This place is a zoo, but in a decent way. Always busy, usually has a good selection of European cuts of clothing for the family all at cheap prices. Open later than the other stores to accommodate the crowd, line was extremely long and slow on the last visit.

This certainly is the fanciest Primark locations I've been to! Everything you expect from this global brand without bankrupting your bank account!

lost my phone, they found it and answered when i tried to call it. nice. customers were like 2/5 stars tho, feel bad for the workers. some lady got mad when i told her she was next in line and a cashier was already waving at her

A huge selection of clothing products, but it feels lika shopping in a discount mall.

I loved the store. They literally have everything for everyone. They have women, men and kids section. I even visited it daily during my stay at Amsterdam to collect as many as I could 😂. I bought for myself and for my family. Even the souvenirs bought from there. Attached in the photos some of the items that I bought. No need to mention that the quality is really great and the prices are way reasonable.

Well placed store in the center. Good collection in multiple floor. Exclusive Amsterdam collections as well. Varied quality products at very reasonable prices.

A lady in a black sweater behind the counter just leaves her colleague to handle the rest line. Just put my stuff in front of her and she was absolutely rude because I made her do what she’s payed for. I’m never a Karen and I know Primark is hell these days but absolutely gross experience.

Very nice shopping experience, good quality with good price

Amazing prices here it’s a chain of clothes, accessories and homeware products Sure you find something you like Very beautiful passage close to it

Spent more then half an hour in a line to a cashier, and realised it’s absolutely not worth waiting. Always huge lines of people waiting and only 2 cashiers working😤 Such a waste of time

A bunch of general stuff + clothes. There's multple check outs and multiple changing rooms on different floors. It's nice. Unfortunately they had mostly L's and various stages of XL in the men's section :\ Not sure why. Otherwise it's pretty ok. Relatively inexpensive with a decent variety.

I think Primark was better before and these days you could find good quality products difficulty usually it’s a busy store and you should stay in line for the cash, per Mark of Amsterdam was better than Hamburg

The biggest primark in Amsterdam with 5 levels, ground floor is the men's section, the next two levels for women, 4th level for accessories, and the last level for children, there is so much to choose from. It was an awesome experience

Really good place to buy clothes. Nice prices, amazing variety. Sometimes it is to crowded but worth it.

Very crowded 5storey shop with great location. Very cheap store and great choice of clothes

Really good place to buy clothes. Nice prices, amazing variety. Highly recommended

My recent visit to Primark Amsterdam was quite an experience. The store boasts an impressive range of products, making it a one-stop destination for all things stylish and functional. However, I couldn't help but notice that the quality of some items seemed to have taken a slight downturn. Upon stepping into Primark, I was immediately overwhelmed by the sheer variety of products on display. From trendy apparel to cozy home essentials, there was something for everyone. The store's layout was easy to navigate, and the staff was friendly and helpful, adding to the overall positive atmosphere. While I was able to find some great bargains, I also encountered a few items where the quality left something to be desired. The fabrics felt less durable, and the stitching appeared a bit subpar. This was a bit disappointing, especially considering the store's reputation for stylish and affordable finds. Despite this minor setback, Primark Amsterdam remains a go-to destination for budget-friendly fashion and lifestyle essentials. With a diverse selection and reasonable prices, it's still a great place to uncover hidden gems and stay on-trend without breaking the bank. Overall, my experience at Primark Amsterdam was a mix of delight and dabbling. If the store can ensure consistent quality across all its offerings, it would undoubtedly elevate the shopping experience and solidify its position as a favorite shopping spot for many. I look forward to revisiting Primark Amsterdam in the future and hope to see an improvement in the quality of their products.

Nice shop has everything you want . We went to the Primark in Birmingham, the biggest Primark in the world currently, and we found the jacket that was 50 pounds but when we went here we found a jacket of very similar style for 35 Euros, we were very surprised and immediately bought three. Having come here planning only to buy shoes, this shop somehow always makes me buy more than I planned on . My mother lost her glasses in the store, despite looking around and talking to the staff, we couldn't find them. Y on the positive side, there are places to sit down all over the store and there are a bunch of storeys. The mannequins are dressed nicely and this store, overall, in my opinion is better than the one in Birmingham. The toilet doors need fixing though.

Quality and affordable wears from children to adults. Makes shopping for clothes and other foot wears for the family very easy because you can get all you need at a go

Latest and the best styles for kids.. love them all!! The Damrak store is open everyday till late so I prefer going on weekdays even in the evenings

Loved it. A lot of choices especially for women. About 5 floors of things to buy. I recommend

I loved the prices very convenient, the quality of the household items, flowers, linens and kids clothes all are great.

Nice place to shop. Cheap price with good quality. And here got free toilet!

Exceptional prices, with one of the most chaotic shop designs I have ever seen. This place has 5-6 floors, all full of people, and the racks are kinda mess. But the products look good enough, especially for these prices! I will go there again, but preferably not during the weekend 😅

I love this store!!! A lot can be found here. 7 floors is amazing. A large assortment. There are clothes and accessories for ladies, boys and children, even for dogs there is))) There are cosmetics and perfumes, toys for children. There are cash desks on each floor, which is very convenient. There are 3 elevators for your convenience. You can buy souvenirs. Very nice prices!!! I recommend to visit. There is convenient parking in front of the building.

I bought pastel pink headphones in November last year.....They broke, honestly the cheaper ones would have been way better quality.. but I trusted Primark as a brand. Frankly I'm disappointed.

Things can be VERY cheap, but if you want a product to last more than two uses, it's not worth it. Most products are of poor quality and made to be used 1 or 2 times. Clothes under 10 euros are the worst, after washing they can shrink and/or deform. Shoes, "hard" slippers and flip-flops? no way! Some products like pajamas (especially winter fluffy ones), socks, bags, hair accessories, house stuffs may be of better quality. Clothes made from viscose can usually shrink, Primark's seem to shrink more than usual.

You can find many good quality clothing with cheap price. But not all of the products have a proper quality so you need to search for a good one.

The prices are good but it's very obviously fast fashion so I feel guilty even walking in the doors. Cute clothes for VERY cheap. I'd say if you can afford to shop elsewhere, please do go find a more sustainable clothing store, but for those who aren't able to afford better options, you'll find a lot of cute clothes for a reasonable price. But still, at the end of the day, I'd say stick to second hand shops

They have some good value for money products. Winter jackets were good.

Very big,you can find a lot of things you need,cheap and convenient. Good costumer service

Primark is my favorite shopping brand. Every time I am in holland or anywhere in Europe I m always in primark. Lol. I love primark.

It really has everything you could ever need, clothes-wise. A 5 story mall with tons of fashion choices, that won't bleed your wallets out.

Gigantic store, pretty and cheap clothes. if you are not after everlasting clothes, it's a good choice. A lot of Disney and Harry Potter themed pieces. You can find clothes for woman, man, teens and kids. Also have some products for your house like towels and candles.

Good place to by nice quality products (not the best but decent) I really recommend specially when you want to buy some nice gift and you have a limited budget for it specially at sale time Was a nice shopping experience in Amsterdam city

Primark is starting to be very good in design, but staying at very low pricing... excelent.

I liked the one in London more but it’s nice to have a branch in Amsterdam finally

decent shop in the centre of Amsterdam city - just next to the Dam Square. Big plus - it has restrooms/toilets on the 4th floor, which are very helpful to travellers. The only irritating part is where they don't allow you to try on different clothes, but only one for the size per item - there is no way to try and see if something looks good on you or not.

It was very rainy and the havent bags of another material than paper. I went out and all my 300 euros shopping products went directly to flour. Also, we have a problem with the credit card and the employes looked like the were laughing or annoying with us, also the were very slow. The photo is from the bags one block later.

My wife and kids love this shop lots of choice so they say and reasonable priced. That's all I can say. Only issue I found was the paper bags don't last they broke ability a hour after shopping there. They do have for sell stronger bags.

Despite the low prices and decent quality and selection at this branch, be warned that there are no fitting rooms in the entire building. I wasn’t expecting this since most clothing retailers have re-opened their fitting rooms after the initial closure during the pandemic. Safe to say it was a waste of time as I couldn’t try on anything so instead I abandoned my shopping bag and walked out.

Great location! Awesome prices! The check out lines are crazy long, so make sure you have extra time for standing and waiting to purchase your items! People are nice and there are 5 floors of shopping.

My wife bought a few bits, it's not for me never has been BUT there are few toilets in Amsterdam 4th floor up escalators and clean toilets and the staff were nice at check out, but you could easily go in just for the toilet

Beautiful building with great view but very messy with stuff thrown all over the place. Very affordable clothing not all in good quality but if you know how to choose you can find good items. Love the range of Disney clothing and unique home accessories and small kitchen appliances.

A very good one stop mall for clothing items for all genders and ages. One can choose from a variety of items at affordable rates. The building is divided into floors for different shopping groups: -1 Floor: Gents 0 Floor: Ladies 1 Floor: Ladies 2 Floor: Ladies 3 Floor: Kidswear & Washroom 4: Floor: Gifts and miscellaneous. Each floor has multiple checkout counters for billing. Free washroom on the 3rd floor is a big relief during long shopping hours!