5/5 André E. 2 years ago on Google
I
had
a
relaxing
walk
from
Brunswick
to
Melbourne
CBD.
I
was
on
a
very
special
mission.
Today
I
wanted
to
learn
more
about
the
IMPACT
REPORT
FY
20-21
from
SEVEN
SEEDS
COFFEE
ROASTERS.
We
often
say
#MAKECOFFEEBETTER:
making
coffee
better,
doesn’t
only
mean
make
tastier
coffee,
but
making
the
coffee
business
more
sustainable
along
the
entire
value
chain
in
terms
of
PLANET
x
PEOPLE
x
PROFIT.
A
few
days
ago,
I
already
enjoyed
a
tasty
single
origin
espresso
roasted
by
Seven
Seeds
at
Brother
Baba
Budan.
The
coffee
was
produced
by
Mustefa
Abalulesa
in
Ethiopia
at
2,150
masl.
Growing
coffee
at
such
a
height
and
under
very
thin
air
conditions
is
already
a
great
achievement.
In
the
cup,
the
coffee
tasted
very
clean
and
sweet.
A
beautiful
product.
Therefore,
I
had
high
expectations
when
I
arrived
at
their
Roastery
&
HQ.
The
building
itself
was
already
very
beautiful,
simple,
with
exposed
bricks,
full
of
green
plants,
and
filled
with
minimalistic
but
natural
furniture.
On
a
table
I
grabbed
a
copy
of
their
Impact
Report
and
went
to
order
a
flat
white
and
a
Toast
‘n
Sardine.
The
coffee
was
a
blend
of
50%
Ethiopia
(Awel
Teha)
and
50%
Guatemala
(Los
Ancestros).
The
well
textured
milk
gave
this
flat
white
a
beautiful
sweetness,
and
I
especially
enjoyed
the
harmony
between
the
milk
and
the
coffee.
My
breakfast
choice
was
an
interesting
mix
of
oily
(sardines),
savory
(parmesan
cheese),
spicy
(pickled
paprika)
and
sour
(lemon).
I
tried
everything
one
by
one,
mixed
two
ingredients
as
a
pair
and
finally
enjoyed
everything
together.
Why
not?
I
have
been
working
now
in
sensory
for
more
than
20
years.
But
every
new
combination
surprises
me,
and
I
cannot
get
enough
about
exploring
food.
As
always,
I
ordered
a
filter
coffee
as
a
desert:
because
specialty
coffee
must
be
clean,
and
sweet.
Today’s
coffee
was
especially
sweet
–
for
two
reasons.
First,
the
coffee
itself
was
perfectly
cultivated
and
processed
at
origin,
and
well
roasted
and
brewed
here
in
Australia.
Therefore,
the
coffee
tasted
clean
and
sweet
in
terms
of
flavor.
I
then
looked
up
the
farm
-
Los
Aguacatones.
The
Morales
family
first
entered
the
Cup
of
Excellence
Competition
in
2017,
where
it
placed
as
a
national
winner.
2017
was
exactly
the
year,
when
I
attended
the
COE
Guatemala
as
an
international
sensory
judge.
Again,
specialty
coffee
is
such
a
small
world.
The
Impact
Report
showed
that
the
Morales
Family
received
$7/LB
(farmgate)
for
their
coffee.
That
is
sweet
too:
PLANET
x
PEOPLE
x
PROFIT.
I
have
enjoyed
my
visit
at
Seven
Seeds
a
lot
and
I
believe
transparency
is
an
important
part
of
the
specialty
coffee
business
model.
Thank
you,
a
lot,
for
the
outstanding
hospitality,
the
team
was
very
nice,
and
answered
all
my
“funny”
questions.