My fiancé purchased my gorgeous diamond ring from Parful at Deep Diamonds and we are both so very happy with it! My fiancé felt that the experience, from picking the stone to designing the ring, was seamless. It is truly the most gorgeous ring I’ve ever seen! Highly recommend to everyone!

A great experience from start to finish. Very helpful in showing a wide variety of diamonds to narrow down what cut of diamond I wanted. Then brought in the exact perfect diamond I wanted and helped design the setting to be absolutely perfect and make my fiancée’s dream ring. Couldn’t recommend more highly working with Deep Diamonds.

Praful at Deep diamond is the BEST! Such beautiful work and AMAZING customer service he gives! He quickly repaired missing diamonds and cleaned my wedding set, it looks like a brand new ring! I couldn't be happier! HIGHLY RECOMMEND!! Anything you need, a cleaning, repair, even customized pieces! He will take care of you!! Thank you again Praful!!

I was able to get custom earrings for a Christmas gift in a short amount of time. They are gorgeous. Also, learned a lot about the nuances of the jewelry that I’ve never know. Highly recommend using Praful.

Deep diamonds has great quality diamonds. Great service and good communication. Any questions I had, they responded quickly and were precise. My fiancé couldn’t have been any happier with the beautiful ring. Hope to do business again. Mr. Shah was really nice and helpful. Thank you Deep Diamonds

Great selection and pricing and the owner is very helpful and exceedingly honest. My fiancé and I bought our wedding bands there and it was an overall great experience. Not a pushy sales environment. I’d recommend Deep Diamonds to anyone in the market for diamonds and jewelry in Phoenix.

Great personalized selection placed out for us on arrival, all price ranges as well. Lots of settings and diamonds to see for probably half of what a mall jewellery shop charge. My purchase appraised for thousands more than i paid. Owner is outstanding and shows up anytime i was available to go there.

OMG! If you need a ring or any piece of beautiful jewelry you must come, no run to Deep Diamond and meet with the wonderful owner Praful. I asked my beautiful, loving sweet and kind Girlfriend to marry me. She said yes, but did not like the ring I picked out. So we started our journey in search of our ring for her. We looked everywhere, big diamond stores, online diamond stores, I even looked on OfferUp and EBay. I researched everything you would ever want to know about diamonds. We looked in Pawn shops for a ring to use just the stone. I will also say my fiancé has very good taste. So we didn’t just jump on what would work, we wanted the perfect ring. I will say we got it. We went in with a design in mind and told Praful what we were looking for in brilliance, carat, cut, clarity, color, and a design we wanted. Praful, had the best deal on the diamond. GIA certified, and incredibly beautiful. He is incredibly knowledgeable because of his experience of 30 years in the jewelry business and growing up in a jewelry family. The end result is one of the most beautiful rings I have ever seen. We will be coming to Deep Diamond again. Btw. It isn’t a traditional jewelry store it is in a office building, but do not let that deter you. I believe I got the best value as well. Thank you Praful

Praful has the best selection at the best price!! My fiance had my engagement ring custom made through Deep diamonds and it is hands down the most gorgeous ring I have EVER seen!! Praful's quality supersedes any of the other jewelry stores in the valley!! The entire process was comfortable and fun. Praful is a very trustworthy and genuinely kind person.

I would recommend Deep Diamonds because of the quality and large selction of jewelry that they offer. The owner went above and beyond to find me my unique engagement ring with a quick turn around time. He was also professional, courteous and kept me up to date every step of the way. Buying an engagement ring is not easy and can be daunting but Deep Diamonds made it an amazing experience. I would recommend them to anyone. Thank you !!!

If I could give more than 5 stars I would. I’ve purchased my wife’s engagement ring, wedding band, and earrings from him. He was able to custom build all of them to exactly what I was wanting. I can’t say enough positive things about this place. Not many businesses like this left anymore.