I cannot recommend Michael and The Diamond Ring Company enough, it is the only place to consider when buying a diamond engagement ring! Michael was incredibly accommodating during the whole process, from the initial consultation to collection. I never felt pressured to go for a certain style or stone, as the experience of buying an engagement ring could be nerve wracking for some. Michael really guides you through the whole process to create a one of a kind bespoke piece of jewellery.

We were very happy with the whole process of buying our wedding bands and my engagement ring from Alex at The Diamond Ring Company. Alex made us feel comfortable and excited about getting married, which is key for such a significant purchase! The rings are beautiful, unique and of extremely high quality. Alex also very kindly offered to re-plate by grandmother's diamond ring for me, which was a lovely gesture. We will definitely be working with Alex and The Diamond Ring Company again for future jewellery creations! Thank you again :)

Alex at The Diamond Ring Company could not have been more caring and accommodating in helping us to achieve our vision of the exact ring we wanted, right down to finding the perfect and unusual stone. He perfectly understood what we wanted to create and guided us through the process of seeing a CAD drawing evolve into my beautiful ring. Throughout, his communication was open, honest and efficient. We felt we were in very good hands. We also asked Alex to help with my wedding band so that they matched perfectly and it is something which everybody comments on. I love both of my rings and feel so lucky to wear them. We would (and will) recommend The Diamond Ring Company without hesitation. Thank you Alex!!

While looking for a place to purchase an engagement ring I saw rating on Google Maps for The Diamond Ring Company and I couldn't believe a business can have such a high rating with so many reviews. However, it was all clear when I met Michael. His calm guidance and explanations made me sure I can be confident in what I am buying. I was never felt rushed into the decision and he helped me to get to the best ring specifications. Oh, and she did say yes :) Michael, thank you very much!

We had visited a couple of jewellers before Michael and The Diamond Ring Company. Overall, all interactions were informative. Michael just had a very genuine and knowledgeable manner that put us at ease which sealed the deal. Naturally, the process was a learning curve and it was such a relief to work with a professional who could educate us on the 4cs. He was very patient as our specs evolved and we didn’t feel rushed. The engagement ring is everything we had hoped for and the quality workmanship is evident. Looking forward to returning for our wedding bands and would recommend the company to friends and family. Thank you! W & B

I've been going around Hatton Garden for the past couple of months looking for the perfect and unique engagement ring. Michael was far the most trustworthy and had the best service. Best quality guaranteed! ... I was also a bit in a worry to propose to my girlfriend in Greece and it all went amazing :)

I had an amazing experience with picking out my engagement ring with Alex! He listened to exactly what I was looking for and showed me various options and allowed me the time to decided before committing. I received my dream ring within a week and have loved it ever since! Will definitely be back for our wedding rings! Thank you, Alex!

I cannot rate Michael and the Diamond Ring Company highly enough. Buying a surprise engagement ring can be quite a stressful experience. Wondering whether you are choosing the right ring, the design, whilst simultaneously hoping you are paying a fair price for a quality diamond. With Michael I had no doubts. He has a wealth of experience in the diamond market and this really shows. He was able to take me through a range of options, always listening to me and providing really valuable input to help my decision making. It was clear he wanted me to be happy with the ring and that was his motivation, not simply making money. We went through a number of options together and he crafted the perfect ring for my fiancée. When I went to pick it up he even took some money off as the market value of diamonds had gone down a little and he wanted me to pay a fair price. My partner has been absolutely blown away by the ring and has received a number of compliments from friends and family. Seeing her face light up when she saw it was the icing on a thoroughly pleasant experience. Buying an engagement ring is something you hope to only do once and Michael is the man to help you achieve this.

Excellent service and ring quality! Went to the ring company to buy an engagement ring. From the beginning Michael was extremely professional, taking care to explain every to me every detail and consideration that is important to select the right stone and ring. He was also very flexible with the appointment times and ring turnaround. Ultimately he crafted a beautiful ring that my fiancee loved! 10/10 recommend!

Michael has been brilliant from start to finish with helping me find the perfect ring. The communication has been great, we had lots of email correspondence before I came in for my appointment and he couldn’t be more helpful. I was totally at ease given the daunting experience and he shared his knowledge craftsmanship to help me choose the right diamond to create the perfect ring. There was no pressure at all, was such a pleasurable experience. We are already excited to look at wedding band with Michael! I really couldn’t recommend him enough! Thanks so much, You really are a real “diamond geezer”

I had an exceptional experience with DRC and the owner Michael. His patience and dedication were truly outstanding. Michael took the time to explain every detail of buying a diamond, ensuring I understood the process thoroughly. He helped me find a diamond that not only worked with my budget but also exceeded my preferences. His professional advice in designing the diamond engagement ring was also invaluable. Despite a tight timeline, he managed to deliver the ring promptly. I was absolutely delighted with the final result - the ring is stunningly beautiful and I'd highly recommend DRC and Michael to anyone in search of a perfect diamond ring.

Michael and the diamond ring company team have 5 star reviews for a reason. Not only are they lovely, helpful and warm people to work with to create your vision, their work is simply amazing and priced amazingly for the service and quality you receive. They really care about your experience and go the extra mile to make sure you have EXACTLY what you want. I ended up coming to them having had a bad first experience and they really turned it around for me. I’m now completely in love with my classic and simply stunning 1.5ct solitaire engagement ring and will definitely be back for my wedding bands. Thank you so much!!

A close friend recommended that I book an appointment to see Michael @ The Diamond Ring Company, and I could not have been happier with the overall service and experience. Michael took time to talk me through a plethora of options based on my budget range and preferred styles, until I found the perfect engagement ring. Given the high value, once in a lifetime nature of the purchase, Michael's approach not only leaves you in awe of his deep expertise on the subject matter, but you can rest assured that at no point will you feel pressured into making a uninformed decision. My now fiancé absolutely loves her ring and I can't wait to put friends and family in contact with Michael, should they want assistance in creating a beautifully bespoke ring for a loved one. Thanks again!

I cannot recommend The Diamond Ring Company enough! I was let down last minute by a well known online jeweller and was in desperate need for a new ring in a matter of days. Alex was incredible in settling my nerves and went above and beyond to make it such an easy and enjoyable experience. My fiancé is in love with her ring and the value for money is second to none. I will be telling everyone I know to use Alex & The Diamond Ring Company. I can’t thank them enough.

Outstanding Experience! In search of solitaire earrings for my partner, we had the pleasure of working with Alex from The Diamond Ring Company. Alex attentively listened to our requirements, presenting a variety of options and allowing us ample time before making a commitment. The entire process was truly remarkable. Alex not only guided us in selecting the perfect solitaires but also went above and beyond to craft earrings that exceeded our expectations. The communication was both efficient and professional, with every detail explained with utmost clarity. The result is a breathtaking pair of earrings that we adore. A heartfelt thank you to Alex and the team for their expertise and exceptional service!

Michael was fantastic from the first contact - fast, flexible and friendly. Micheal has extensive knowledge of the diamond industry and Hatton Garden, I found the whole process very interesting! What is best is that Michael never put any pressure on me to go with him, up sell or pressure me to make any decision quickly. I would highly recommend!

My experience with Michael at The Diamond Ring Company was nothing short of exceptional. Michael's expertise and warm approach made selecting a princess cut diamond engagement ring a joy. His commitment to customer satisfaction shone through, ensuring a stress-free process. The craftsmanship of the ring is outstanding, with the princess cut diamond exuding brilliance and clarity. Michael's attention to detail and genuine care for my preferences made the purchase memorable. The overall experience, from start to finish, was a testament to The Diamond Ring Company's commitment to quality and customer satisfaction. In summary, I highly recommend Michael at The Diamond Ring Company for anyone seeking not just a ring, but a remarkable journey in choosing the perfect symbol of love for my now fiancée. Thanks to Michael and the team for making this milestone truly special.

Michael at The Diamond Ring Company is, well, a diamond of a man! 😁 my husband got my diamond, princess cut engagement ring from him and had a lovely experience where Michael took his time and patiently explained the various options for rings and stones etc, which my husband really appreciated. And he had such a good experience that we decided to go back to Michael for our wedding bands. Again, Michael went above and beyond and helped me create a bespoke wishbone wedding band with alternating diamonds and emeralds, which is STUNNING! Michael is kind and generous with his time and we always ended up having a good chat about what we were all up to. We can't recommend him highly enough! Thank you Michael! Hannah & Mark x

I had done my own online research and was pleased to hear The Diamond Ring Company recommended to me by a work colleague. Arranging an appointment was straight forward with my emails being responded to very quickly. Michael was extremely friendly and knowledgeable. With his help I was able to find the perfect engagement ring which looked exactly how I’d imagined and (thankfully) suited my own budget. Michael ensured the ring and accompanying certification was ready to collect after two weeks. My now fiancée was blown away with the engagement ring and has not stopped admiring it on her hand. I will have no hesitation in returning to see Michael for our wedding bands and have recommended The Diamond Ring Company to family and friends.

The Diamond Ring Company were professional, understanding of what we were looking for and extremely helpful and accommodating. Alex was an absolute pleasure to work with and made sure that the ring was ready in an extremely quick turnaround time. The ring is perfect - exactly what we wanted! We will definitely be using the company again for our wedding bands!

My husband wanted to surprise me with an engagement ring that I would love (I’m very picky with my jewellery) and he went online and found the diamond ring company. The reviews were really good and he thought that I would love the rings from there. Due to covid and other issues we had to cancel the appointment a few times but Michael was very understanding and accommodating at all times. Once we did finally manage to make it to the appointment he made us feel very comfortable. He showed us all the options based on the information we had given to him and helped me decide the stone and setting of my engagement ring. I loved the service so much so that I also decided to have my wedding band made with him in order to have it compliment my engagement ring. Michael stayed and patiently listened to everything I had to say offering suggestions when I didn’t know what I wanted. When I finally saw my ring I was in love. He even put an inscription inside both rings to personalise them further and that touch made us so happy. As the quality of the rings was so high I decided that I wanted to have hubby's ring made with Michael too as I wouldn't trust the workmanship anywhere else after seeing my rings. So we booked another appointment with Michael to pick out his ring and again the same level of care and respect was taken. Hubby picked out a ring that was both comfortable for him and the correct size. The inscription inside was a given too. Finally we came to make payment and collect the rings together and throughout the whole time the level of care taken was above and beyond. Thank you so much Michael for our gorgeous rings on our wedding day, you made our day so special and we will always remember your part in it. From Amir and Khudaja

Myself and my husband had the absolute best time picking out our perfect engagement ring for me with Alex, he was thoughtful, knowledgeable and sourced us the most wonderful diamond! My family and friends absolutely loved the ring but most importantly I can’t stop smiling whenever I see it! I have recommended Alex to other family members and would encourage anyone looking for a beautiful, well priced ring!

An absolutely fantastic experience dealing with Michael at Diamond Ring Co to find and make the perfect ring for a surprise proposal. No sales pressure at all, just a genuine & well-intentioned guide through the (otherwise overwhelming) array of choices in style, materials and stones. Put together a perfect ring we both love. 100% recommend!

A massive thank you to Michael for looking after me so well and guiding me through such an important purchase. He really took the time to explain the process, and actually educated me on the many elements to consider when buying a ring. In the end I went for a stunning oval diamond ring with a platinum band, my Fiance absolutely loves it! Cant recommend Michael and his company highly enough!

Buying a ring isn't the easiest of tasks for anyone. Buying from Michael is. He is such a professional and puts you at ease straight away. None of these pushy sales tactics that I stumbled across in other jewellers, he's just a genuine man that wants the best for you. So much we went back and got our wedding rings from him aswell. Along with recommending to any of friends along the way.

Absolute pleasure to do business with, when making such a big decision and purchase Micheal really puts your mind at ease. He is patient and knowledgeable, going into depth describing specifications and styles with us and explaining anything we had questions on making us feel comfortable and never pressured into making any decisions. Due to the raving reviews, a recommendation from a friend and the expert guidance we recieved from Micheal we decided to use The Diamond Ring Company to have our engagement ring made and we weren't disappointed. Within a week it was ready for collection and it was perfect, we were also reassured that any issues with resizing would also be taken care of, if need be.

We had such a good experience with Michael at The Diamond Ring Company, when buying my engagement ring, that it was a no-brainer for us to return for our wedding bands. The customer service was excellent from start to finish. Michael is so friendly and puts you at ease straight away. They also polished my engagement ring for free ready for the big day! Michael listens carefully to your ideas and offers great examples and suggestions without ever being pushy, unlike other places. His work is of the highest standard and we could not be happier with the finished results.

We are so happy with the engagement ring that The Diamond Ring Company made for us!! From the second we walked into our first meeting to leaving with the ring, Michael has been absolutely amazing! He was very attentive to our requests and ideas and was always happy to provide his advice based on his massive experience. He kept in regular contact throughout the design and build process and was even accommodating when we wanted to make some changes midway through the process. We can't recommend The Diamond Ring Company enough and will definitely be stopping by to get our wedding bands. Thank you, Michael!!!

Absolutely amazing service from Michael and team. Michael is very patient and not pushy at all (which hasn't been my experience elsewhere), guiding you through the many different options that go into buying a ring. His team were able to make the ring very quickly after I decided on one, and were more than accommodating when it need re-sizing and a small readjustment. Really helpful and reassuring throughout, I can't recommend enough!

We picked The Diamond Ring Co on the back of all the reviews, and we were not disappointed. Michael helped us navigate through all the stones available and walked through the options for the finished ring. Completely custom to our taste. Very transparent and competitive with pricing, and very knowledgeable about styles and trends. Quick delivery and aftercare service (to be used!) seems like a great perk. The finished product was amazing and exactly what we wanted. We will definitely be going back for the wedding bands.

In short, I chose The Diamond Ring Company because of the customer service Michael and Alex gave from the very start. They were very welcoming and upfront, the process didn't feel like a sales pit. Michael's expertise shone through as he was able to narrow down what I was looking for with my very simple explanation. Within a day and a half of my consultation, Michael began designing the perfect engagement ring! The whole process from start to finish was a delight; simple and stress-free. Moreover, his policy "if they don't like it, we will fix it" no clauses or catches gave me peace of mind. Looking forward to visiting again soon for our wedding bands.