Visited to find some playing cards, and the gentlemen working helped me extensively and very generously. They have a very large collection of cards and tons of beautiful magic pieces. I look forward to visiting again!

Nice and friendly chaps who work here. Great selection of classic magic routines, tricks, masks, costumes etc. Also have an impressive card collection. Definitely will be back.

Amazing magic within. Awesome little shop that packs full of surprises and awe. Worth paying a visit when you are around the area for sure.

We visited here and Barry was quite direct with us asking us how he could help. We chatted about our son and he then proceeded to show us a few tricks. He claimed not to be a magician and was just looking after the shop for Martin as he had popped out, but he wowed us with a few tricks. The final trick he showed us clearly took a lot of skill and was not a simple ready-made illusion or distraction. We loved his character, charm and modesty. We obviously bought something for the kids - it’s pretty affordable and just seeing magic before your eyes was worth it. I’ve also never seen such an impressive collection of Bicycle playing cards!

Fun to talk to and extremely knowledgeable Owners, just randomly stumbled over this shop but it was oke of my highlights

A lovely shop. I wanted to get a few tricks for a friend's daughter. The gentlemen who run the shop were happy to show me a number of tricks and advise me on the level of difficulty etc. Very friendly

Awesome place to shop creative playing cards 🎴. Marco the magician aka the salesman aka the man behind the store is very fun and friendly he he.. got like 10 set of the cards and still feel not enough 😅😅

This place is so worth the journey, mainly thanks to the guys that run it. It feels like a shop that been doing what it does for decades (it is). The enthusiasm, expertise, and welcoming chat and advice made the trip special. The tricks are excellent, and they we amazing with my 10yr old, ensuring he got just what he wanted. Will visit again everytime we're in London.

My favourite place to go. Love spending time chatting with Martin, Barry and Marco. I never leave empty handed and you never know who you might bump into when in there.

One of the few ‘brick and mortar’ magic shops left , I love popping in here to buy and browse new magic. The staff are super helpful and the prices are v reasonable - it’s nice to actually see and feel products instead of just buying online and the staff are always happy to dem the products too. My niece was really happy after visiting this week and is already practicing and perfecting her new card trick . Thanks International!

After reading the warlock effect I thought I'd pop in out of curiosity. I very helpful and friendly chap recommended me a book to get started and a suitable pack of cards. It's everything you'd want a magic shop to feel like.

My son loves this place and he went here and found it when we were in great ormand street hospital the last 3 weeks and he will be going back here for the last of his magic lessons. The men are very friendly and are amazing and very friendly they made us all so very welcome. Disabled friendly as well.

An amazing shop, staff were very welcoming to my son and I today. The two gentlemen that greeted us when we entered were fantastic and made my son i feel welcome. Thanks so much for the demonstrations.

Had a great time at the magic shop. The guys where helpful and friendly. Got some amazing magic books!

Amazing experience, it was my first time in a magic shop I usually purchase online. The guys were very helpful. They had almost everything I wanted, the only thing they didn't have they posted it to me free of charge. They even done some cool tricks and showed me loads of other ideas. They are really good at what they do and I can't thank them enough

Great shop with plethora of gimmicks any magician may need. Friendly service that will advise what you need. Lots of unique things. Huge gratitude to the shop. Huge appreciation for your work!

I love this Aladdin's cave of magic. I've been here twice and had a great experience on both of my visits, purchasing two very hard to find card magic books & some card tricks that were actually created by the store owners. My son is a budding card magician and we spent a long time talking with Barry, who wowed us both with his knowledge & expertise. We'll definitely both be visiting again.

The place is quite well stocked, especially with books, but you **must** be prepared, both in terms of magic knowledge and in dealing with the salesman, a fairly old man whose name I don’t remember. He kept pushing books produced by the shop itself, while dodging my questions about other books and giving extremely generic answers in regards to the contents of either, not demonstrating anything at all. After a while of him advertising the shop-produced titles, in people pleaser fashion, I ended up buying one of them as well, Impromptu Secrets, which proved to be quite useless and uncreative, especially considering that I already knew almost everything contained in it, which the salesman should’ve known, since I had told him what I had studied so far. Clearly, he didn’t even think about it and just treated me like a newbie to grab money from (probably because of my age, but ignoring the fact that I had been studying magic for 6-7 years and had gone beyond intermediate level) In short, prove your worth, or be terribly insistent if you want to get some value out of this shop (and you surely can).

I have been into magic many years now and once again i visited International Magic Store. Martin and Barry are realy nice guys. I bought more than i wanted but i do not regret it :) Barry showed me a cardtrick and it fooled me badly (nice feeling) If you are a Magician or want to be one, this shop is a must. I can highly recomend it.

As a magician who regularly does shows, when traveling to London this was a fun stop. Nice and knowledgeable and helpful magicians...I picked up a few basic supplies and talked with other magicians that were just hanging out in the shop. Also friendly! It's a small space but worth stopping in. Even if you don't know any magic tricks... I'm sure they will show you a few tricks!

During our visit to London, my partner and I stopped by for a look. Very enthusiastic gentleman with a passion for magic. We bought a load of products from them and were shown some very good examples of magic. Definitely worth a visit if you are a magic enthusiast or just wanting to witness something extraordinary.

Very friendly and helpful, showed me quite a few tricks to perform for my nieces and friends, eventually got what i wanted at a decent price.

Really impressed with customer service shopping for my great nephews who are into magic. Recommended by a magician friend 😊

Interesting place. But you won't get much to see unless you pay for it. Makes sense. Although I suggest finding a fair price for the item in question online first then negotiate a fair price with them.

Visited very late today and wasn’t disappointed. Nice guys at the shop The owner very helpful and knows his stuff. Lots of really good stuff to choose from. Something for everyone from novice to professional. Highly recommend worth a visit but know your budget haha 😛