon I trust for the last 11 years since moving to Israel and finally I found it!

Probably the best haircut and color in Tel Aviv! I always leave really happy, loving my hair!

Really amazing people, great service! My hair feels and looks great. They went above and beyond to take care of me before my birthday even though I didnt have an appointment. Really apreciate them!