Moorcroft's Factory tour was one of the best during our pottery pilgrimage trip to Stoke. We had the most excellent guide (19th Oct). The tour was conducted with much details on the making of amazing pieces work of art.. We have done all the factory tours in Stoke, this remains the best and the must do for all. Two thumbs up for the everyone in Moorcroft Factory. Keep up the good work.

Stunning pottery. We really enjoyed our visit.

Went on the factory tour only six people visiting so able to watch and talk to the highly skilled workers doing the painting and tube lining very interesting and now appreciate even more the work that goes into the process

An excellent factory tour lasting around 80 minutes. Gave detailed info on every stage of the process which helped us to appreciate how many man-hours go into creating each individual piece. The shop has a wide variety of pieces, but all beyond our budget. Only down-side was the length of time standing, so they would benefit from having some folding seats (like museums, etc use) for those who struggle to stand for long periods. I highly recommend this tour!

We visited on an open day and found the whole experience enlightening. The staff were welcoming and answered our barage of questions

It was stunning and amazing. The pottery is beautiful. Very friendly staff. Really worth a visit. You can tour the factory but we only visited the museum and gift shop.

Visiting the Moorcroft Shop and museum was a wonderful experience. The style, colours and design are unique to moorcroft and it was a real pleasure to look at them all and to watch the DVD on how a piece is conceived from design to finished piece. Corrie the lady that works there was really lively and helpful and a credit to Moorcroft.

Had the tour of the factory, which was so insightful and gives you a true appreciation for the craftsmanship that goes into each piece. The showroom is a nice area with some lovely examples you can purchase, including seconds and trial pieces at a reduced price.

I visited a number of pottery factories & museums including Moorcroft in the Stoke-on-Trent areas. But my visit to Moorcroft was the most enjoyable, useful and most informative! Although we were not allowed to take photographs inside the factory, our guide was very clear and descriptive of the processes of production including the decoration processes. Excellent.👏👏👏

If you love pottery, you'll love this place. If you love Moorcroft pottery you'll adore what they have to offer. A one and half hour guided tour is well worth the time. The guide really knows her stuff, explaining the whole interesting process, then you appreciate where your money is going.

Beautiful craftsmanship! Went for a look and left with the last of the Superbloom Limited Edition:35 trial vase commemorating the Platinum Jubilee of Her Majesty the Queen. Gorgeous! And 40% discount. (Just ask). Fantastic customer service. Excellent experience!

Some spectacular designs on display. The museum is interesting to visit too.

Really enjoyed visiting Moorcroft, the story is fascinating the pottery beautiful, everyone is really friendly and I love that I can follow in the footsteps of those who have walked before me going inside the bottle oven, well worth a visit !!!

Such a wonderful place. There's quite a large car park, right next to the entrance. When we visited on a Friday afternoon, we were the only ones present. There's a small museum, detailing the history of Moorcroft. There's also a bottle kiln to view and enter, as well as a large display of items for sale.

Really interesting and informative visit, our guides took us through all the stages and processes involved with making this extraordinary pottery. Practical demonstrations were arranged at each important stage of the production. There is a museum and a well stocked shop. Great! Advice for other local visits given. Thanks

I am a Stokie but moved away around 5 years ago. My Mrs has been wanting to go and see some of the places The Potteries has to offer. After looking at Moorcrofts website at the Snowdrop vases (as she adores Snowdrops).. I saw there was a lady coming to talk about them. It seemed just perfect, so I booked two places.... We got there yesterday around 11 am and spent an hour marvelling at the wonders they have on show. At 12, Val was ready to go... everyone sat there listening to this wonderful lady. Now I am not a gardener, however I like to see a nice garden. Also, I thought the talk was going to be about Snowdrops that are on Moorcrofts Pottery.... I was wrong. There are so many different varieties and colours of snowdrops, what sort of earth they flourish in etc.. I sat for one hour, totally mesmerised and enthralled in everything Val was talking about. I actually wished she was on for 2 hours. I enjoyed it so much. So much so, I would travel yet again to listen to her. Afterwards, we went again to see the beautiful pottery and decided on two items.... when at the checkout there was a fantastic dark curly headed woman (I didn't catch her name I'm sorry) who told us all about how the painters sign their names, also I think she called them "tubers" also what shape was for this year etc..... we spoke all the way home about what a perfect day we had. It also seems that we have started a new hobby of collecting Moorcroft. Just a couple of our pictures of our 1st Moorcrofts, but certainly not our last.... Thank you all for such a fantastic time. You will see us again soon, especially now we are members.... Darren

Beautiful pottery. A small history of the pottery gallery. Beautiful showroom. No cafe, just a vending machine

Fantastic place, waited 15yrs to make the journey and cant wait to go again .moorcroft fanciers Disney world .see for real what you have only seen in pictures. Even more beautiful in real life .staff so friendly and knowledgeable and helpful .

Our first visit ~ there's a small museum with priceless objects ~ a must see ~ with a reception and factory shop ~ the bottle kiln is of most interest ~ small area for hot drinks and seating ~ we have booked a factory tour which iam sure will be most interesting ~ after talking with the reception staff.

It is a shame to see the pottery shops/museums close on a sunday when nearly everyone is off work and could visit them, and alot of people are off work on a Monday aswell

Wonderful few hours, so lovely speaking with such friendly Intresting staff. I can't wait to go back. Thank you for making a day special.

Excellent day out,had a tour round the factory,the skill that goes into making these pieces is amazing,all the staff very friendly and very well informed

Fascinating place. Huge range of colourful hand painted ceramic ornaments and plaques. Detailed history of the site and a chance to explore the workings.

If only I could afford to buy even one of the stunning pieces available here, nevertheless it was fun to dream. The little museum attached to the shop was interesting.

Really enjoyed the pottery tour....what an amazing process to produce their stunning pieces. Particularly liked the RSPB inspired pottery. Would definitely recommend a visit.

Great museum and shop showcasing some of the best of English Pottery.

Moorcroft pottery sales comprises a sale area, a small area for refreshments and a small museum displaying historical pieces. The cost of the vases, lamps etc is high but the quality is exquisite. They do have some pieces with slight imperfections at a reduced cost but you will be hard pressed to find these imperfections. The staff are helpful and knowledgeable. Car parking is ample. Presently you are buzzed in and they request your details for Covid purposes.

A must visit. Stunning pottery, warm and welcoming staff who are very knowledgeable and happy to spend time with you. I defy you to walk away without taking something away with you, but beware it could become addictive