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StudentshareSubjectsBusinessAl
Baik
Analysis
Al
Baik
Analysis
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Summary
The
project
talks
about
the
idea
of
going
international
or
to
remain
in
the
home
ground
and
act
globally.
The
project
talks
about
fast
food
chain
of
restaurant,
Al
Baik
which
is
situated
in
Saudi
Arabia.
It
has
been
one
of
the
most
popular
fast
food
centers…
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Al
Baik
AnalysisRead
Text
Subject:
Business
Type:
Essay
Level:
Masters
Pages:
14
(3500
words)
Downloads:
3
Author:
britneyhansen
Extract
of
sample
"Al
Baik
Analysis"
Download
file
to
see
previous
pages
Over
the
years
Al
Baik
has
grown
and
has
opened
few
outlets
in
Makkah,
Yanbu
and
Taif
but
has
not
gone
global.
This
paper
aims
to
talk
about
situations
where
the
companies
do
not
tend
to
go
global
and
the
reason
behind
the
decision.
Al
Baik
is
one
such
company
which
utilises
the
most
of
its
home
ground
and
feels
that
it
should
expand
only
when
the
company
fits
to
all
the
requirements
to
go
global
and
maintain
its
brand
name
at
the
same
time.
AL
Baik
has
been
the
price
leader
and
has
applied
the
strategy
of
both
cost
leadership
and
differentiation
through
which
it
has
been
able
to
achieve
competitive
advantage
and
according
to
the
CEO
of
AL
Baik,
Rami
Abughazalah
the
company
has
been
able
to
flourish
in
Saudi
Arabia
and
has
given
a
tough
competition
to
its
brands
such
as
Mc
Donald’s
and
KFC.
A
literature
review
has
been
provided
where
the
fact
of
going
global
has
been
discussed
and
also
why
companies
do
not
go
global
despite
of
the
buzz
globalization,
what
are
the
benefits
of
going
global
and
the
expansion
mode
in
Saudi
Arabia
and
their
culture.
The
research
has
been
conducted
both
in
primary
and
secondary
method
in
order
to
get
into
the
details
of
the
plans
of
expansion
of
AL
Baik,
the
famous
fast
food
restaurant.
Thus
it
can
be
concluded
that
AL
Baik
has
plans
to
expand
in
the
future
but
only
when
the
situation
and
the
conditions
are
correct
and
according
to
the
situations
favouring
AL
Baik.
.
The
restaurant
was
not
franchised
but
it
was
an
agency
from
the
US
from
a
company
which
sold
fryers
and
secret
mixers.
The
restaurant
stood
at
Jeddah.
But
during
the
first
year
of
its
operation
the
company
suffered
a
huge
loss
because
people
at
that
point
of
time
did
not
understand
the
concept
of
fried
chicken.
Thus
in
order
to
create
an
awareness
of
the
product
Shakkour
Abughazalah
printed
on
every
bag
a
statement
that
explained
the
meaning
and
concept
of
fried
chicken.
The
company
reached
its
first
milestone
when
about
100
people
visited
Al
Baik
on
a
day
and
thus
it
continues
to
serve
people
in
Jeddah
and
in
nearby
cities.
Today
Al
Baik
is
one
of
the
most
famous
fast
food
chains
of
restaurants
operating
in
Jeddah
and
has
opened
few
outlets
in
Makkah,
Yanbu
and
Taif.
In
Jeddah
the
company
has
about
40
outlets
and
has
been
the
market
leader.
Research
Methodology
The
research
methodology
includes
both
primary
as
well
as
secondary
research.
On
the
basis
of
the
research
it
has
been
analysed
that
Al
Baik
has
made
its
plans
for
expansion
but
considering
the
conditions
it
would
expand.
In
terms
of
primary
research,
interview
was
conducted
with
the
CEO
of
AL
Baik,
Rami
Abughazalah
and
secondary
research
was
based
on
from
the
research
made
on
the
literature
review.
This
has
also
helped
to
come
in
to
conclusion
as
to
why
firms
do
not
go
global
and
also
the
reason
for
organisation
going
global.
An
analysis
into
the
interview
of
the
CEO
has
made
it
clear
the
strategies
and
the
plans
of
the
company
to
expand.
Business
Strategies
used
by
Al
Baik
The
business
strategies
adopted
by
AL
Baik
is
based
on
the
interview
conducted
with
the
CEO
of
Al
Baik,
Rami
Abughazalah.
Therefore
assumptions
are
made
on
the
strategies
used
by
AL
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