4/5 Masud K. 5 years ago on Google • 33 reviews
The
presence
of
SINGER
in
Bangladesh
dates
back
to
the
British
colonial
era
when
the
country
was
a
part
of
the
Indian
subcontinent.
The
first
operation
of
Singer
began
in
1905.
Later,
in
1920,
two
shops
were
set
up
in
Dhaka
and
Chittagong.
After
the
partition
of
the
sub-continent
in
1947,
two
separate
states
emerged.
Bangladesh
became
a
part
of
Pakistan
and
formed
its
eastern
wing.
SINGER
in
East
Pakistan
operated
as
a
branch
of
SINGER
Pakistan
and
the
products
used
to
come
from
Western
Pakistan.
At
the
initial
stage,
marketing
operation
was
carried
out
through
only
10
shops,
which
increased
to
43
by
the
late
1960s. After
the
emergence
of
Bangladesh
on
December
16,
1971,
the
East
Pakistan
Branch
Office
was
elevated
to
a
country
Office
and
the
Sewing
Machines
were
made
available
from
different
Singer
overseas
sources.
The
number
of
shops
was
squeezed
to
only
23
because
of
low
volume
of
business.
A
change
in
the
investment
policy
in
1979
created
new
business
opportunities
and
SINGER
registered
as
an
operating
company,
with
80%
of
the
share
held
by
Singer
Sewing
Machine
Company
(SSMC),
USA,
and
20%
by
local
shareholders. In
1983
the
company
was
listed
with
Dhaka
Stock
Exchange
(DSE)
and
offered
20%
of
its
total
capitalization-
2,565
ordinary
shares
of
Taka
100
each.
In
2001,
it
was
also
listed
with
the
Chittagong
Stock
Exchange
(CSE).
PRODUCT
DIVERSIFICATION
Since
its
inception
in
Bangladesh,
the
name
SINGER
has
been
synonymous
with
the
sewing
machine.
Although
sewing
machines
are
SINGER’S
core
business
but
the
Management
realized
that
this
product
alone
could
not
substantiate
growth
for
longer
periods.
This
realization
led
to
diversification
into
numerous
product
ranges.
Thus,
the
transformation
of
SINGER
from
a
single
product
sewing
machine
company
into
a
multi-product
consumer
durable
company
began
in
1985
for
further
growth
and
expansion.
This
diversification
into
consumer
durables
has
continued
unabated.
At
different
times
SINGER
has
introduced
Refrigerators,
LCD/LED
TV,
Color
Televisions,
Furniture,
Air
Conditioners,
Fans,
Washing
Machines,
Irons,
Microwave
Ovens,
Rice
Cookers,
Motorcycles,
Instant
Power
supply,
DVD
Players,
Room
Heaters,
Air
Coolers,
Kitchen
Appliances,
Netbook,
Laptop,
Desktop
Computers,
Generators,
Blue
Ray
DVD
Players.
SINGER,
as
part
of
its
diversification
program,
ventured
into
the
manufacturing
and
marketing
of
Furniture
in
2013.
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